The document summarizes a 3-day conference on the future of web design with various speakers and topics. Day 1 focused on running a successful web design business. Other talks discussed typography for web vs print, the future of content management systems, creating wonderful web app UX drawing from Disney principles, the UX of HTML5 input types, and designing for the rise of social networks and devices. Highlights included comments on allowing ideas to incubate, using Adobe Shadow for responsive design testing, gestures being standard shortcuts for touch, failing being part of success, and working smart.

1. 14/06/2012
Adrian England & Darrell Ireland
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2. Osmosis session – The future of web
design
3 Day conference
Covering all
aspects of web
design
Lots of speakers
Round up
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3. Osmosis session – The future of web
design
Day 1
Running a successful web design
business with Paul Boag
Paul Boag from Headscape
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4. Web Typography: The Good Bits
Jon Tan
Founder of Font Deck
Typography… it’s emotional
Type smoothing (an OS issue)
Fonts for Web vs. Fonts for Print
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5. 5

6. 6

7. 7

8. The Future of CMS
Paul Bellows
Business Development Director at Yellow Pencil
Where are we now
The next 5 years…
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9. Creating Wonderful Web App UX
Richard Shepard
Web Developer for VoucherCodes.co.uk
How UX evolved from Disney
(no seriously)
Marty Sklar and the
10 Commandments
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10. Martin Sklar, Walt Disney Imagineering.

11. Don't bore people, talk down to them or lose them by assuming
that they know what you know.

12. Insist that designers, staff and your board members experience
your facility as visitors as often as possible.

13. Use good story telling techniques, tell good stories not
lectures, lay out your exhibit with a clear logic.

14. Lead visitors from one area to another by creating visual
magnets and giving visitors rewards for making the journey.

15. Make good use of all the non-verbal ways of communication –
color, shape, form, texture.

16. Resist the temptation to tell too much, to have too many
objects, don't force people to swallow more than they can digest, try
to stimulate and provide guidance to those who want more.

17. If you have a lot of information divide it into
distinct, logical, organized stories, people can absorb and retain
information more clearly if the path to the next concept is clear
and logical.

18. Clear institutional identity helps give you the competitive edge.
Public needs to know who you are and what differentiates you
from other institutions they may have seen.

19. How do you woo people from all other temptations? Give people
plenty of opportunity to enjoy themselves by emphasizing ways
that let people participate in the experience and by making your
environment rich and appealing to all senses.

20. Never underestimate the importance of cleanliness and routine
maintenance, people expect to get a good show every
time, people will comment more on broken and dirty stuff.

21. Osmosis session – The future of web
design
The UX of HTML 5
Joe Leach
HTML 5 Input types
Repeat of an animated web
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22. Osmosis session – The future of web
design
Designing for the rise of SN and devices – Bill Buxton
Bill works at Microsoft research
20 years for new tech to reach
market
What funds web innovation the
most?
Transitions to transactions
New technology in public
spaces
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23. Osmosis session – The future of web design
Highlights 1
Stephanie Troeth says:
“Give your mind a rest, to allow ideas to incubate”
Steve Fisher says:
“Adobe Shadow for responsive design testing”
Josh Clark says:
“Gestures are the standard for shortcuts for touch”
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24. Osmosis session – The future of web design
Highlights 2
Mark Boulton says:
“Failing is part of being successful, so do it well”
James Fenton says:
“Work smart”
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25. Thank you for listening
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