College of home science leaflet

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Dr. Shalini Pandey

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INTRODUCTION TO ADVERTISING AND MARKETING COMMUNICATION MARKETING COMMUNICATION Marketing communication (MarCom) is a fundamental and complex part of a company’s marketing efforts. Loosely defined, MarCom can be described as all the messages and media you deploy to communicate with the market. Marketing communication includes advertising, direct marketing, branding, packaging, your online presence, printed materials, PR activities, sales presentations, sponsorships, trade show appearances and more. Marketing communication has two objectives. One is to create and sustain demand and preference for the product. The other is to shorten the sales cycle.

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“Growth with Social Justice” has been the basic objective of the development planning in India since independence.In order to achieve these objectives,Government of India has launched several welfare schemes and programme for needy section of society. Different segment of population got benefitted by these welfare schemes, which have led to significant changes. Some of these changes are distinctly visible – especially in the economic sphere with the adoption of new technologies, diversified production, and sophisticated management. Changes have also taken place in the social sphere – with affirmative action for disadvantaged communities and with women enjoying by and large more freedoms than ever before. This seminar attempts to critically analyze the welfare efforts in India and how the changes occur over a period of time in these welfare programmes with special focus on poverty alleviation programme and women empowerment programmes.

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Organizations can be viewed as systems in which management creates the architecture for the system of production. Managers' role in organizational design is central but must be understood in the context of their overall responsibilities within the organization. Management operates through functions such as planning, organizing, staffing, leading/directing, controlling/monitoring, and reporting. These functions enable management to create strategies and compile resources to lead operations and monitor outputs. The concept of management has acquired special significance in the present competitive and complex market oriented world. Efficient and purposeful management is absolutely essential for the survival of any organization. Management concept is comprehensive and covers all aspects of business. In simple words, management means utilizing available resources in the best possible manner and also for achieving well defined objectives. It is a distinct and dynamic process involving use of different resources for achieving well defined objectives. The resources are: men, money, materials, machines, methods and markets. These are the six basic inputs in management process (six M's of management) and the output is in the form of achievement of objectives. It is the end result of inputs and is available through efficient management process. In the book entitled “Fifty Management Techniques” author Michael Ward had suggested different management techniques for managing strategy, operating, decision, marketing, pricing, finance, people and learning for successful accomplishment of goals and objective of the organization and this seminar is based on the same book. These techniques are not only useful for any profit oriented private organization but also beneficial for public sector organization like public extension system.

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Agriculture in developing countries must undergo a significant transformation in order to meet the related challenges of achieving food security and responding to climate change. Projections based on population growth and food consumption patterns indicate that agricultural production will need to increase by at least 70 percent to meet demands by 2050. Most estimates also indicate that climate change is likely to reduce agricultural productivity, production stability and incomes in some areas that already have high levels of food insecurity. Developing climate-smart agriculture is thus crucial to achieving future food security and climate change goals. This seminar describe an approach to deal with the above issue viz. Climate Smart Agriculture (CSA) and also examines some of the key technical, institutional, policy and financial responses required to achieve this transformation. Building on cases from the field, the seminar try to outlines a range of practices, approaches and tools aimed at increase the resilience and productivity of agricultural product systems, while also reducing and removing emissions. A part of the seminar elaborates institutional and policy options available to promote the transition to climate-smart agriculture at the smallholder level. Finally, the paper considers current gaps and makes innovative suggestion regarding the combined use of different sources, financing mechanism and delivery systems.

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Computer is an electronic device that is designed to work with Information. The term computer is derived from the Latin term ‘computare’, this means to calculate or programmable machine. Computer cannot do anything without a Program. It represents the decimal numbers through a string of binary digits. The Word 'Computer' usually refers to the Center Processor Unit plus Internal memory. Charles Babbage is called the "Grand Father" of the computer. The First mechanical computer designed by Charles Babbage was called Analytical Engine. It uses read-only memory in the form of punch cards. Computer is an advanced electronic device that takes raw data as input from the user and processes these data under the control of set of instructions (called program) and gives the result (output) and saves output for the future use. It can process both numerical and non-numerical (arithmetic and logical) calculations. A computer is an electronic machine, capable of performing basic operations like addition, subtraction, multiplication, division, etc. The computer is also capable of storing information, which can be used later. It can process millions of instructions in a few seconds and at the same time with high accuracy. Hence a computer can be defined as an automatic electronic machine for performing calculations or controlling operations that are expressible in numerical or logical terms. Computers are very accurate and save time by performing the assigned task very fast. They don’t get bored.

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• Earth, along with the other planets, is believed to have been born 4.5 billion years ago as a solidified cloud of dust and gases left over from the creation of the Sun. • For perhaps 500 million years, the interior of Earth stayed solid and relatively cool, perhaps 2,000°F. • The main ingredients were iron and silicates, with small amounts of other elements, some of them radioactive. • As millions of years passed, energy released by radioactive decay—mostly of uranium, thorium, and potassium—gradually heated Earth, melting some of its constituents. • The iron melted before the silicates, and, being heavier, sank toward the center. • This forced up the silicates that it found there. • After many years, the iron reached the center, almost 4,000 mi deep, and began to accumulate. No eyes were around at that time to view the turmoil that must have taken place on the face of Earth—gigantic heaves and bubblings on the surface, exploding volcanoes, and flowing lava covering everything in sight. • Finally, the iron in the center accumulated as the core. Around it, a thin but fairly stable crust of solid rock formed as Earth cooled. • Depressions in the crust were natural basins in which water, rising from the interior of the planet through volcanoes and fissures, collected to form the oceans. Slowly, Earth acquired its present appearance.

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In BC’s nearly-decade-old “new” curriculum, the curricular competencies describe the processes that students are expected to develop in areas of learning such as mathematics. They reflect the “Do” in the “Know-Do-Understand” model. Under the “Communicating” header falls the curricular competency “Explain and justify mathematical ideas and decisions.” Note that it contains two processes: “Explain mathematical ideas” and “Justify mathematical decisions.” I have broken it down into its separate parts in order to understand--or reveal--its meaning. The first part is commonplace in classrooms. By now, BC math teachers—and students—understand that “Explain mathematical ideas” means more than “Show your work.” Teachers consistently ask “What did you do?” and “How do you know?” This process is about retelling, not just of steps but of thinking. The second part happens less frequently. Think back to the last time that you observed a student make—a necessary precursor to justify—a mathematical decision. “Justify” is about defending. Like “explain,” it involves reasoning; unlike “explain,” it also involves opinion and debate. In order to reinterpret the curricular competency “Explain and justify mathematical ideas and decisions,” I will continue to take apart its constituent part “Justify mathematical decisions” and carefully examine the term “mathematical decisions.” What, exactly, is a “mathematical decision”? Below, I will categorize answers to this question. These categories, and the provided examples, may help to suggest new opportunities for students to justify.

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