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Supported by AWARDS IN SOCIAL MEDIA  EXCELLENCE 1 October, 2010 :: London
NOMINATIONS 104  in 10 days Supported by AWARD IN SOCIAL MEDIA  EXCELLENCE
VOTES 12,124 in 7 days Supported by AWARD IN SOCIAL MEDIA  EXCELLENCE
finalists 9 Supported by AWARD IN SOCIAL MEDIA  EXCELLENCE
finalists 9 Supported by AWARD IN SOCIAL MEDIA  EXCELLENCE
finalists 9 Supported by AWARD IN SOCIAL MEDIA  EXCELLENCE
Best social media marketing campaign Supported by AWARD IN SOCIAL MEDIA  EXCELLENCE
Best Social Media Campaign Lunch Hour – MHcoupon ‘NasiGoreng’
Food - Lunch - Facebook NASI GORENG /  FRIED RICE
Social Media Strategy Fans conversation about food served onboard IDEA Booking engine new coupon code features PRODUCT Sustain weekday traffic CHALLENGE Peak time on Facebook newsfeed wall ENGAGEMENT
Deals & Offers Channel Teaser posted to entice fans at 9am b4 work starts Appe-teaser All promo fares published at 12.30pm & available for booking Lunch Box
Lunch Box
Social Media Objectives Complaint & Compliment Drive Revenue & Traffic Introduce New Product Customer Engagement MAS should improve food served on board Mon Tue Wed Thu Fri  Sun Sat Normal Sales Volume Lunch Hour
Best use of social media  to drive revenue   72 Hours Merdeka Sale
National Day celebration via Social Media HARI MERDEKA / NATIONAL DAY
Social Media Drive Malaysian price sensitive social media fans  AUDIENCE MH Deals on FB & Twitter CHANNEL Increase low penetration during long holiday weekend CHALLENGE Drive revenue on lean domestic flights REVENUE
Deals & Offers Channel Transparent interaction to gain Interest in price sensitive market Dedicated channel for Deals & offers
Deals & Offers Channel
 
Social Media drive revenue for last minute travel Normal Weekend Internet Booking Merdeka Weekend Booking Profile Last Minute Travel Future Travel Merdeka Weekend Promo 2X Normal Weekend Booking
Thank You
 
‘ What’s Your India’ Social Media Campaign Period: March – July 2010
Objective of Campaign   ,[object Object],[object Object]
Idea : 2 Prong Approach ,[object Object],[object Object],[object Object],[object Object],[object Object]
Profile of Bloggers
Something for the Consumer ,[object Object],[object Object]
http://www.facebook.com/AirAsia?v=photos#!/album.php?aid=198490&id=18801397386
http://www.facebook.com/AirAsia?v=photos#!/album.php?aid=219586&id=18801397386
http://www.facebook.com/AirAsia?v=photos#!/album.php?aid=205599&id=18801397386
Profile of Bloggers Jonathan McGeorge Loves break-dancing , Aikido,  music,  travelling ,  discovering Asia Originally from the sticks in  the UK, set foot in SEA 10 years ago  and  thought he preferred the sticks out here. Talented writer,  photographer,  &  social media whizz.
Blog entry on India ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Blog entry on India
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Blog entry on India
[object Object],[object Object],[object Object],Blog entry on India
Find out what’s written in the stars for you with Madam Araisia!
Creative Idea ,[object Object],[object Object]
Creative Idea  ,[object Object],[object Object],[object Object]
1 2 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],3
1 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
1 ,[object Object],[object Object],[object Object],[object Object]
2 1 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
1 ,[object Object],[object Object],[object Object],[object Object]
[object Object]
 
 
 
 
 
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],1 2 3
1 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2
Explanation:  1. User can also check their compatibility with friends who has taken the test.  1
Total active users 40,132 monthly active users
Active Users (Engagement) An average of 1,588 users engage with the app each day.
Unique Canvas Page Views An average of  5.03 page views  each day
Conclusion ,[object Object],[object Object],[object Object]
Thank You.
Best use of social media to drive revenue Supported by AWARD IN SOCIAL MEDIA  EXCELLENCE
Facebook FanDay Karlis Smiltens Web Marketing Manager October 1, 2010
How it started?  Start Results Special, but not enough FanDay
Special, but not enough Results FanDay Start Special, but not enought
Voting for best to win Results Start FanDay Special, but not enough
FanDay for Friends Results Start FanDay Special, but not enough
Results ,[object Object],[object Object],[object Object],[object Object],[object Object],Date Start Special, but not enough FanDay Results
Thank you!
 
 
 
Product Innovation
Media Innovation More Engagement Less Announcement
 
 
 
 
[object Object]
[object Object]
20% Promo Fares 80% Non Promo
Thank You
Period: 26 July – 31 July 2010
Teaser Strategy ,[object Object],[object Object],[object Object],[object Object]
Launch Strategy ,[object Object],[object Object],[object Object]
The 'Mind Blowing Fare' buzz was created largely through AirAsia Social Media Channels in 8 countries
Total fans:418,516 Freq: 2 teaser,  1 launch  2 destination 1 reminder  Total fans:112,971 Freq: 2 teaser,  1 launch  2 destination 1 reminder  Total fans: 21,685 Freq: 2 teaser,  1 launch  2 destination 1 reminder  Total fans: 2,580 Freq: 2 teaser,  1 launch  2 destination 1 reminder  Total fans: 412 Freq: 2 teaser,  1 launch  2 destination 1 reminder  Total fans: 1,679 Freq: 2 teaser,  1 launch  2 destination 1 reminder  Total fans: 5,490 Freq: 2 teaser,  1 launch  2 destination 1 reminder  Total fans: 8,756 Freq: 2 teaser,  1 launch  2 destination 1 reminder  Total fans:103 Freq: 2 teaser,  1 launch  2 destination 1 reminder  EN EN EN EN ID TH TW CN CAN Total Base: 572,192
Total fans:42,930 Freq: 2 teaser,  1 launch  2 destination 1 reminder  Total fans: 13,184 Freq: 2 teaser,  1 launch  2 destination 1 reminder  Total fans: 211 Freq: 2 teaser,  1 launch  2 destination 1 reminder  Total fans:9,755 Freq: 2 teaser,  1 launch  2 destination 1 reminder  EN ID TH CN Total Base: 66,080
Teaser day 1
Teaser day 2
Crisis Management Bargain hunters 101 (Self-help check list) To highlight common technical issues faced  by fans and to provide a ‘self help’ or simple guide on solutions and tips to help fans grab their seats.
 
AirAsia sets yet another  WORLD RECORD by selling more than  538,000  seats in 24 hours!
Thank You.
Best use of social media in a crisis situation Supported by AWARD IN SOCIAL MEDIA  EXCELLENCE
ASH OVER EUROPE  MODERN CRISIS MANAGEMENT @ SWISS SEPTEMBER 2010, CHRISTIAN LÜDI
ASH OVER EUROPE
ASH OVER EUROPE   SUMMARY ,[object Object],[object Object],[object Object],31 Updates 1’200  Comments
ASH OVER EUROPE   EXAMPLES
ASH OVER EUROPE   ADVANTAGES OF SOCIAL MEDIA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ASH OVER EUROPE   LEARNINGS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SOCIAL MEDIA  FACTORS OF SUCCESS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
THANK YOU!   ANY QUESTIONS?
Best use of Social Media in a Crisis Situation Icelandic ash cloud crisis
SimpliFlying Hero of the Year 2010 Supported by AWARD IN SOCIAL MEDIA  EXCELLENCE Aurelie Valtat, EuroControl
Congratulations to all the winners! Supported by AWARD IN SOCIAL MEDIA  EXCELLENCE

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SimpliFlying Awards Finalists presentation

Editor's Notes

  1. When we launch india.. We went into a couple of destination. We have little experience about India and the consumer.. (we were growing so fast we did’nt have time to do consumer research) We rely on social media to lead the way.
  2. London flight is so full.. She could’nt get a seat. ATL media spend tied (as a people’s airline) 8 yrs journey – we built a huge base of young base customers, started to building wide segment of customer (the youth segment which lives on social media.. We need to shift our communication to where they spend time Social media becomes v important We need to own the media Building close connection with customer Typical campaign we had to spend RM2.5 for 3-4days 2 yrs ago we adopted the social media approach RM 1m spend reduction China – India – (we rely on ATL to build our brand where concurrently we build our social media assets.) Local content – build targeted base. Content. AS cost is always a challenge We have to take a leap in taking a chance on going really bold According to Navitare, 589k first day sales
  3. 1. What can you do with RM1.
  4. Messaging: Exclusive message – join us now to get pre-notification on promotions Gather your friends and travel together
  5. 1