After 12,000 votes in just over a week were received, these are the presentations of the finalists for the SimpliFlying Awards in Social Media Excellence for airlines. These presentations were made at the inaugural SimpliFlying-Airline Business ‘Social media for the aviation industry‘ conference held in London on Oct 1, 2010.

1. Supported by AWARDS IN SOCIAL MEDIA EXCELLENCE 1 October, 2010 :: London

2. NOMINATIONS 104 in 10 days Supported by AWARD IN SOCIAL MEDIA EXCELLENCE

3. VOTES 12,124 in 7 days Supported by AWARD IN SOCIAL MEDIA EXCELLENCE

4. finalists 9 Supported by AWARD IN SOCIAL MEDIA EXCELLENCE

5. finalists 9 Supported by AWARD IN SOCIAL MEDIA EXCELLENCE

6. finalists 9 Supported by AWARD IN SOCIAL MEDIA EXCELLENCE

7. Best social media marketing campaign Supported by AWARD IN SOCIAL MEDIA EXCELLENCE

8. Best Social Media Campaign Lunch Hour – MHcoupon ‘NasiGoreng’

9. Food - Lunch - Facebook NASI GORENG / FRIED RICE

10. Social Media Strategy Fans conversation about food served onboard IDEA Booking engine new coupon code features PRODUCT Sustain weekday traffic CHALLENGE Peak time on Facebook newsfeed wall ENGAGEMENT

11. Deals & Offers Channel Teaser posted to entice fans at 9am b4 work starts Appe-teaser All promo fares published at 12.30pm & available for booking Lunch Box

12. Lunch Box

13. Social Media Objectives Complaint & Compliment Drive Revenue & Traffic Introduce New Product Customer Engagement MAS should improve food served on board Mon Tue Wed Thu Fri Sun Sat Normal Sales Volume Lunch Hour

14. Best use of social media to drive revenue 72 Hours Merdeka Sale

15. National Day celebration via Social Media HARI MERDEKA / NATIONAL DAY

16. Social Media Drive Malaysian price sensitive social media fans AUDIENCE MH Deals on FB & Twitter CHANNEL Increase low penetration during long holiday weekend CHALLENGE Drive revenue on lean domestic flights REVENUE

17. Deals & Offers Channel Transparent interaction to gain Interest in price sensitive market Dedicated channel for Deals & offers

18. Deals & Offers Channel

20. Social Media drive revenue for last minute travel Normal Weekend Internet Booking Merdeka Weekend Booking Profile Last Minute Travel Future Travel Merdeka Weekend Promo 2X Normal Weekend Booking

21. Thank You

23. ‘ What’s Your India’ Social Media Campaign Period: March – July 2010

26. Profile of Bloggers

28. http://www.facebook.com/AirAsia?v=photos#!/album.php?aid=198490&id=18801397386

29. http://www.facebook.com/AirAsia?v=photos#!/album.php?aid=219586&id=18801397386

30. http://www.facebook.com/AirAsia?v=photos#!/album.php?aid=205599&id=18801397386

31. Profile of Bloggers Jonathan McGeorge Loves break-dancing , Aikido, music, travelling , discovering Asia Originally from the sticks in the UK, set foot in SEA 10 years ago and thought he preferred the sticks out here. Talented writer, photographer, & social media whizz.

36. Find out what’s written in the stars for you with Madam Araisia!

53. Explanation: 1. User can also check their compatibility with friends who has taken the test. 1

54. Total active users 40,132 monthly active users

55. Active Users (Engagement) An average of 1,588 users engage with the app each day.

56. Unique Canvas Page Views An average of 5.03 page views each day

58. Thank You.

59. Best use of social media to drive revenue Supported by AWARD IN SOCIAL MEDIA EXCELLENCE

60. Facebook FanDay Karlis Smiltens Web Marketing Manager October 1, 2010

61. How it started? Start Results Special, but not enough FanDay

62. Special, but not enough Results FanDay Start Special, but not enought

63. Voting for best to win Results Start FanDay Special, but not enough

64. FanDay for Friends Results Start FanDay Special, but not enough

66. Thank you!

70. Product Innovation

71. Media Innovation More Engagement Less Announcement

78. 20% Promo Fares 80% Non Promo

79. Thank You

80. Period: 26 July – 31 July 2010

83. The 'Mind Blowing Fare' buzz was created largely through AirAsia Social Media Channels in 8 countries

84. Total fans:418,516 Freq: 2 teaser, 1 launch 2 destination 1 reminder Total fans:112,971 Freq: 2 teaser, 1 launch 2 destination 1 reminder Total fans: 21,685 Freq: 2 teaser, 1 launch 2 destination 1 reminder Total fans: 2,580 Freq: 2 teaser, 1 launch 2 destination 1 reminder Total fans: 412 Freq: 2 teaser, 1 launch 2 destination 1 reminder Total fans: 1,679 Freq: 2 teaser, 1 launch 2 destination 1 reminder Total fans: 5,490 Freq: 2 teaser, 1 launch 2 destination 1 reminder Total fans: 8,756 Freq: 2 teaser, 1 launch 2 destination 1 reminder Total fans:103 Freq: 2 teaser, 1 launch 2 destination 1 reminder EN EN EN EN ID TH TW CN CAN Total Base: 572,192

85. Total fans:42,930 Freq: 2 teaser, 1 launch 2 destination 1 reminder Total fans: 13,184 Freq: 2 teaser, 1 launch 2 destination 1 reminder Total fans: 211 Freq: 2 teaser, 1 launch 2 destination 1 reminder Total fans:9,755 Freq: 2 teaser, 1 launch 2 destination 1 reminder EN ID TH CN Total Base: 66,080

86. Teaser day 1

87. Teaser day 2

88. Crisis Management Bargain hunters 101 (Self-help check list) To highlight common technical issues faced by fans and to provide a ‘self help’ or simple guide on solutions and tips to help fans grab their seats.

90. AirAsia sets yet another WORLD RECORD by selling more than 538,000 seats in 24 hours!

91. Thank You.

92. Best use of social media in a crisis situation Supported by AWARD IN SOCIAL MEDIA EXCELLENCE

93. ASH OVER EUROPE MODERN CRISIS MANAGEMENT @ SWISS SEPTEMBER 2010, CHRISTIAN LÜDI

94. ASH OVER EUROPE

96. ASH OVER EUROPE EXAMPLES

100. THANK YOU! ANY QUESTIONS?

101. Best use of Social Media in a Crisis Situation Icelandic ash cloud crisis

102. SimpliFlying Hero of the Year 2010 Supported by AWARD IN SOCIAL MEDIA EXCELLENCE Aurelie Valtat, EuroControl

103. Congratulations to all the winners! Supported by AWARD IN SOCIAL MEDIA EXCELLENCE