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                             2005                 2006                   2007                  2008               2009



                    Fixed Telephony                      Mobile Services                      Data & Internet
                             iDate “Mobile 2009 - Mobile Markets & Trends, Facts & Figures” http://www.idate.fr
over 4 billion active mobile subscriptions
                                     Jan 2009
North America

                                                                    Europe

                                                                    Asia-
                                                                    Asia-Pacific

                                                                    Latin America

                                                                    Africa & Middle
                                                                    East

iDate “Mobile 2009 - Mobile Markets & Trends, Facts & Figures” http://www.idate.fr
In 59 countries
mobile penetration
has exceeded 100%
mobile manufacturers market share




Nokia   Samsung     Sony Ericsson        Motorola         LG       Apple   Others

            IDC Worldwide Quarterly Mobile Phone Tracker Q4 2008
The key to
     entering the
mobile ecosystem
        is “Why?”
mobile phone companies
australian mobile customers
australian mobile customers
micro mobile ecosystems
smartphone implementation factors
Entering The Mobile  Ecosystem - Shane Williamson
Entering The Mobile  Ecosystem - Shane Williamson

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Entering The Mobile Ecosystem - Shane Williamson