A very brief look at some of the changes happening in social media gaming over the next few years, including Facebook developments, new players in the market and cultural changes

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The future of
social network
gaming

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What is Social
network Gaming?
“The activity or practice of playing an online game
on a social media platform.”

9. Top games july 2012
#1 Texas holdem poker 33,200,000
#2 Cityville 28,600,000
#3 Bubble safari 28,100,000
#4 farmville 21,900,000
#5 Bubble witch saga 19,800,000

10. How big is social network gaming?
Over 300m active players a month
$6bn spent on virtual goods in 2011
Social gaming industry to be worth
$10-15bn by 2015

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Who are social
gamers?

12. More than 50% are over 40
average social gamer is a woman
aged 43

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76% continue
to use a
desktop for
social gaming

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Key players in
the market

15. developers
launched in 2007, floated last year,
currently worth $9bn, 6 out of the
top 10 games on FB, 246 million monthly
active users
bought for $400m by EA in 2009,
41.2 million monthly active users
bought by Disney for $763m in 2010,
40 million monthly active users

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83% of
social gamers
use Facebook
to play
games

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How do brands
use these
currently?

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What does the
future hold?

19. Short-term
Facebook will
still be the #1
place to play
social games

20. Short-term
Sim city social will go
toe-to-toe with CityVille

21. Short-term
Social games will become
more like traditional video
games (and vice versa)

22. Short-term
Increased competition/
consolidation in the market

23. Long-term
THE RISE OF ALTERNATIVE PLATFORMS
(Zynga / google+)

24. Long-term
Mobile
becomes the
dominant
device

25. Long-term
New and updated
monetization models

26. Long-term
The rise and implications
of social gambling

27. Long-term
Rise of social gaming in
developing markets

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What do these
developments
mean for us and
our clients?

29. Increased competition for
eyeballs

30. New networks to reach our
audiences

31. More flexible partnership +
integration opportunities

32. Increased mobile
opportunities

33. New markets