Forrester research says that most people would buy an eReader if it is priced between $50 and $99. Forrester had earlier predicted that optimum pricing would be $199. Download this Willingness to Pay for eReaders PPT at http://india-reports.in/shop/powerpoint-slide-on-willingness-to-pay-for-ereaders/

1. Willingness to spend on an eBook Reader www.india-reports.in “At what price would you consider an electronic book device /ebook reader expensive but still purchase it?” Intend to buy in next six months* Interested to know moreƗ Frequent book readers with a household income of more than $75,000ƚ All US online adults *Selected 4 or 5 on a scale from1 (not at all likely) to 5 (very likely) ƗSelected 4 or 5 on a scale form 1 (not at all interested) to 5 (very interested) ƚBuy or borrow more than the average (2.7) number of books per month Source: North America Technographics® Media & Advertising Online Survey, Q2 20009 (US) vide Forrester Research, Inc.

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