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Tudou.com
Policy Primer



       Made by Mo Zhou
Tudou.com Policy Primer by Mo Zhou is licensed under a Creative
Commons Attribution-NonCommercial-ShareAlike 3.0 Unported
License.
Based on a work athttp://www.slideshare.net/shakiramomo/net-
503-tudou-policy-primer
Everyone can get access to Youtube




    (Shortcut image from Youtube Homepage)
Except those who are in Mainland China if
not using proxy(Helft,2009).
Then which website do they use?



                                           Tudou.com

                                           is one of

                                           their
                                           choice.




(Shortcut image from Tudou.com homepage)
Tudou promotes:




            (Image from Flikr.com uploaded by Aether Wu)


   “Everyone can be the director of the life”.
Here comes the question:




(Image from Flickr.com uploaded by Oberazzi)
Do the users have the grasp of
guildlines and rules             before
stepping into their directors’ life
at Tudou.com?
If NOT,…




                                                   USER
                                                 AGREEMENT

                                                   Check
                                                    It
                                                    Out
                                                     …
                                                   NOW!
(Shortcut Image from Tudou about Registration)
As a user, you can upload:
 Music
 Animation

 Text

 Images

 Audio & video

(Tudou.com’s Service,2010)
Morever

“ You bear the entire liability for the
  contents uploaded and
  disseminated by using Tudou’s
  service” (Tudou.com’s Service,
  2010).
Meanwhile,
          Authorise
YOU                          Tudou


• the right to use Your content

• the   right to send you commercial information
            (Tudou.com’s Service,2010)
If the following issues arise,


              Tudou bears


     No responsibility                 !



Backgroud image from Flickr uploaded by codyshuttleworth
Illegal/ unauthorized use of YOUR
       account and password



Contents uploaded cannot be
 acquired/browsed by others
If seeing unsuitable/offensive/unpleasant
                 content




         To what extent
  the content will be regared as
    offensive and unsuitable?




    Great Firewall of China
Great Firewall of China, a
filtering system to block
sensitive content of Internet
connections
In Mainland China (August,
2007).
“When an authoritarian regim
embraces and adjusts to the
inevitabe changes brought by digital
communication, the result if what I
call ‘networked authoritarianism’
”(MacKinnon, 2011).
The results after searching “Chen Guangcheng ”


  Tudou:
 No result




                  (Shortcut image from Tudou about search results of “Chen Guangcheng”)




Youtube:
A lot of .




             (Shortcut image from Youtube about search results of “Chen Guangcheng”)
It can be concluded that…
   The search results has reflected the policy
    of Internet regulation in Mainland China
    and proved that the website Tudou.com is
    also under the supervision of Great
    Firewall of China.
If the services are NOT
                available/appropriate
                outside Mainland China(User Agreement, 2010)
Example
   :

                                                                         This video
                                                                         cannot be
                                                                          streamed
                                                                           outside
                                                                          Mainland
                                                                         China, for
                                                                              the
                                                                          copyright
                                                                          reason”.




   (Shortcut Image from Tudou about search result of “Beijing Youths”)
What about



                             ?
                       ?




(Image from Flickr uploaded by MikeBlogs)
(Shortcut Image from Tudou about Copyright Policy)

       Users can adopt
Copyright Complaint Procedures
         to report Any
    copyright infringement
“All of the rights of any software used by Tudou.com to provide
network services shall belong to the copyright owner of such
software. Without permission of the copyright owner of such
software, you shall not reverse engineer, decompile or
disassemble such software or otherwise discover its origial codes”
(Copyright Policy,2012).
Any
Tudou                                                    work
  has              DELETE                              Involved
  the                                                 Copyright
solely                                              Infringement
 right
   to

                WITHOUT prior
                   notice
             (Copyright Policy,2010b).


         (Image from Flickr uploaded by Spojení )
(Image from Flickr uploaded by Micah Sittig)   (Imaged from Flickr uploaded by shelisrael1)

       After its merger with Youku.com in March
                 this year(About Us, 2012)
NOT ALL the videos can be viewed,
which is a big difference compared to the past.
When searching the movie Inception in Tudou’s database




         (Shortcut image from Tudou about search results about Inception)

       Tudou does NOT have the content of Inception.
        We advise you to go to Youku.com to watch it.
In addition


    Be aware of

 the circumstances

   that result in

Account Cancellation: .


                                      .


         (Original Image from Flickr uploaded byJohan Larsson)
• “Do NOT log on within consecutive 180 days”



• “Uploading content
   offensive/unsuitable/infringing copyright”


• “Using others’ name or unsuitable words
   to register” (User Agreement, 2010).
It is YOU who should
be responsible for all
the behaviours at
Tudou.com.
If do NOT agree with any statement above




    DO NOT USE TUDOU.COM!




(Original image from Flickr uploaded by 05com)
If you are happy with ALL the rules




START YOUR creative life at Tudou.com !




        (Original image from Flickr uploaded by Jem Yoshioka)
References:

About Us. (2012). Tudou. Retrieved from
 http://www.tudou.com/about_en/

Aether Wu. [Image]. Tudou Logo. Retrieved September 8, 2012, from
 http://www.flickr.com/photos/atlantic/3774418448/

August, O. (2007). The Great Firewall: China’s Misguided-and Futile-Attempt
 to Control What Happens Online. Wired, 15(11). Retrieved from
 http://www.wired.com/politics/security/magazine/15-11/ff_chinafirewall?currentPage=1

codyshuttleworth. [Image]. Piano. Retrieved September 8, 2012, from
  http://www.flickr.com/photos/codyshuttleworth/7953866712/

Copyright Policy of Tudou. (2012). Retrieved September 8, 2012, from
 http://copyright.tudou.com/cpfronten/frontagentuser/login

Copyright Policy of Tudou Shortcut. [Image]. Retrieved September 8, 2012, from
 http://copyright.tudou.com/cpfronten/frontagentuser/login

Helft, M. (2009). Youtube Blocked in China,Google Says.
 The New York Times,158(54628), pp.A5.
Jem Yoshioka. [Image]. Journey. Retrieved September 8, 2012, from
  http://www.flickr.com/photos/jemshed/7667315472/

Johan Larsson. [Image]. Not all roades lead to Rome. Retrieved September 8, 2012,
from
  http://www.flickr.com/photos/johanl/248045279/

MacKinnon, R. (2011). China’s “Networked Authoritatianism”.
 Journal of Democracy, 22(2), pp.32-46. doi: 10.1053/jod/2011/0033.

Micah Sittig. [Image]. Tudou party. Retrieved September 8, 2012, from
http://www.flickr.com/photos/msittig/2424714196/

MikeBlogs. [Image]. Copyright symbols. Retrieved September 8, 2012, from
 http://www.flickr.com/photos/mikeblogs/3020135605/

Oberazzi. [Image]. Question. Retrieved September 8, 2012, from
http://www.flickr.com/photos/oberazzi/318947345/in/photostream/

05com. [Image]. No. Retrieved September 8, 2012, from
  http://www.flickr.com/photos/o5com/4912022499/

Search Results Shortcut of Beijing Youths of Tudou. [Image]. Retrieved September 8,
2012, from http://www.tudou.com/albumplay/dftaqaTPT7Q.html
Search Results Shortcut of Chen Guangcheng of Tudou. [Image]. Retrieved September
8, 2012, from http://www.soku.com/t/nisearch/cHEN%20GUANGCHENG/

Search Results Shortcut of Chen Guangcheng of Youtube. [Image]. Retrieved
September 8, 2012, from
http://www.youtube.com/results?search_query=CHEN+GUANGCHENG&oq=CHEN+GUA


Search Results Shortcut of Movie Inception of Tudou. [Image]. Retrieved September 8,
2012, from http://www.tudou.com

shelisrael1. [Image]. Youku. Retrieved September 8, 2012, from
  http://www.flickr.com/photos/shelisrael/3041973760/

Spojeni. [Image]. Remembering Katrina. Retrieved September 8, 2012, from
 http://www.flickr.com/photos/nodaybuttoday/226397525/

Tudou.com’s Service. (March 2010). Retrieved from
 http://www.tudou.com/about/agreement_en.php

Tudou Homepage Shortcut. [Image]. Retrieved September 8, 2012, from
 http://www.tudou.com/

Tudou Registation Shortcut. [Image]. Retrieved September 8, 2012, from
User Agreement. (March 2010). Tudou. Retrieved from
 http://www.tudou.com/about/agreement_en.php

Youtube Homepage Shortcut. [Image]. Retrieved September 8, 2012, from
 http://www.youtube.com/

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Tudou Policy Primer

  • 1. Tudou.com Policy Primer Made by Mo Zhou
  • 2. Tudou.com Policy Primer by Mo Zhou is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License. Based on a work athttp://www.slideshare.net/shakiramomo/net- 503-tudou-policy-primer
  • 3. Everyone can get access to Youtube (Shortcut image from Youtube Homepage) Except those who are in Mainland China if not using proxy(Helft,2009).
  • 4. Then which website do they use? Tudou.com is one of their choice. (Shortcut image from Tudou.com homepage)
  • 5. Tudou promotes: (Image from Flikr.com uploaded by Aether Wu)  “Everyone can be the director of the life”.
  • 6. Here comes the question: (Image from Flickr.com uploaded by Oberazzi)
  • 7. Do the users have the grasp of guildlines and rules before stepping into their directors’ life at Tudou.com?
  • 8. If NOT,… USER AGREEMENT Check It Out … NOW! (Shortcut Image from Tudou about Registration)
  • 9. As a user, you can upload:  Music  Animation  Text  Images  Audio & video (Tudou.com’s Service,2010)
  • 10. Morever “ You bear the entire liability for the contents uploaded and disseminated by using Tudou’s service” (Tudou.com’s Service, 2010).
  • 11. Meanwhile, Authorise YOU Tudou • the right to use Your content • the right to send you commercial information (Tudou.com’s Service,2010)
  • 12. If the following issues arise, Tudou bears No responsibility ! Backgroud image from Flickr uploaded by codyshuttleworth
  • 13. Illegal/ unauthorized use of YOUR account and password Contents uploaded cannot be acquired/browsed by others
  • 14. If seeing unsuitable/offensive/unpleasant content To what extent the content will be regared as offensive and unsuitable? Great Firewall of China
  • 15. Great Firewall of China, a filtering system to block sensitive content of Internet connections In Mainland China (August, 2007).
  • 16. “When an authoritarian regim embraces and adjusts to the inevitabe changes brought by digital communication, the result if what I call ‘networked authoritarianism’ ”(MacKinnon, 2011).
  • 17. The results after searching “Chen Guangcheng ” Tudou: No result (Shortcut image from Tudou about search results of “Chen Guangcheng”) Youtube: A lot of . (Shortcut image from Youtube about search results of “Chen Guangcheng”)
  • 18. It can be concluded that…  The search results has reflected the policy of Internet regulation in Mainland China and proved that the website Tudou.com is also under the supervision of Great Firewall of China.
  • 19. If the services are NOT available/appropriate outside Mainland China(User Agreement, 2010) Example : This video cannot be streamed outside Mainland China, for the copyright reason”. (Shortcut Image from Tudou about search result of “Beijing Youths”)
  • 20. What about ? ? (Image from Flickr uploaded by MikeBlogs)
  • 21. (Shortcut Image from Tudou about Copyright Policy) Users can adopt Copyright Complaint Procedures to report Any copyright infringement
  • 22. “All of the rights of any software used by Tudou.com to provide network services shall belong to the copyright owner of such software. Without permission of the copyright owner of such software, you shall not reverse engineer, decompile or disassemble such software or otherwise discover its origial codes” (Copyright Policy,2012).
  • 23. Any Tudou work has DELETE Involved the Copyright solely Infringement right to WITHOUT prior notice (Copyright Policy,2010b). (Image from Flickr uploaded by Spojení )
  • 24. (Image from Flickr uploaded by Micah Sittig) (Imaged from Flickr uploaded by shelisrael1) After its merger with Youku.com in March this year(About Us, 2012)
  • 25. NOT ALL the videos can be viewed, which is a big difference compared to the past.
  • 26. When searching the movie Inception in Tudou’s database (Shortcut image from Tudou about search results about Inception) Tudou does NOT have the content of Inception. We advise you to go to Youku.com to watch it.
  • 27. In addition Be aware of the circumstances that result in Account Cancellation: . . (Original Image from Flickr uploaded byJohan Larsson)
  • 28. • “Do NOT log on within consecutive 180 days” • “Uploading content offensive/unsuitable/infringing copyright” • “Using others’ name or unsuitable words to register” (User Agreement, 2010).
  • 29. It is YOU who should be responsible for all the behaviours at Tudou.com.
  • 30. If do NOT agree with any statement above DO NOT USE TUDOU.COM! (Original image from Flickr uploaded by 05com)
  • 31. If you are happy with ALL the rules START YOUR creative life at Tudou.com ! (Original image from Flickr uploaded by Jem Yoshioka)
  • 32. References: About Us. (2012). Tudou. Retrieved from http://www.tudou.com/about_en/ Aether Wu. [Image]. Tudou Logo. Retrieved September 8, 2012, from http://www.flickr.com/photos/atlantic/3774418448/ August, O. (2007). The Great Firewall: China’s Misguided-and Futile-Attempt to Control What Happens Online. Wired, 15(11). Retrieved from http://www.wired.com/politics/security/magazine/15-11/ff_chinafirewall?currentPage=1 codyshuttleworth. [Image]. Piano. Retrieved September 8, 2012, from http://www.flickr.com/photos/codyshuttleworth/7953866712/ Copyright Policy of Tudou. (2012). Retrieved September 8, 2012, from http://copyright.tudou.com/cpfronten/frontagentuser/login Copyright Policy of Tudou Shortcut. [Image]. Retrieved September 8, 2012, from http://copyright.tudou.com/cpfronten/frontagentuser/login Helft, M. (2009). Youtube Blocked in China,Google Says. The New York Times,158(54628), pp.A5.
  • 33. Jem Yoshioka. [Image]. Journey. Retrieved September 8, 2012, from http://www.flickr.com/photos/jemshed/7667315472/ Johan Larsson. [Image]. Not all roades lead to Rome. Retrieved September 8, 2012, from http://www.flickr.com/photos/johanl/248045279/ MacKinnon, R. (2011). China’s “Networked Authoritatianism”. Journal of Democracy, 22(2), pp.32-46. doi: 10.1053/jod/2011/0033. Micah Sittig. [Image]. Tudou party. Retrieved September 8, 2012, from http://www.flickr.com/photos/msittig/2424714196/ MikeBlogs. [Image]. Copyright symbols. Retrieved September 8, 2012, from http://www.flickr.com/photos/mikeblogs/3020135605/ Oberazzi. [Image]. Question. Retrieved September 8, 2012, from http://www.flickr.com/photos/oberazzi/318947345/in/photostream/ 05com. [Image]. No. Retrieved September 8, 2012, from http://www.flickr.com/photos/o5com/4912022499/ Search Results Shortcut of Beijing Youths of Tudou. [Image]. Retrieved September 8, 2012, from http://www.tudou.com/albumplay/dftaqaTPT7Q.html
  • 34. Search Results Shortcut of Chen Guangcheng of Tudou. [Image]. Retrieved September 8, 2012, from http://www.soku.com/t/nisearch/cHEN%20GUANGCHENG/ Search Results Shortcut of Chen Guangcheng of Youtube. [Image]. Retrieved September 8, 2012, from http://www.youtube.com/results?search_query=CHEN+GUANGCHENG&oq=CHEN+GUA Search Results Shortcut of Movie Inception of Tudou. [Image]. Retrieved September 8, 2012, from http://www.tudou.com shelisrael1. [Image]. Youku. Retrieved September 8, 2012, from http://www.flickr.com/photos/shelisrael/3041973760/ Spojeni. [Image]. Remembering Katrina. Retrieved September 8, 2012, from http://www.flickr.com/photos/nodaybuttoday/226397525/ Tudou.com’s Service. (March 2010). Retrieved from http://www.tudou.com/about/agreement_en.php Tudou Homepage Shortcut. [Image]. Retrieved September 8, 2012, from http://www.tudou.com/ Tudou Registation Shortcut. [Image]. Retrieved September 8, 2012, from
  • 35. User Agreement. (March 2010). Tudou. Retrieved from http://www.tudou.com/about/agreement_en.php Youtube Homepage Shortcut. [Image]. Retrieved September 8, 2012, from http://www.youtube.com/