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Banff Western Connection Conference Stephen Jagger and Shane Gibson Sociable!

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Shane Gibson
Shane Gibson

http://sociablebook.com This is Shane Gibson and Stephen Jagger's Sociable presentation on social media for Real Estate. They talk about how Realtors can use social media to profit.

TechnologyBusiness
1 of 35
How Social Media and Social Networking are Turning Sales and Marketing Upside-down @sjagger @shanegibson
“I think that’s going to break.”
“The Customer Owns Your Brand”
We Still Use Old Media
600 million
90 Million
100 million updates/day
1Billion Views/Day
“If you think you are a leader and no one is following you... You’re actually just going for a walk”
The Reverse Drip
Don’t outsource your personal brand
Social Media Belongs to Everyone
George Moen – CEO, Blenz Coffee
Rules of Engagement #1 Stop pitching and start connecting #2 Doers win in the game of social media #3 It’s not about you #4 Be fearless in your contribution to community #5 Don’t be a social spammer, engage #6 Be authentic #7 Be consistent
Listening Social media is more about listening and dialogue than it is about broadcasting.
Listening Tools http://Search.twitter.com http://Backtweets.com http://Google.com/alerts http://Blogsearch.google.com http://www.twazzup.com/
Twitter search
Backtweets
Twazzup
Hootsuite.com
Use Multiple Channels Engagementdb.com
Getting Real
Launch Plan Identify Your Goal Identify Your Target Audience Pick the Right Platforms Map out Social Etiquette and Policy Implement Listening and Engagement Strategy Know Your Market Intimately Create Content Mixing Marketing and Community Get Sociable!
Resources StephenJagger.com Closingbigger.net @ShaneGibson @SJagger

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Banff Western Connection Conference Stephen Jagger and Shane Gibson Sociable!

Editor's Notes

  1. Start is Shane. Mentions social media experts.Steve: We’re amateurs all learning
  2. Shane talks about Krisitan
  3. Shane: HummerUbertor: Competitor Spam story
  4. Canpages Business is changing
  5. Shane share’s his favorite quote
  6. Steve covers Disengaged. Introduces thought leaders.
  7. Steve Introduces the Reverse Drip
  8. Steve talks about Realtors – Shane talks outsourcing networking
  9. Steve talks about the CEO. Shane talks Army and social media policy.
  10. Shane talks about George – Power Bar story.
  11. Shane is odd.
  12. Shane id odd