SlideShare ist ein Scribd-Unternehmen logo
1 von 2
Downloaden Sie, um offline zu lesen
Social Media Action Plan

Tie Social Media to Your Business Goals
                Business Drivers                                             Goals
Financial
• Revenue
• Expenses
• Leads
Customers
• Customer experience/satisfaction
• Customer service/support
• Building community
Brand
• Awareness
• Thought leadership
• Innovation


Design a Listening Program
                What to Follow                                      Specific to Your Company
Industry trends


Key words and search terms


Influencers to follow


Competitors




Pick the Tools to Fit Your Goals
             Tool                       Purpose and Strategy                Rank Priority (from 1-3)
                                                                               Focus on 1 and 2
Monitoring Tool                    Listening and measurement
Corporate Blog                     Thought leadership, depth,
                                   engagement, linking & guest posts
Twitter                            Headlines, engage, sales, solve
                                   service issues, competitor insight
Community                          Customer driven, customer care,
                                   sourcing trends
Facebook                           Social, friendly, recruiting, link to
                                   community and blog, video
LinkedIn                           Engagement, networking,
                                   recruiting
YouTube                            Amazing stories, brand awareness
SlideShare                         Content sharing, thought
leadership
Measure in Conjunction with Marketing Goals

               Goals                        Social Media Output              Tools/Tactics to Measure
*Faster, better insight/information   Conversation monitoring, customer   100s of listening tools (Buzzient,
                                      feedback                            Radian 6, etc.)
                                                                          Customer community
                                                                          search.twitter.com
*Awareness, thought leadership        # of people reached                 Unique site visitors
                                                                          Twitter followers
                                                                          Blog comments
*Faster, better sales                 # of interactions                   Your CRM system
                                                                          Leads
                                                                          Deals
                                                                          Revenue
*Customer support, satisfaction       # of issues addressed               Your CRM system
                                                                          Twitter
*Faster, better development           # of ideas implemented
       Insert Yours Here                      Insert Yours Here                  Insert Yours Here




*Examples by Altimeter Group

Más contenido relacionado

Was ist angesagt?

Social Media 101
Social Media 101Social Media 101
Social Media 101Kemal Brown
 
Digital Marketing Plan Slides
Digital Marketing Plan SlidesDigital Marketing Plan Slides
Digital Marketing Plan SlidesPhilip Oakley
 
Digital Marketing Trends 2023: How to Come Out on Top?
Digital Marketing Trends 2023: How to Come Out on Top?Digital Marketing Trends 2023: How to Come Out on Top?
Digital Marketing Trends 2023: How to Come Out on Top?Jomer Gregorio
 
Social media & its role in marketing - Grape5
Social media & its role in marketing - Grape5Social media & its role in marketing - Grape5
Social media & its role in marketing - Grape5Grape5
 
Your social media action plan
Your social media action planYour social media action plan
Your social media action planCIVIC Digital
 
Marketing Strategy for B2B
Marketing Strategy for B2BMarketing Strategy for B2B
Marketing Strategy for B2BAmrit Sagar
 
Why Social Media Marketing is Important
Why Social Media Marketing is ImportantWhy Social Media Marketing is Important
Why Social Media Marketing is ImportantJessica Pavona
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media MarketingActa School
 
10 Growth Hacking Strategies for Startups
10 Growth Hacking Strategies for Startups10 Growth Hacking Strategies for Startups
10 Growth Hacking Strategies for StartupsBrian Downard
 
Creating Engaging Videos: Everything You Need To Know To Produce Authentic Co...
Creating Engaging Videos: Everything You Need To Know To Produce Authentic Co...Creating Engaging Videos: Everything You Need To Know To Produce Authentic Co...
Creating Engaging Videos: Everything You Need To Know To Produce Authentic Co...Tinuiti
 
Social Media Marketing Trends 2023 // The Global Indie Insights
Social Media Marketing Trends 2023 // The Global Indie InsightsSocial Media Marketing Trends 2023 // The Global Indie Insights
Social Media Marketing Trends 2023 // The Global Indie InsightsKurio // The Social Media Age(ncy)
 

Was ist angesagt? (20)

Social Media Content Strategy
Social Media Content StrategySocial Media Content Strategy
Social Media Content Strategy
 
Social Media 101
Social Media 101Social Media 101
Social Media 101
 
Building A Social Media Plan
Building A Social Media PlanBuilding A Social Media Plan
Building A Social Media Plan
 
Digital Marketing Plan Slides
Digital Marketing Plan SlidesDigital Marketing Plan Slides
Digital Marketing Plan Slides
 
Digital Marketing Trends 2023: How to Come Out on Top?
Digital Marketing Trends 2023: How to Come Out on Top?Digital Marketing Trends 2023: How to Come Out on Top?
Digital Marketing Trends 2023: How to Come Out on Top?
 
Social media & its role in marketing - Grape5
Social media & its role in marketing - Grape5Social media & its role in marketing - Grape5
Social media & its role in marketing - Grape5
 
LINKEDIN CONTENT MARKETING Source: LinkedIn
LINKEDIN CONTENT MARKETING Source: LinkedInLINKEDIN CONTENT MARKETING Source: LinkedIn
LINKEDIN CONTENT MARKETING Source: LinkedIn
 
Your social media action plan
Your social media action planYour social media action plan
Your social media action plan
 
Social Media for Business
Social Media for BusinessSocial Media for Business
Social Media for Business
 
Social media marketing
Social media marketingSocial media marketing
Social media marketing
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media Strategy
 
Marketing Strategy for B2B
Marketing Strategy for B2BMarketing Strategy for B2B
Marketing Strategy for B2B
 
LinkedIn presentation
LinkedIn presentationLinkedIn presentation
LinkedIn presentation
 
Content Marketing
Content MarketingContent Marketing
Content Marketing
 
Instagram marketing 101
Instagram marketing 101Instagram marketing 101
Instagram marketing 101
 
Why Social Media Marketing is Important
Why Social Media Marketing is ImportantWhy Social Media Marketing is Important
Why Social Media Marketing is Important
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media Marketing
 
10 Growth Hacking Strategies for Startups
10 Growth Hacking Strategies for Startups10 Growth Hacking Strategies for Startups
10 Growth Hacking Strategies for Startups
 
Creating Engaging Videos: Everything You Need To Know To Produce Authentic Co...
Creating Engaging Videos: Everything You Need To Know To Produce Authentic Co...Creating Engaging Videos: Everything You Need To Know To Produce Authentic Co...
Creating Engaging Videos: Everything You Need To Know To Produce Authentic Co...
 
Social Media Marketing Trends 2023 // The Global Indie Insights
Social Media Marketing Trends 2023 // The Global Indie InsightsSocial Media Marketing Trends 2023 // The Global Indie Insights
Social Media Marketing Trends 2023 // The Global Indie Insights
 

Ähnlich wie Social Media Action Plan Template

RI Social Media Action Plan Template
RI Social Media Action Plan TemplateRI Social Media Action Plan Template
RI Social Media Action Plan TemplateRyan Gunhold
 
Social media supports your business
Social media supports your businessSocial media supports your business
Social media supports your businessCustomers That Click
 
CRM 2.0 - Social CRM - The New Discipline
CRM 2.0 - Social CRM - The New DisciplineCRM 2.0 - Social CRM - The New Discipline
CRM 2.0 - Social CRM - The New DisciplineMichael Moir
 
Socialmediapublicrelationsf12
Socialmediapublicrelationsf12Socialmediapublicrelationsf12
Socialmediapublicrelationsf12Joseph Martinelli
 
Setting Your Social Media Strategy
Setting Your Social Media StrategySetting Your Social Media Strategy
Setting Your Social Media StrategyErica Kuhl
 
Social Media Sales and Marketing Revolution
Social Media Sales and Marketing RevolutionSocial Media Sales and Marketing Revolution
Social Media Sales and Marketing RevolutionRackspace
 
Buzzient webinar theenterprisesocialcustomer
Buzzient webinar theenterprisesocialcustomerBuzzient webinar theenterprisesocialcustomer
Buzzient webinar theenterprisesocialcustomerTBJ Investments, LLC
 
Addressing Top CEO Priorities through Social Media Marketing and Metrics
Addressing Top CEO Priorities through Social Media Marketing and MetricsAddressing Top CEO Priorities through Social Media Marketing and Metrics
Addressing Top CEO Priorities through Social Media Marketing and MetricsJacques Pavlenyi
 
KPI's, Social Media Metrics and Business
KPI's, Social Media Metrics and BusinessKPI's, Social Media Metrics and Business
KPI's, Social Media Metrics and BusinessDheeraj Chowdhury
 
Demand Generation From the Outside In
Demand Generation From the Outside InDemand Generation From the Outside In
Demand Generation From the Outside InArdath Albee
 
Why Social Media Marketing
Why Social Media MarketingWhy Social Media Marketing
Why Social Media MarketingAlterian
 
SocialConnX - Social Media for the Gaming Industry
SocialConnX - Social Media for the Gaming IndustrySocialConnX - Social Media for the Gaming Industry
SocialConnX - Social Media for the Gaming Industryt2 Marketing
 
Service Push Discovery Framework
Service  Push  Discovery  FrameworkService  Push  Discovery  Framework
Service Push Discovery FrameworkJohn Perez
 
7 Reason Why Social Media Won't Work For Your Business
7 Reason Why Social Media Won't Work For Your Business7 Reason Why Social Media Won't Work For Your Business
7 Reason Why Social Media Won't Work For Your BusinessMatt Hodkinson
 
Keeping Your Story Straight: Social Media and Content Marketing Alignment
Keeping Your Story Straight: Social Media and Content Marketing Alignment Keeping Your Story Straight: Social Media and Content Marketing Alignment
Keeping Your Story Straight: Social Media and Content Marketing Alignment Act-On Software
 
Creating the Ultimate Experience: UX + CX + CRM
Creating the Ultimate Experience: UX + CX + CRMCreating the Ultimate Experience: UX + CX + CRM
Creating the Ultimate Experience: UX + CX + CRMStuart Cruickshank
 
Social Business Dashboard
Social Business DashboardSocial Business Dashboard
Social Business DashboardYounomy
 
How a B2B SaaS platform is transforming itself into a media company - BDI 1/3...
How a B2B SaaS platform is transforming itself into a media company - BDI 1/3...How a B2B SaaS platform is transforming itself into a media company - BDI 1/3...
How a B2B SaaS platform is transforming itself into a media company - BDI 1/3...Business Development Institute
 

Ähnlich wie Social Media Action Plan Template (20)

RI Social Media Action Plan Template
RI Social Media Action Plan TemplateRI Social Media Action Plan Template
RI Social Media Action Plan Template
 
Social media supports your business
Social media supports your businessSocial media supports your business
Social media supports your business
 
CRM 2.0 - Social CRM - The New Discipline
CRM 2.0 - Social CRM - The New DisciplineCRM 2.0 - Social CRM - The New Discipline
CRM 2.0 - Social CRM - The New Discipline
 
Socialmediapublicrelationsf12
Socialmediapublicrelationsf12Socialmediapublicrelationsf12
Socialmediapublicrelationsf12
 
Disney Field Study
Disney Field StudyDisney Field Study
Disney Field Study
 
Setting Your Social Media Strategy
Setting Your Social Media StrategySetting Your Social Media Strategy
Setting Your Social Media Strategy
 
Social Media Sales and Marketing Revolution
Social Media Sales and Marketing RevolutionSocial Media Sales and Marketing Revolution
Social Media Sales and Marketing Revolution
 
Twitter Analysis and Action
Twitter Analysis and ActionTwitter Analysis and Action
Twitter Analysis and Action
 
Buzzient webinar theenterprisesocialcustomer
Buzzient webinar theenterprisesocialcustomerBuzzient webinar theenterprisesocialcustomer
Buzzient webinar theenterprisesocialcustomer
 
Addressing Top CEO Priorities through Social Media Marketing and Metrics
Addressing Top CEO Priorities through Social Media Marketing and MetricsAddressing Top CEO Priorities through Social Media Marketing and Metrics
Addressing Top CEO Priorities through Social Media Marketing and Metrics
 
KPI's, Social Media Metrics and Business
KPI's, Social Media Metrics and BusinessKPI's, Social Media Metrics and Business
KPI's, Social Media Metrics and Business
 
Demand Generation From the Outside In
Demand Generation From the Outside InDemand Generation From the Outside In
Demand Generation From the Outside In
 
Why Social Media Marketing
Why Social Media MarketingWhy Social Media Marketing
Why Social Media Marketing
 
SocialConnX - Social Media for the Gaming Industry
SocialConnX - Social Media for the Gaming IndustrySocialConnX - Social Media for the Gaming Industry
SocialConnX - Social Media for the Gaming Industry
 
Service Push Discovery Framework
Service  Push  Discovery  FrameworkService  Push  Discovery  Framework
Service Push Discovery Framework
 
7 Reason Why Social Media Won't Work For Your Business
7 Reason Why Social Media Won't Work For Your Business7 Reason Why Social Media Won't Work For Your Business
7 Reason Why Social Media Won't Work For Your Business
 
Keeping Your Story Straight: Social Media and Content Marketing Alignment
Keeping Your Story Straight: Social Media and Content Marketing Alignment Keeping Your Story Straight: Social Media and Content Marketing Alignment
Keeping Your Story Straight: Social Media and Content Marketing Alignment
 
Creating the Ultimate Experience: UX + CX + CRM
Creating the Ultimate Experience: UX + CX + CRMCreating the Ultimate Experience: UX + CX + CRM
Creating the Ultimate Experience: UX + CX + CRM
 
Social Business Dashboard
Social Business DashboardSocial Business Dashboard
Social Business Dashboard
 
How a B2B SaaS platform is transforming itself into a media company - BDI 1/3...
How a B2B SaaS platform is transforming itself into a media company - BDI 1/3...How a B2B SaaS platform is transforming itself into a media company - BDI 1/3...
How a B2B SaaS platform is transforming itself into a media company - BDI 1/3...
 

Mehr von Shannon Latta

Digital Communications Blueprint
Digital Communications BlueprintDigital Communications Blueprint
Digital Communications BlueprintShannon Latta
 
Sample identity and web rfp
Sample identity and web rfpSample identity and web rfp
Sample identity and web rfpShannon Latta
 
Horn Group Social Media Boot Camp 08.09
Horn Group Social Media Boot Camp 08.09Horn Group Social Media Boot Camp 08.09
Horn Group Social Media Boot Camp 08.09Shannon Latta
 
China 2008: PR in an Olympic Year
China 2008: PR in an Olympic YearChina 2008: PR in an Olympic Year
China 2008: PR in an Olympic YearShannon Latta
 
Kick Ass Positioning
Kick Ass PositioningKick Ass Positioning
Kick Ass PositioningShannon Latta
 
Does Your PR Drive Leads?
Does Your PR Drive Leads?Does Your PR Drive Leads?
Does Your PR Drive Leads?Shannon Latta
 

Mehr von Shannon Latta (8)

Event Plan Template
Event Plan TemplateEvent Plan Template
Event Plan Template
 
Digital Communications Blueprint
Digital Communications BlueprintDigital Communications Blueprint
Digital Communications Blueprint
 
Sample identity and web rfp
Sample identity and web rfpSample identity and web rfp
Sample identity and web rfp
 
Horn Group Social Media Boot Camp 08.09
Horn Group Social Media Boot Camp 08.09Horn Group Social Media Boot Camp 08.09
Horn Group Social Media Boot Camp 08.09
 
SEO4 PR
SEO4 PRSEO4 PR
SEO4 PR
 
China 2008: PR in an Olympic Year
China 2008: PR in an Olympic YearChina 2008: PR in an Olympic Year
China 2008: PR in an Olympic Year
 
Kick Ass Positioning
Kick Ass PositioningKick Ass Positioning
Kick Ass Positioning
 
Does Your PR Drive Leads?
Does Your PR Drive Leads?Does Your PR Drive Leads?
Does Your PR Drive Leads?
 

Último

Mist Cooling & Fogging System Company in Egypt
Mist Cooling & Fogging System Company in EgyptMist Cooling & Fogging System Company in Egypt
Mist Cooling & Fogging System Company in Egyptopstechsanjanasingh
 
How The Hustle Milestone Referral Program Got 300K Subscribers
How The Hustle Milestone Referral Program Got 300K SubscribersHow The Hustle Milestone Referral Program Got 300K Subscribers
How The Hustle Milestone Referral Program Got 300K SubscribersFlyyx Tech
 
Green Innovations: Wristbands Ireland's Eco-Friendly Products
Green Innovations: Wristbands Ireland's Eco-Friendly ProductsGreen Innovations: Wristbands Ireland's Eco-Friendly Products
Green Innovations: Wristbands Ireland's Eco-Friendly ProductsWristbands Ireland
 
The Smart Bridge Interview now Veranda Learning
The Smart Bridge Interview now Veranda LearningThe Smart Bridge Interview now Veranda Learning
The Smart Bridge Interview now Veranda LearningNaval Singh
 
Digital Marketing Training Program skills s
Digital Marketing Training Program skills sDigital Marketing Training Program skills s
Digital Marketing Training Program skills sgodxzyrox
 
Project Work on Consumer Behavior in Fast Food Restaurants. Their behavior to...
Project Work on Consumer Behavior in Fast Food Restaurants. Their behavior to...Project Work on Consumer Behavior in Fast Food Restaurants. Their behavior to...
Project Work on Consumer Behavior in Fast Food Restaurants. Their behavior to...BilalAhmed717
 
Record of Module Forensic photography in
Record of Module Forensic photography inRecord of Module Forensic photography in
Record of Module Forensic photography inalexademileighpacal
 
Shravan Kumaran and sanjay kumaran.pdf..
Shravan Kumaran and sanjay kumaran.pdf..Shravan Kumaran and sanjay kumaran.pdf..
Shravan Kumaran and sanjay kumaran.pdf..ranjithapriya2
 
Business Models and Business Model Innovation
Business Models and Business Model InnovationBusiness Models and Business Model Innovation
Business Models and Business Model InnovationMichal Hron
 
Bus Eth ch3 ppt.ppt business ethics and corporate social responsibilities ppt
Bus Eth ch3 ppt.ppt business ethics and corporate social responsibilities pptBus Eth ch3 ppt.ppt business ethics and corporate social responsibilities ppt
Bus Eth ch3 ppt.ppt business ethics and corporate social responsibilities pptendeworku
 
Olympus 38DL Plus Ultrasonic Thickness Gauge
Olympus 38DL Plus Ultrasonic Thickness GaugeOlympus 38DL Plus Ultrasonic Thickness Gauge
Olympus 38DL Plus Ultrasonic Thickness GaugeStephenKim86
 
"InShorts: A Game-Changer in the Digital News Age"
"InShorts: A Game-Changer in the Digital News Age""InShorts: A Game-Changer in the Digital News Age"
"InShorts: A Game-Changer in the Digital News Age"Adharsh45
 
0311 National Accounts Online Giving Trends.pdf
0311 National Accounts Online Giving Trends.pdf0311 National Accounts Online Giving Trends.pdf
0311 National Accounts Online Giving Trends.pdfBloomerang
 
EPC Contractors aspects Presentation.pdf
EPC Contractors  aspects Presentation.pdfEPC Contractors  aspects Presentation.pdf
EPC Contractors aspects Presentation.pdfGiuseppe Tommasone
 
10 Tips for Great Teams CSUN Conference 2024
10 Tips for Great Teams CSUN Conference 202410 Tips for Great Teams CSUN Conference 2024
10 Tips for Great Teams CSUN Conference 2024Nate Evans
 
Streamlining Your Accounting A Guide to QuickBooks Migration Tools.pptx
Streamlining Your Accounting A Guide to QuickBooks Migration Tools.pptxStreamlining Your Accounting A Guide to QuickBooks Migration Tools.pptx
Streamlining Your Accounting A Guide to QuickBooks Migration Tools.pptxPaulBryant58
 
Pitch Deck Teardown: SuperScale's $5.4M Series A deck
Pitch Deck Teardown: SuperScale's $5.4M Series A deckPitch Deck Teardown: SuperScale's $5.4M Series A deck
Pitch Deck Teardown: SuperScale's $5.4M Series A deckHajeJanKamps
 
Shopclues: Failure & Solutions in Business Model
Shopclues: Failure & Solutions in Business ModelShopclues: Failure & Solutions in Business Model
Shopclues: Failure & Solutions in Business ModelBhaviniSharma12
 
Strategic Resources Corporate Presentation - March 2024 Update
Strategic Resources Corporate Presentation - March 2024 UpdateStrategic Resources Corporate Presentation - March 2024 Update
Strategic Resources Corporate Presentation - March 2024 UpdateAdnet Communications
 

Último (20)

Mist Cooling & Fogging System Company in Egypt
Mist Cooling & Fogging System Company in EgyptMist Cooling & Fogging System Company in Egypt
Mist Cooling & Fogging System Company in Egypt
 
How The Hustle Milestone Referral Program Got 300K Subscribers
How The Hustle Milestone Referral Program Got 300K SubscribersHow The Hustle Milestone Referral Program Got 300K Subscribers
How The Hustle Milestone Referral Program Got 300K Subscribers
 
Green Innovations: Wristbands Ireland's Eco-Friendly Products
Green Innovations: Wristbands Ireland's Eco-Friendly ProductsGreen Innovations: Wristbands Ireland's Eco-Friendly Products
Green Innovations: Wristbands Ireland's Eco-Friendly Products
 
The Smart Bridge Interview now Veranda Learning
The Smart Bridge Interview now Veranda LearningThe Smart Bridge Interview now Veranda Learning
The Smart Bridge Interview now Veranda Learning
 
Digital Marketing Training Program skills s
Digital Marketing Training Program skills sDigital Marketing Training Program skills s
Digital Marketing Training Program skills s
 
Project Work on Consumer Behavior in Fast Food Restaurants. Their behavior to...
Project Work on Consumer Behavior in Fast Food Restaurants. Their behavior to...Project Work on Consumer Behavior in Fast Food Restaurants. Their behavior to...
Project Work on Consumer Behavior in Fast Food Restaurants. Their behavior to...
 
Record of Module Forensic photography in
Record of Module Forensic photography inRecord of Module Forensic photography in
Record of Module Forensic photography in
 
Shravan Kumaran and sanjay kumaran.pdf..
Shravan Kumaran and sanjay kumaran.pdf..Shravan Kumaran and sanjay kumaran.pdf..
Shravan Kumaran and sanjay kumaran.pdf..
 
Business Models and Business Model Innovation
Business Models and Business Model InnovationBusiness Models and Business Model Innovation
Business Models and Business Model Innovation
 
Bus Eth ch3 ppt.ppt business ethics and corporate social responsibilities ppt
Bus Eth ch3 ppt.ppt business ethics and corporate social responsibilities pptBus Eth ch3 ppt.ppt business ethics and corporate social responsibilities ppt
Bus Eth ch3 ppt.ppt business ethics and corporate social responsibilities ppt
 
Olympus 38DL Plus Ultrasonic Thickness Gauge
Olympus 38DL Plus Ultrasonic Thickness GaugeOlympus 38DL Plus Ultrasonic Thickness Gauge
Olympus 38DL Plus Ultrasonic Thickness Gauge
 
"InShorts: A Game-Changer in the Digital News Age"
"InShorts: A Game-Changer in the Digital News Age""InShorts: A Game-Changer in the Digital News Age"
"InShorts: A Game-Changer in the Digital News Age"
 
WAM Corporate Presentation Mar 12 2024.pdf
WAM Corporate Presentation Mar 12 2024.pdfWAM Corporate Presentation Mar 12 2024.pdf
WAM Corporate Presentation Mar 12 2024.pdf
 
0311 National Accounts Online Giving Trends.pdf
0311 National Accounts Online Giving Trends.pdf0311 National Accounts Online Giving Trends.pdf
0311 National Accounts Online Giving Trends.pdf
 
EPC Contractors aspects Presentation.pdf
EPC Contractors  aspects Presentation.pdfEPC Contractors  aspects Presentation.pdf
EPC Contractors aspects Presentation.pdf
 
10 Tips for Great Teams CSUN Conference 2024
10 Tips for Great Teams CSUN Conference 202410 Tips for Great Teams CSUN Conference 2024
10 Tips for Great Teams CSUN Conference 2024
 
Streamlining Your Accounting A Guide to QuickBooks Migration Tools.pptx
Streamlining Your Accounting A Guide to QuickBooks Migration Tools.pptxStreamlining Your Accounting A Guide to QuickBooks Migration Tools.pptx
Streamlining Your Accounting A Guide to QuickBooks Migration Tools.pptx
 
Pitch Deck Teardown: SuperScale's $5.4M Series A deck
Pitch Deck Teardown: SuperScale's $5.4M Series A deckPitch Deck Teardown: SuperScale's $5.4M Series A deck
Pitch Deck Teardown: SuperScale's $5.4M Series A deck
 
Shopclues: Failure & Solutions in Business Model
Shopclues: Failure & Solutions in Business ModelShopclues: Failure & Solutions in Business Model
Shopclues: Failure & Solutions in Business Model
 
Strategic Resources Corporate Presentation - March 2024 Update
Strategic Resources Corporate Presentation - March 2024 UpdateStrategic Resources Corporate Presentation - March 2024 Update
Strategic Resources Corporate Presentation - March 2024 Update
 

Social Media Action Plan Template

  • 1. Social Media Action Plan Tie Social Media to Your Business Goals Business Drivers Goals Financial • Revenue • Expenses • Leads Customers • Customer experience/satisfaction • Customer service/support • Building community Brand • Awareness • Thought leadership • Innovation Design a Listening Program What to Follow Specific to Your Company Industry trends Key words and search terms Influencers to follow Competitors Pick the Tools to Fit Your Goals Tool Purpose and Strategy Rank Priority (from 1-3) Focus on 1 and 2 Monitoring Tool Listening and measurement Corporate Blog Thought leadership, depth, engagement, linking & guest posts Twitter Headlines, engage, sales, solve service issues, competitor insight Community Customer driven, customer care, sourcing trends Facebook Social, friendly, recruiting, link to community and blog, video LinkedIn Engagement, networking, recruiting YouTube Amazing stories, brand awareness SlideShare Content sharing, thought
  • 2. leadership Measure in Conjunction with Marketing Goals Goals Social Media Output Tools/Tactics to Measure *Faster, better insight/information Conversation monitoring, customer 100s of listening tools (Buzzient, feedback Radian 6, etc.) Customer community search.twitter.com *Awareness, thought leadership # of people reached Unique site visitors Twitter followers Blog comments *Faster, better sales # of interactions Your CRM system Leads Deals Revenue *Customer support, satisfaction # of issues addressed Your CRM system Twitter *Faster, better development # of ideas implemented Insert Yours Here Insert Yours Here Insert Yours Here *Examples by Altimeter Group