ASO-оптимизация приложений и игр для iOS 11 Подробнее https://aso.appfollow.io

1. ASO for iOS 11
Anatoly Sharifulin
CEO AppFollow.io
September 2017

2. iOS 11
September 19, 2017
2

3. Today (stories)
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4. Today (stories)
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5. Today (stories)
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6. Today (stories)
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7. Today (stories)
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8. developer.apple.com/app-store/
discoverability
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9. Apps
9

10. 10
Apps

11. 11
Apps

12. Apps
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13. Apps
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14. Apps
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15. Games
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16. 16
Games

17. 17
Games

18. Search
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19. 19
Search

20. 20
Search

21. 21
Search

22. iOS 10 vs. iOS 11
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23. iOS 10 vs. iOS 11
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24. iOS 11 Screenshots
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25. iOS 11 Screenshots
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26. iOS 11 Screenshots
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27. iOS 11 Screenshots
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28. iOS 11 changes in search
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29. Screenshots vs. Video
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30. Vertical vs. Horizontal
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31. Product Page
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32. 32
Product Page

33. 33
Product Page

34. 34
Product Page

35. 35
Product Page

36. 36
Product Page

37. 37
Product Page

38. 38
Product Page

39. Search: Developer Page
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40. 40
Search: Developer Page

41. 41
Search: Developer Page

42. 42
Search: Developer Page

43. 43
Search: Developer Page

44. 44
Search: In-App Purchases

45. 45
Search: In-App Purchases

46. 46
Search: In-App Purchases

47. 47
Search: In-App Purchases

48. iOS 11 Summary
1.App Name length <= 30 !!!
2.Subtitle <= 30 !!!
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49. App Name
Name must be unique

50. Important: save current
search visibility
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51. iOS 11 Summary
1.App Name length <= 30 !!!
2.Subtitle <= 30 !!!
3.What’s New
51

52. 52
iOS 11 Summary
1.App Name length <= 30 !!!
2.Subtitle <= 30 !!!
3.What’s New

53. iOS 11 Summary
1.App Name length <= 30 !!!
2.Subtitle <= 30 !!!
3.What’s New
4.3 screenshots in search
5.1-3 video + auto play
53

54. iOS 11 Summary
1.App Name length <= 30 !!!
2.Subtitle <= 30 !!!
3.What’s New
4.3 screenshots in search
5.1-3 video + auto play
6.Developer Page & In-App Purchases
in search
54

55. 55
iOS 11 Summary
7.Promotional Text (before Description)

56. 56
iOS 11 Summary
7.Promotional Text (before Description)
8.Description can be changed when
submitting an app update

57. 57
iOS 11 Summary
7.Promotional Text (before Description)
8.Description can be changed when
submitting an app update
9.Renew rating history

58. 58
iOS 11 Summary
7.Promotional Text (before Description)
8.Description can be changed when
submitting an app update
9.Renew rating history
10. Reply for reviews

59. 7.Promotional Text (before Description)
8.Description can be changed when
submitting an app update
9.Renew rating history
10. Reply for reviews
11. ASO for In-App Purchases
59
iOS 11 Summary

60. ASO for iOS 11 ready
Positions
1. Optimize:
name, subtitle, keywords
2. Move some keywords
from name to subtitle
60

61. ASO for iOS 11 ready
Conversion Rate
1. Improve visibility:
name, subtitle
2. Optimize screenshots
3. Test video (horizontal?)
4. Work with avg. rating
Positions
1. Optimize:
name, subtitle, keywords
2. Move some keywords
from name to subtitle
61

62. Thanks!
Questions?
Anatoly Sharifulin
aso.appfollow.io
62