2. I used Survey Monkey first of all, to
collect my primary research for the
Vegetarian questionnaire. I also
asked people around college, friends
and tutors to take the questionnaire
so that I could get a valid number to
collect my data with. To help spread
the awareness of the questionnaire, I
used my most used social networking
sites, Facebook and Twitter to help
get a wider variety of responses.
Survey Monkey allowed me and my
partner – Aby, to create a quick and
easy questionnaire that allowed us to
ask all the questions we wanted to
help us create our recipe card and
help us find a suitable target
audience. Survey Monkey also allows
us to analyse the data, including the
ratio of females to males who have
taken the questionnaire and to also
see individual responses.
3. The questionnaire consisted of 10
questions, the questions asked
about meat eaters as well as
vegetarians. The questions we
asked were not of a personal
response but a general response
which helps gather more interest
to a specific culture of food or
supermarket that has the foods
for our target audience.
This part of the data tells me how many females and males have taken the online
questionnaire via Survey Monkey. I have used a pie chart to show this because I
think that a pie chart shows the proportion better and here shows that
predominantly males took the questionnaire, making it easier to look at a
possible target audience. There were more males that took the survey which
unbalances the ratio , but which can also say that more male vegetarians took the
survey(?). Two people skipped the gender question, however there are 30
5. Are You A Vegetarian?
I have opted to use the pie chart again for the same reasons. This part of the
questionnaire asks whether the person is a vegetarian or not. From sharing this
questionnaire with friends over the internet and in person, the result came back that
mostly non vegetarians took the survey. This will be hard to make the recipe cards as
we are not appealing to a wide vegetarian audience. There is a large proportion of
meat eaters who took the survey, this will help in making the recipe cards as it gives
us an idea of what to avoid, and also what vegetarians dislike in their diet.
6. The third question of the survey asked why people were a
vegetarian or why they were not.
The majority of the results we got back surrounded around
meat, with the popular; bacon, steak and pork being the
reason for turning people against being vegetarians. Another
response was interesting, which said that the vegetarian diet
made them ill and therefore, it was the better option to
switch back to eating meat.
There was a few vegetarian responses too, being raised as a
vegetarian and that the harm of animals was cruel. One
vegetarian also said that it was against their morals to eat
meat, but didn’t expand on the answer.
We counted up the number of responses and split them into two categories –
personal reasons and ethical reasons. As you can see from the pie chart, the majority
of the responses were personal, personal reasons for not/being a vegetarian. The
ethical response was counted on eating meat is morally wrong, and being reversed to
that humans were designed to be omnivores. Most of the personal responses were
the same, focused on steak, chicken and bacon as the reason why people were not
8. Vegetarian Dishes
From this pie chart we can see that a lot of vegetarian recipes fall under the
category of other. This implies that the people who have taken the survey –
vegetarian or not vegetarian, like a wide variety of dishes, this is helpful as
we can incorporate lots of different recipes into the recipe cards. 12 people
said that they preferred other vegetarian options, compared to the 16 who
had a preference of no vegetarian dishes, pasta based dishes and spinach
9. In this question, we gave people different options of cultures to choose from, this will
then help us decide which culture theme to use for the recipe cards, depending on
which was the most popular.
There is a lot of information to be withdrawn from this pie chart. The most popular culture for
food, has been Italian, 18 people chose this. British, Chinese and American were also favourites.
This pie chart has been decisive and has shown that the theme of Italian should be used throughout
the spin of the recipe cards. Italian has a lot of dishes to experiment with and can use Quorn as
meat substitutes. Italy also holds the biggest population of vegetarians in the European Union, so
this is a big market to appeal to. America also has a big popularity of vegetarian of 63 % so I can
choose between Italian or American as a set theme for the recipe cards.
10. Quorn based
Most Veg recipes with
The large proportion of this pie chart is ‘other’, this gives me room to look at
different vegetarian dishes that people do not like. Most of the other choices
included tofu and mushroom based products. This is a good response because then
it allows me to narrow certain products down i.e. using Quorn and most vegetable
Other is still the most predominant category, allowing more options and
more experiments with other dishes. The majority of the answers came from
the non vegetarians, including curry, steak and pasta based dishes – lasagne.
There is a non balanced response to this question, as rice dishes and pizza
were in the main section of other.
No Yes On Occasion
This bar chart shows that people who took the survey do not think
that meat eaters agitate them, however there is a slight increase in
the answer yes, although not necessarily all vegetarians (by looking
at individual responses) have answered yes to the question (9).
This pie chart shows the proportion of where people go to do their weekly
grocery shopping. Most responses pointed to Tesco, mostly convenience
stores as they were closer to people. Surprisingly, Sainsbury’s doesn’t have
the majority of the public, because after research, Sainsbury’s offer more
vegetarian products than other supermarkets, Jamie Oliver (chef) worked
with Sainsbury’s to create their vegetarian range. The other category is
also quite large, with people generalising supermarkets and suggesting a
butchers to where they would acquire their meat from. Breaking down the
data individually; 8 people chose Tesco, 5 people chose Asda, 6 people
chose Morrisons, 5 chose Sainsbury’s and 6 people fell into the other