Presentation on how to create an author platform and market a book. Self-Promoting Your Book 83% of Americans want to write a book Each year, 4 million people actually do write a book Each year 200,000 titles are published Each year only a handful of these books make the New York Times Best Sellers list Choosing the right way to publish your book Royalty Publishing POD – Print-On-Demand Subsidy Publishing Self-Publishing The Flow of Money Advances Royalties Book Sales Design, Editing, etc Book Sales Royalty Share The Flow of Money Design, Editing, Printing Book Sales Author keeps all profits The Flow of Money The fame factor Reputation on subject matter (write what you know about/do your research) Book quality: design , editing and printing Your target audience are the people most likely to buy your book and recommend it to others Be specific: 18 to 30 year-old males living in urban areas. You have limited time and money If you can reach your target audience, then likely your target audience will help you reach other audiences. Entrepreneurial Authoring multi- dimensional publishing 39 clues Have a marketing plan Publish a book Use social media connect with influencers Online promotion Virtual Book Tours Book Trailers Virtual Book Parties

1. Self-Promoting Your Book

2. • 83% of Americans want to write a book
• Each year, 4 million people actually do write a
book
• Each year 200,000 titles are published
• Each year only a handful of these books make
the New York Times Best Sellers list

5. Choosing the right way to publish your book
• Royalty Publishing
• POD – Print-On-Demand
• Subsidy Publishing
• Self-Publishing

6. The Flow of Money
Advances
RoyaltiesBook
Sales

7. Design, Editing, etc
Book
Sales
Royalty
Share
The Flow of Money

8. Design, Editing,
Printing
Book Sales
Author keeps
all profits
The Flow of Money

9. • The fame factor
• Reputation on subject matter (write what you
know about/do your research)
• Book quality: design , editing and printing

10. • Your target audience are the people most
likely to buy your book and recommend it to
others
o Be specific: 18 to 30 year-old males living in
urban areas.
o You have limited time and money
o If you can reach your target audience, then likely
your target audience will help you reach other
audiences.

11. Entrepreneurial Authoring
Multi- dimensional publishing
39 clues

12. Have a marketing plan
Publish a book
Use social media
Connect with influencers

13. Online promotion
Virtual Book Tours
Book Trailers
Virtual Book Parties

14. www.BuzzBooster.com
BuzzBooster Marketing Advisors