The document discusses the top 11 web design trends in 2017, including conversational UI, responsive design, use of videos and animations, visualization of data, authentic photos, long scrolling pages, bold typography, minimalism, and material design. It emphasizes that while these trends can improve the user experience, designers should be selective in applying them to ensure the user experience is not decreased. The key is understanding which trends fit the specific business model.

1. Top 11 Web Design Trends
followed in 2017

2. Top 11 Web Design Trends followed in 2017
• 2017 is looking quite promising when we talk about web design trends, so it’s time
to look at the future direction of website design.
• The design is a process that helps you analyze, forecast and build an idea from your
thoughts, resulting in creative deliverables for your products or services.
• Web design includes varied areas like interface design, web graphic design, user
experience design, proprietary software, authoring with standardized code and
importantly SEO.
• The Design process provides the front-end, user interface of the website that
involves designing the website’s look and feel.
• The olden days, where designers paid no attention towards the visuals and design,
and the website had just text and only text. However, in the last couple of years, the
web technology has become the most powerful tool and every business owner
wants to provide a favorable experience to their users.

3. Key Web Design Trends followed in 2017:
CONVERSATIONAL UI

4. CONVERSATIONAL UI
• Creates an resurgence of interest in UI, which creates potential conversation.
• Text-based UIs, chatbots, IM apps, or emojis have never been popular among web
designers.
• Successful conversational UI includes
Threading
Built-in the efficiency of language
Anticipate a variable user behavior
Turn-taking based on subtle signals to have avoid out of sync conversations
Understanding co-operative user behavior with instilling their confidence.

5. End of Traditional Web Design
The traditional web design process is fading away with the emerging new
web design trends. The role of web designers in traditional web design was
to make the technology look good for its users and NOW the “Web
Design” is way beyond that by providing great user experience.

6. GIFs and other Animations
GIFs are great and they are everywhere, which can be used for your web
design to draw a user’s attention with richer product experience. These
GIFs and various other kinds of animations are going mainstream in a lot
of websites and applications to explain the workflow or provide a how-to
guide for your website visitors.

7. Responsive Web Design
Designing a responsive web design for a website is the best web design trends
followed in 2017. It’s the most effective way of reaching a good UX where
using CSS media queries helps the websites to get flexibility for adjusting the
design and layout according to the various devices the site is being accessed on.

8. Opting for Videos
Videos have now turned into a basic requirement as opposed to the added
feature, which runs very smoothly across the website. Having a high-quality
video on the website is incomparable to an image. You can have long
attention spans by making use of high-quality video as it makes the website
to speak its own language.

9. Visualization of Data
Data visualization describes the efforts made by website owners to help the
people understand data significance by placing it in some eye-catching
visual ways. Visualization of Data is more important and providing the
users a chance to view the stats with colorful charts increases user
interaction.

10. More Authentic and Less Stock Photos
You can bring a personal touch to the imagery of your website by using
high quality and authentic pictures instead of using stock images. Having
Original photography is more powerful than ever before that will help to
reinforce brand identity.

11. Long-scrolling websites
Just scroll and get the information that you want. To cut down the
tedious navigation on the website and move from one end to the other
of a page, the most innovative and simple way is the Long Scroll that
makes the site look better. Long-scrolling websites constantly provide
new content with images, videos, and typography to add excitement to
the experience of their visitors.

12. Typography goes bolder and big

13. Typography goes bolder and big
• Typography design technique is an art and skill, which is an
essential part of the powerful website design.
• In 2017, Typography is being taken to a whole new level, a
more central role in web design.
• Going bigger with typography is trending in a major way.
• All the brands online are going bolder, eye-catching and more
attractive with the full screen that sends an assertive message
to its user.

14. Minimalist Web Design

15. Minimalist Web Design
• Minimalism is described as the stripping away of all the
unnecessary elements, colors, textures and shapes.
• From a visual representation, website with a simple UI design
helps the content stand out.
• Having faster loading times and better compatibility between
different screen sizes of a device, minimalism benefits the
website.

16. Material Design

17. Material Design
In the recent years, Google developed Material design and rolled out across its several
applications that includes Gmail, Google Drive, Google Maps, and YouTube. Material
Design is a way of designing the website for creating an importance and drawing the focus
of users to various other areas and responding to their actions on the web page. The
material design uses geometric shapes to visually improvise the website, create a depth and
realism among visitors.
Web Designers are now putting every effort into website design by following the best web
design trends to make the site come alive in more different ways than just one. Though web
design provides a great user experience to the visitor and helps them make their decision
strong to buy the product or service, development of the website is also a big concern. The
website development concerns the back-end of a website, which caters the interactions and
functionality of the website.
The listed web design trends are great and useful. But, don’t try all these trends into every
single website as it will instantly decrease the UX of your website. So, pick and select
which web design trend fits your business model and based on that be selective and
creative. Follow our blog to get more information on the upcoming trends of website
designs.

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