This is a presentation made as a part of our Corporate Social Responsibility project. We have analyzed the triple bottom line performance of AirTel on the basis of their sustainability reports of 2011-12 and 2012-13.

1. a happy, empowered
and sustainable life
for everyone

2. overview
• leading global telecommunications company
• #4 globally
• offers products and services both for the end
consumer as well as businesses, in India
2G 3G 4G IPTV broadband Digital mCommerce
TV

3. 1996 2001 2003 2004 2011 2012/13
launched
in Delhi
and HP
IPO
issued
India’s
largest
wireless
telecom
operator
launched
DTH & 3G
acquired
100% stake
in
Qualcomm
Source: Company Filings

4. cellular
services in 20
countries.
market leader
in India.
fixed
telephony and
broadband
internet (DSL
+ IPTV)
across 87
countries
pan India
operations.
coverage
across 639
districts
services to large
enterprises and
carriers
single point of
contact for all
telecom needs

5. It is our vision that by 2015,
Airtel will be the most loved
brand, enriching the lives of
millions across the world.
OUR VISION

6. values
Alive
Inclusive
Respectful

7. sustainability
• sustainability and corporate social
responsibility are fundamental to Airtel’s
business commitments and initiatives.
• believes in creating long term shared value
for its customers, employees, suppliers,
shareholders and the community.

8. stakeholder’s expectations
• IBM, Infosys
• faster Financial inclusion
• reduce fuel consumption
• continue the rural drive
toward social inclusion
Business
Partners
• Infratel, Indus
• enhance network
capability
• stimulate digital
inclusion
• adopt green
technologies
Network
Partners
• contribute to healthcare,
education, financial
services and agriculture.
• quantify long term social
development initiative.
Financial
Service
Providers

9. stakeholder’s expectations
• enable social and digital
inclusion via community
participation
• contribute toward
equality education
• energy and climate
change
NGOs
• stimulate employee
engagement
• digital inclusion
• assess impact on
communities
Employees &
Top Mgmt.
• increase focus on
financial inclusion
• compliance to radiation
norms and green
telecom
• take mobile education
and health to a new level
Regulatory
and Govt.
bodies

10. stakeholder’s expectations
• Increase network
coverage
• Improve customer
services
• Entertainment and
value added services
Customers

11. Triple
Bottom
Line
Performance
Social
Economical
Environmental

12. pyramid of responsibility
Ethical
Responsibility
Social Responsibility
Legal Responsibility
Economic Responsibility

14. how can a telecom company like
Airtel ensure that more and
more people get included in the
benefits of a sustainable and
enriched life ?

15. within the organisation
• open door policy
• office of ombudsman
• energy saving measures

16. India level
Bharti Foundation: towards delivering quality education
Quality
Education
ef
Learning level and
Holistic development
Engagement
with school
Teacher
motivation &
commitment
Quality
Education
Community engagement
& Parent Involvement
Joyful learning & Child
friendly infrastructure
Activity based Learning
including Community campaigns
Teacher selection &
Training
Assessment & Growth
Teaching learning
materials & Teachers’ Guide

17. making the world greener
community development

18. international level
Uganda
Nigeria

19. CSR: brand building
India
• as per new Companies Act, 2013, companies have to spend 2% of profits
or explain.
• if done well, CSR helps in building corporate reputation and trust.
• stakeholders expectation: leverage our existing network, reach,
accessibility and products towards social inclusion
• Employees and customers want to work with a company that they
respect.

20. CSR: brand building
Africa
• Airtel is committed to becoming the most loved brand in the daily lives of
Ugandans by 2015
• African countries has different needs and expectation.
• Airtel has been involved in various initiatives to reach the community in
ways relevant to their needs.

21. economic measures

22. measurement indicators

23. 17% reduction in
customer complaints
35 % reduction in
partners’ grievance calls
waste management
carried out

24. Airtel Money
outsourcing helped
reduce capital expenses
encouraged data usage
through DataShare plan

25. challenges faced/issues raised
Kargil Customer Service
Waste management Untapped rural sector

26. environmental measures
When the sun shines, there are those who use an umbrella
and then there are those who use solar cells

27. • solar energy
1. used primarily in the rural areas
2. solar Photo- Voltaic Cells replace power grids and diesel sources
3. stable and permanent source of power, lesser noise pollution
and toxic emissions
4. leads to a reduction of 18-20 tons of CO2 per tower per year
• green-data centres
1. environment-friendly and energy-efficient
2. state-of-the-art BAS system
3. water based chiller systems
4. state-of-the-art hardware
5. reduction in operational expenditure

28. converting challenges to performance
• providing access and connectivity to
remote areas
• unavailability or limited availability of
grid power.
• minimum roll out obligations (coverage)
and
• quality of service levels (network up
time)

29. 15.8% reduction in emission per terabyte, above 11%
achieved already in 2011-2012
Reduced CO2 emissions per rack by 4.7% in FY 2012-2013
(Data Centres)
2000 tons of e-waste were recycled through e-waste recyclers
Over 40 used laptops have been donated to Bharti Foundation
Only DTH player to have 60,000 STB’s to be recovered,
refurbished and resold with a 1 year guarantee

30. future plans
extended reach Reduce innovation
empower farmers reduce negative impact enhance

31. references
• Media Reports and Press Releases
• Cellular Operators Authority of India (COAI)
• Telecom Regulatory Authority of India (TRAI)
• Department of Telecommunication (DoT)
• Department of Industrial Policy and Promotion (DIPP)
• http://www.airtel.in/QuarterlyResult/Quarterly_report_Q3_11.pdf
• http://www.airtel.in/sustainability-file/home.html
• http://www.airtel.in/
• www.ibef.org
• http://www.greenpeace.org/india/en/Press/Greenpeace-applauds-Bharti-Airtel-for-launching-
Sustainability-Report/
• http://www.greenpeace.org/india/en/news/Bharti-Airtel-makes-a-move-towards-sustainability/
• http://economictimes.indiatimes.com/bharti-airtel-ltd/directorsreport/companyid-2718.cms
• http://www.livemint.com/Companies/BDA1AyDto4xIx6hK1jpp7H/Airtel-releases-sustainability-report-
for-India-operations.html

32. thank you