1. Shania Carter

2.  I used Survey Monkey first of all, to collect my primary research for the Vegetarian questionnaire. I also
asked people around college, friends and tutors to take the questionnaire so that I could get a valid
number to collect my data with. To help spread the awareness of the questionnaire, I used my most
used social networking sites, Facebook and Twitter to help get a wider variety of responses.
 Survey Monkey allowed me and my partner – Aby, to create a quick and easy questionnaire that allowed
us to ask all the questions we wanted, to help us create our recipe cards and help us find a suitable
target audience. Survey Monkey also allows us to analyse the data, including the ratio of females to
males who have taken the questionnaire and to also see individual responses.

3.  The questionnaire consisted of 10
questions, the questions asked were to
meat eaters as well as vegetarians. The
questions we asked were not of a
personal response but a general
response which helps gather more
interest to a specific culture of food or
supermarket that has the foods for our
target audience.

4. Gender
Female
Male
This part of the data tells me how many females and males have taken the online questionnaire via
Survey Monkey. I have used a pie chart to show this because I think that a pie chart shows the
proportion better and here shows that predominantly males took the questionnaire, making it easier
to look at a possible target audience. There were more males that took the survey which unbalances
the ratio , but which can also say that more male vegetarians took the survey(?). Two people skipped
the gender question, however there are 30 responses in total.

5. Are You A Vegetarian?
Yes
No
I have opted to use the pie chart again for the same reasons. This part of the questionnaire asks whether
the person is a vegetarian or not. From sharing this questionnaire with friends over the internet and in
person, the result came back that mostly non vegetarians took the survey. This will be hard to make the
recipe cards as we are not appealing to a wide vegetarian audience. There is a large proportion of meat
eaters who took the survey, this will help in making the recipe cards as it gives us an idea of what to
avoid, and also what vegetarians dislike in their diet.

6. The third question of the survey asked why people were a vegetarian or why
they were not.
The majority of the results we got back surrounded around meat, with the
popular; bacon, steak and pork being the reason for not being vegetarians.
Another response was interesting, which said that the vegetarian diet made
them ill and therefore, it was the better option to switch back to eating
meat.
There was a few vegetarian responses too, being raised as a vegetarian and
that the harm of animals was cruel. One vegetarian also said that it was
against their morals to eat meat, but didn’t expand on the answer.

7. Personal
Ethical
We counted up the number of responses and split them into two categories – personal reasons and ethical
reasons. As you can see from the pie chart, the majority of the responses were personal, personal reasons
for not/being a vegetarian. The ethical response was counted on eating meat is morally wrong, and being
reversed to that humans were designed to be omnivores. Most of the personal responses were the
same, focused on steak, chicken and bacon as the reason why people were not vegetarian.

8. Vegetarian Dishes
None
Pasta based
Spinach
Other
From this pie chart we can see that a lot of vegetarian recipes fall under the category of other.
This implies that the people who have taken the survey – vegetarian or not vegetarian, like a
wide variety of dishes, this is helpful as we can incorporate lots of different recipes into the
recipe cards. 12 people said that they preferred other vegetarian options, compared to the 16
who had a preference of no vegetarian dishes, pasta based dishes and spinach based dishes.

9. In this question, we gave people different options of cultures to choose from, this will then help us decide
which culture theme to use for the recipe cards, depending on which was the most popular.
Italian
American
Chinese
German
Indian
British
Huingarian
Japanese
Other
There is a lot of information to be withdrawn from this pie chart. The most popular culture for
food, has been Italian, 18 people chose this. British, Chinese and American were also favourites.
This pie chart has been decisive and has shown that the theme of Italian should be used
throughout the spin of the recipe cards. Italian has a lot of dishes to experiment with and can
use Quorn as meat substitutes. Italy also holds the biggest population of vegetarians in the
European Union, so this is a big market to appeal to. America also has a big popularity of
vegetarians - 63 % so I can choose between Italian or American as a set theme for the recipe
cards.

10. Quorn based
Most Veg recipes with
vegetables
Other
Unsure
The large proportion of this pie chart is ‘other’, this gives me room to look at different
vegetarian dishes that people do not like. Most of the other choices included tofu and
mushroom based products. This is a good response because then it allows me to narrow
certain products down i.e. using Quorn and most vegetable based products.

11. Curry
Pasta
Steak
Other
Other is still the most predominant category, allowing more options and more experiments with
other dishes. The majority of the answers came from the non vegetarians, including curry, steak
and pasta based dishes – lasagne. There is a non balanced response to this question, as rice
dishes and pizza were in the main section of other.

12. 0
2
4
6
8
10
12
14
16
18
20
No Yes On Occasion
Series1
This bar chart shows that people who took the survey do not think that meat eaters
agitate them, however there is a slight increase in the answer yes, although not
necessarily all vegetarians (by looking at individual responses) have answered yes to
the question (9).

13. Tesco
Asda
Morrisons
Saisnbury
Other
This pie chart shows the proportion of where people go to do their weekly grocery shopping.
Most responses pointed to Tesco, mostly convenience stores as they were closer to people.
Surprisingly, Sainsbury’s doesn’t have the majority of the public, because after
research, Sainsbury’s offer more vegetarian products than other supermarkets, Jamie Oliver
(chef) worked with Sainsbury’s to create their vegetarian range. The other category is also
quite large, with people generalising supermarkets and suggesting a butchers to where they
would acquire their meat from. Breaking down the data individually; 8 people chose Tesco, 5
people chose Asda, 6 people chose Morrisons, 5 chose Sainsbury’s and 6 people fell into the
other category.

14. As previously stated in my other
slides, we asked friends and
people from social media sites to
participate in our survey, hence
the 30 responses. I think our
information was very useful
because we now know which
direction to point our recipe
cards in, concentrating on theme
and the audience, although it is
not necessary to create our
recipe cards at the predominant
male audience that took our
survey.
I think that we would have got an
even better result in the survey
by using the answers we got
from people who we asked in
person as then it gives more of a
widespread. The majority of the
people that took our survey used
a lot of meat references and
didn’t expand on their
answers, this made it hard to
incorporate preference ideas into
the recipe cards.
I think that Survey Monkey has been very
useful in collecting my results because we
can analyse the data by individual answers
or collectively. I think this has helped when
categorising answers to create the graphs
when explaining the results.