Competency Mapping

1. 1
IDEAL PRODUCT MANAGER?

2. EVOLVE
RESEARCH
STRATEGY
LAUNCH
PROMOTE
DESIGN
THE PRODUCT MANAGEMENT
VALUE CHAIN
BUILD

3. MARKET
ANALYSIS
PRODUCT
ANALYSIS
MARKET
ASSESMENT
PRODUCT
VISION
PRODUCT
ROADMAP
PRODUCT
DESIGN &
NEEDS
DEVELOP
PRODUCT PRODUCT
ROLLOUT
MARKET
DRIVEN
PRODUCT
GO TO
MARKET
STRATEGY
PRODUCT
EVAGELISM INCREASE MARKET
REVENUE & SHARE
ROLES

4. FUNCTIONAL COMPETENCIES
ORGANISATIONAL COMPETENCIES
Competencies and
profiles selected
accordingly to attain
objectives
SKILL AREAS
FOUNDATIONAL COMPETENCIES

5. 5
FOUNDATION
COMPETENCI
ES

6. 6
INDUSTRY SPECIFIC
MANAGEMENT
PRODUCT
DEVELOPMENT
MARKET RESEARCH
BUSINESS STRATEGY
AGILE METHODOLOGIES
MARKETING
STRATEGIC PLANNING
BUSINESS DEVELOPMENT
PRODUCT MANAGEMENT
TEAM MANAGEMENT

7. PM ESSENTIALS (T SHAPE)
TIME MANAGEMENT CONTINOUS LEARNING PLANNINGFOCUS/ DISCIPLINE FACILITATION BUSINESS DEVELOPMENT
CONVERSION RATE
OPTIMISATION
CUSTOMER
RELATIONSHIP
MANAGEMENT
CORPORATE
CULTURE
STAKEHOLDER
MANAGEMENT
HRM GROWTH PROCESS
MVP
DESIGN
BUSINESS
THEORY
LEAN
DELIVERY
BUSINESS
LIFECYCLE
PRODUCT/
MARKETFIT
PRODUCT
METRICS
UI/UX
DESIGN
USER
RESEARCH
STRATEGICVISION
BUSINESSSTRATEGY
PRODUCT
OWNERSHIP
PRODUCT
MARKETING
RESEARCH
HYPOTHESIS
TESTING
BACKLOGPRIORITISATION
(ICESCORE)
FUNNEL
MARKETING
A/BTESTING
TEAM
LEADERSHIP
Width of Knowledge
DepthofKnowledge
VS

8. What do I want to achieve with this product?
What will your product look like when you will be sitting there in 20 years?
Reason to Live- For your Product ?
S T R AT E G I C V I S I O N :
8
CORPORATE
COMPETENCIES
Path of action to transform Vision into Reality
Create Value and monetize
B U S I N E S S S T R AT E G Y:
The process of finding big markets with enough consumer demand
and tracking down unmet demands on that market.
P R O D U C T M A R K E T F I T:
Efficiently lead a product through every stage of it’s life are
necessary
B U S I N E S S L I F E C YC L E :
Testing “the realistic assumptions” against practice is what will
prove whether they can bring benefit to anyone (Internal, 3rd Party)
H Y P OT H E S I S T E S T I N G :
Two principles — remove things that add no value and try to ship
and improve in short cycles.
L E A N / C O N T I N O U S D E L I V E R Y :

9. Vital Tool for generating insights – (SaaS)
A N A LY S I S & P R O D U C T M E T R I C S :
9
CORPORATE
COMPETENCIES
PM has to do research and study, because value creation is
impossible without having full information on the environment.
R E S E A R C H :
Creating products is creating Value
Need Testing - Analyze WEB Traffic Data
U S E R R E S E A R C H (C U S TO M E R D E V E LO P M E N T ) :
Should be able to make use of methodologies (SCRUM and others)
and technologies of managing product work what’s the most
important thing to do at the moment?
P R O D U C T O W N E R S H I P :
Designing experiences and interfaces that allow for seamless
interaction with the product is an art
U I / U X D E S I G N :
Designing experiences and interfaces that allow for seamless
interaction with the product is an art
P R O D U C T M A R K E T I N G :
A/B testing in product allows to test product hypotheses and
compare the impact of different product features. The same
methods when used with funnels allows (like in marketing) to test
different parts of a funnel. Both of these use scenarios help
bringing the product closer to perfection.
A / B T E S T I N G :

10. KNOWLEDGE
PRODUCT MANAGEMENT
EXPERIENCE & SKILLS
OTHER KEY SKILLS
4 MAJOR
LENSES TO
MAP
10
EVALUATING SKILL SETS- 4 PARAMETERS
COMMERCIAL ACUMEN
Very strong knowledge of
Product capabilities and
underlying technology
Product Portfolios
Focuses on Business case
development, Pricing and
numerical Analysis
Depth of Experiences and
appropriate styles of
Product Management as a
function
General skills used across generic
business (Ecommerce in our Case)
and professional interactions are
differentiators between good and
great PM

11. KNOWLEDGE RATING
Target Market
What is our TG? How do we tap them?
Suggest new methods to target them.
Market Needs
What are the prevailing trends as per your User Research and
Testing?
How would you redesign our product?
Product Knowledge
What do you like, dislike in our product?
How do you think we came up with the Price for ______ product?
How would you describe our product to someone?
Technical Knowledge
What metrics do you think are essential ?
How would you prioritize features ?
What is the key to good User Interface?
Competitive Knowledge
What do you think our competitor did better?
What do you think are essential implementations for our product,
to remain Competitive?
Preparing a Questionnaire Model based on the 4 Parameters and sub parameters and rating them based
on weights that can be assigned to ach Parameter based on its importance to the Job Role and
accordingly rating, as per their knowledge, potential and experiences
OTHER KEY SKILLS RATING
Collaborative Working
What kind of people do you have hard time working with ?
Is consensus always a good thing ?
Negotiation
Tell us about the time when your Negotiation skills played
an essential role ?
Prioritisation
Communication
What’s the best way to work with executives?
Tellme about a Time when you had to build and motivate
team?
Leadership
What’s the best way to work with executives?
What would you do to get a team to stick to a schedule?
What’s the difference between Leadership and
Management ?
RATING PARAMETRES

12. 12
COMMERCIAL ACUMEN RATING
Manage Product & Business
How do you manage a new product launch? What tactics
strategies and processes do you use ?
Building Business Cases
How do you know when a product is designed well?
What would you improve about our product ?
Pricing Skills
Do you think our product is appropriately Priced?
Product Marketing Skills
What inputs do you use to build your roadmap?
How often do you launch new releases?
Analytical Skills
Knowledge of R/ Python/SQL?
Usage of other Business Metrics?
Skills to map User Needs?
PM EXPERIENCE & SKILLS RATING
Methodology & Process
How would you manage a feature from conception to
launch?
Tell us about a successful product that you have
managed?
Market & Evidence Based
What aspects of Product Management do you find
most exciting ?
Driven by Self Opinion
Share a lesson learnt from your last product launch?
Senior Level Ability
How frequently do you meet with cross functional
Teams?
Organisation Skills
How do you motivate other people?
RATING PARAMETRES
Preparing a Questionnaire Model based on the 4 Parameters and sub parameters and rating them
based on weights that can be assigned to ach Parameter based on its importance to the Job Role
and accordingly rating, as per their knowledge, potential and experiences

13. BELOW 50
LEARN
EXECUTE
EXCEL
Competencies are
<50 %
When
Competencies are
between 50%-65%
When
Competencies are
between 66%-80%
Competencies are
between 81%-89%
PROPOGATE
Competencies btwn
90% above
PROFICIENCY
LEVEL
MEASURES DISCRIPTION
• Competency has been minimally demonstrated
• May have had limited opportunity to apply
Competency
• Basic understanding and job knowledge to handle task
• Requires guidance to be a performing asset
• Consistently demonstrated success in the competency
• Detailed knowledge , understanding and application
of competency
• Has Long term perspective
• Total Mastery- Can apply knowledge outside one’s scope
• Specialist in the job roles
• Recognized as Expert in the area
• Creates a new approach- Strategic Focus

14. 03
02
01
TASK PREFERENCES –COMPATIBLITY MATCH
Think back over the last 2 years or so, and tell us about a Project that you feel more
comfortable with, project you Enjoyed – where you really came out alive (Probe)
Project you did not enjoy, do not want to repeat (Probe)
Entrepreneurial Orientation
Emotional Mastery & Discipline
Product Service Knowledge – Acclimatise to our Product and services
ORGANISATIONAL COMPETENCIES
Business Innovation
Adaptability
Team Work
POST INTERVIEW
04
FUNCTION SPECIFIC COMPETENCY
BEI METHODOLGY
Candidate Assessment Summary – Rating for Strengths and Weaknesses