Notgoingtouni.co.uk (Media Pack 2013 - 2014)

Not Going to Uni
Search and apply for apprenticeships, gap years, distance learning & jobs

Traineeships

Apprenticeshi
ps

College
Courses

Distance
Learning

Jobs

Employment &
Training

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Media Pack 2013/2014

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ABOUT US

Key Stats

Who We Are
Not Going to Uni was
established in 2008 to help
young people make informed
decisions about their future by
showing the opportunities that
exist outside of the traditional
university route such as
apprenticeships, foundation
degrees, diplomas, NVQ’s, gap
years, volunteering, distance
learning and jobs.

We provide a platform for
young people to engage with
employers, training providers
and industry bodies, showing
that you can have a successful
career without university!

To find out more call us on 0208 787 7047
or email info@notgoingtouni.co.uk

Our survey of
nearly 2,000
young people
found that 61%
had not
been told about
alternative
routes to
University

1 million+ learner interactions
70,000+ applications delivered in a year (2012-2013)
Up to 100,000 visitors a month
100,000+ subscribers to monthly email broadcasts
60+ career events attended last year, seeing 250,000 learners
nationally
30,000+ growing social media reach on Facebook, Twitter,
Google+ and Pinterest

Awards & Accolades
Telling young people about amazing opportunities is its own reward
but it’s nice that we’ve won a number of great awards!
• Member of AELP
(Association of
Employment and
Learning Providers)
• Best Young Persons’
Website at the Hants
Web Awards

• Top 20 Tweeters Job
Seekers Should Follow
by Jobsite
• Finalist in the ICG
(Institute of Career
Guidance) learning
awards 2011

Proud to work with:

• Shortlisted in The Smarta
100 a celebration of the
most resourceful, original,
exciting and disruptive
small businesses in the UK
• Finalist in the Thames
Gateway Business Awards


ABOUT US

Proud To Work With...





ABOUT US

NGtU is regularly featured on TV, Radio and in the national
and regional press. Here’s just a snapshot...
TV
BBC Breakfast , C4 News, C5 News, ITV News, Sky News,
Newsnight, CNBC, RTV

Radio
LBC, BBC Radio 1-5, Capital radio, Heart, Kiss and numerous
BBC regional stations

Print
Telegraph, Times, Mirror, Independent, Sun, Guardian,
Metro, Evening Standard and over 300 regional newspapers

Online
Huffington Post, Times Education Supplement, Recruiter
Magazine, Wales Online, Guardian Online, Mail Online
CLICK HERE TO SEE MORE ON OUR PINTEREST PAGE


Proud to work with:



REACHING OUT

Getting Applications
Branded company profile with
unlimited listings £300 per month

Not Going to Uni
has provided
great candidates
to aid our
expansion
and they have
been a pleasure
to deal with. I
would thoroughly
recommend
them.
Ian Dobrin Group
Recruitment
Director Barnard
Marcus

Upload your listings in minutes, run reports on your
campaign performance – all from your dedicated dashboard.
All listings are branded and include key information such as:
start and end date, locations, qualifications required,
description, sector and company profile.

Application process can be by:
• URL to direct candidates to your application landing page
• Profiles emailed to your inbox

Key pages:
You can also increase the visibility and reach of your listing
by featuring them on key pages:
Home Page + £350 per month (Maximum Visibility)
Search Results Page + £250 per month
Sector / Location Search + £150 per month
CLICK HERE TO SEE LIVE LISITNGS


Proud to work with:



BUILDING YOUR BRAND

Be Inspired: Case Studies

NGtU Blog

NEW

Our “Be Inspired“ section features 100s of video and text
case studies enabling our student audience to gain a great
understanding of the opportunities and career sectors
available.
£100 per month – Unlimited case studies

An excellent way to share your knowledge about your
industry and be seen as an authority within your sector.
£100 per month – Unlimited posts

Promote Your Events
Be it an open day or a career evening, you can use our NGtU
channel to promote all your key events.
£100 per month – Unlimited posts
You can also feature an individual case study on our be
inspired page so that it stays right at the top!
£150 per month – One case study


Proud to work with:

Careersinracing fully
support the initiatives
and opportunities
provided by Not Going
to Uni and have taken
great pleasure in
watching it’s expansion
over the past few years,
whilst simultaneously
expanding its
relationship with the
horseracing
industry and helping us
attract great candidates.
Michelle Douglas,
Industry Recruitment
Associate,
British Horseracing
Authority



BUILDING YOUR BRAND

Banner Advertisement

Popular Provider

NEW

1

Not Going to Uni has
consistently provided good
quality candidates and
works hard on our behalf
reaching out to young
people and promoting
a range of our
opportunities.

YOUR
LOGO
HERE

2

Be seen as a brand of choice amongst our audience.
A great way to build reputation and gain extra visibility. This
brand new inventory allows you to feature your logo as a
popular provider across key areas of the site.
Banner advertising is available in both leader board and
MPU and generates thousands of views every month. These
banners are highly visible and have great presence across
the website.

Home Page
£50 per 1000
impressions

Search Result Page
£30 per 1000
impressions

Elizabeth McVeigh, Senior
Marketing Executive,
Kaplan Vocational Training

Sector Search Result
£20 per 1000
impressions

£15 per 1000 impressions

1. Leader Board

2. MPU banner

728px wide x 90px high

300px wide x 250px high


Did you know?
We delivered nearly 8

million banner impressions last year!

Proud to work with:



ABOUT US

Monthly Email
Newsletter

Targeted Email
Campaign

Our monthly Not Going to Uni
e-newsletter goes straight to the inbox of
our registered subscriber database made
up of students, career advisors and
teaching professionals across the UK.

Let us create bespoke email
campaigns, allowing you to target
our audience by:

£1,500 per inclusion

• Age • Gender • Location
£250 set-up
and £100 per 1000 recipients

Social Media
Support

We are a very social company and we love
promoting your key messages throughout
all our social platforms

Not Going to Uni have
made working with
them very easy.
They have taken the
time to listen and
understand us and
have matched our
expectations, helping
us to target a key
audience through their
professional and
trusted team.
Dr Benjamin Culling,
Strategic Marketing,
RDI

Facebook £10 per post
Twitter £5 per post
Google+ £8 per post

Did you know?
We regularly generate above
our email campaigns.


23% open rate and 11%+ CTR for

Proud to work with:



ABOUT US

Background Takeover

Homepage Slider Box

1
2

A big thank you to
Not Going to Uni
team for helping me
find
a
great
apprenticeship.

I can’t wait to start!
Josh Fuller,
Engineering
Apprentice,
Manchester

This high impact real estate sits on the homepage and
showcases your key messages with both graphics and text
and directs our visitors to your target url.
If you want to create real impact, enhance awareness of your
offering and drive traffic then our background takeovers are a
sure-fire way to reach our visitors and re-enforce your brand.

£150 per week

£1,500 per week

Did you know?
Our Background Takeover’s have generated up to


Proud to work with:

10,000 click throughs per week.



ABOUT US

NGtU Digital Magazines
The Not Going to Uni digital guides are a
valuable resource for students, parents and
careers advisors as they are packed full of
advice, helpful insights and case studies. These
guides generate a wealth of press interest and
are an ideal medium to convey your key
messages and success stories.

Full Page Advert £2,000
Half Page Advert £1,200

Full page
210mm wide x 297mm high

Half page landscape

Half page portrait

Full page type area




Full page with bleed

Did you know?
Over the years, forewords for our magazines have been written by the likes of

Peter Jones, Sir Alex Ferguson, Levi Roots & Linford Christie


Proud to work with:



ABOUT US

Literature Distribution

NGAGE App
• Smart App to collect live student data at
careers events
• Engage with students using media they like
and understand
• Replace traditional paper-based forms
• State of the art technology – HTML5 works
both online and offline
MORE

The Not Going to Uni team distribute your literature at UK
wide careers events and talks meeting both the student and
advisor community. We get your organisation great
coverage, raise your profile and give you true grassroots
representation!

• Secondary Schools
• HE Colleges
• FE Colleges
• Specialist careers events
• Trade conferences and exhibitions
£1,500 per year


• App can be fully branded and customised
with your look and feel
Custom Setup £495
Your branding and choice of questions
Usage licence
Provides access to use the App for a fixed
period of time, on an unlimited number of
devices.
4 weeks £200

A great site which is of real benefit to
young people and providers alike! The
team really do care.
Apprenticeships 4 England, Lindsay McCurdy

52 weeks £1,500

Did you know? Last year we saw over 250,000 students face to face.
Proud to work with:



ABOUT US

Intermediate

Higher

Branded company profile
+ Unlimited branded listings
+ Unlimited case studies in our Be Inspired section
+ Blog and Events

+ Blog and Events
+ Social media support (10 Facebook + 40 Twitter + 12 Google plus per month)
+ 1 x Featured listing on NGtU Home page (4 months)
+ 1 x Featured listing in Search results page (4months)
+ 1 x Featured listing in a Sector (12 months)
+ 80K credit for targeted email campaign
+ 120K Banner impressions over 12 months
+ Popular provider on Home page - 60k Impression
+ Background Takeover (1 week)
+ Literature distribution at events

£350 pcm for 12 months - £4,200 for the year
Annual Saving - over £2,000

Advanced
+ Blog and Events
+ Social media support (8 Facebook + 20 Twitter + 8 Google plus per month)
+ 1 x Featured listing on NGtU Home page (4 months)
+ 1 x Featured listing in Search results page (4months)
+ 1 x Featured listing in a Sector (12 months)
+ 50K credit for targeted email campaign

£990 pcm for 12 months - £11,880 for the year



£1,280 pcm for 12 months - £15,360 for the year
Our apprenticeship programmes have grown rapidly and the team at Not
Going to Uni have been key in driving high calibre candidates in our direction,
they have been helpful and flexible and have ensured our targets have been
met. A number of new clients have also discovered us through our work with
Not Going to Uni. Nigel Sweeney, Director Fusion People Training

Proud to work with:

Notgoingtouni.co.uk (Media Pack 2013 - 2014)

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