Gate Money

Merchandise

Advertising

Title

Licensing

Franchisee Rights

Gate revenues dependent on stadium capacity and purchasing power of city.

They vary between Rs500-Rs50000 premium seating. 20% of tickets will go to IPL

In India, it is yet to develop. This would be a litmus test for IPL’s success.

They vary depending on the success of the league.

India Shining: IPL is a total win-win for India.

The Best The World Has To Offer

Metros going Global: IPL teams are homogeneous yet heterogeneous.

Page 3 Is The Way To Be: IPL has just the right mix of Bollywood and Cricket.

Desperately seeking Entertainment: IPL is a great new hangout.

Media Maketh the Man: . IPL has provided the media with all the big bucks and glamour which makes for great coverage.