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Increase Sales With A Smart Phone: Processing Credit Cards, Loyalty Programs & Customer Relationships http://creativecommons.org/licenses/by-nc-sa/3.0/

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<ul><li>Presenter: </li></ul><ul><li>Shane Haggerty </li></ul><ul><li>Social Technologist </li></ul><ul><li>@ShaneHaggerty </li></ul>

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<ul><li>Today’s Agenda: </li></ul><ul><li>The State of Mobile </li></ul><ul><li>Mobile Trends </li></ul><ul><li>Mobile Business In The Real World </li></ul><ul><li>Why You Need A Mobile Strategy </li></ul><ul><li>Credit Card Payments </li></ul><ul><li>Foursquare </li></ul><ul><li>Twitter </li></ul><ul><li>QR Codes </li></ul>

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<ul><li>Today’s Twitter Hashtag: </li></ul><ul><li>#ARCmobile </li></ul>

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THE STATE OF MOBILE

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<ul><li>There are 82 million smartphones in circulation today in the U.S. — one in every three people 13 and older owns one — and that figure is expected to double by 2015. </li></ul><ul><li>-Forrester Research </li></ul>

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<ul><li>Mobile purchases are growing faster than online sales. But mobile commerce is expected to account for $6 billion, or just 2% of overall e-commerce sales this year, according to Forrester Research . </li></ul>

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MOBILE TRENDS

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<ul><li>FORRESTER 2011 RESEARCH </li></ul><ul><li>The mobile/social/local combo will explode in usage but generate little revenue. </li></ul><ul><li>2011 will be the year of the “dumb” smartphone user. </li></ul><ul><li>Mobile marketing spend will grow significantly and surpass $1 billion in the US as consumers spend billions via mobile. </li></ul><ul><li>Companies will invest first in convenient services for customers. </li></ul>

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MOBILE BUSINESS IN THE REAL WORLD

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REASONS WHY YOU NEED A MOBILE STRATEGY

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MOBILE WEBSITES

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<ul><li>MOBILE WEBSITES </li></ul><ul><li>The user experience from the phone is different than the user experience at a computer. </li></ul><ul><li>Diane Irvine, CEO of Seattle-based jewelry site Blue Nile, realized the importance of mobile delivery when her site made a $40,000 diamond sale via a mobile device in 2009. </li></ul>

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MOBILE COUPONS

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<ul><li>MOBILE COUPONS </li></ul><ul><li>Appeal to consumers, many of whom would never think of clipping or carrying coupons. </li></ul><ul><li>Sign up for Target's mobile coupons and you'll get money-saving offers on items delivered via text message to your Web-enabled phone with a link to a barcode and discount offers. </li></ul>

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MOBILE CAMPAIGNS & ADS

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<ul><li>MOBILE CAMPAIGNS & ADS </li></ul><ul><li>Research indicates that mobile ads perform about five times better than Internet ads. </li></ul><ul><li>The most common mobile ads are simple text links and display ads that are sold based on cost per clicks, cost per acquisition and cost per thousand. </li></ul>

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LOCATION-BASED SERVICES

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<ul><li>LOCATION-BASED SERVICES </li></ul><ul><li>As mobile users become more acclimated to sharing their whereabouts via mobile devices, they're also are becoming more open to receiving ads and mobile coupons. </li></ul><ul><li>JiWire's Mobile Audience Insights Report notes more than 50 percent of respondents indicated that they wanted to receive location-specific advertising. </li></ul>

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MOBILE APPS

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<ul><li>MOBILE APPS </li></ul><ul><li>Mobile apps serving up informative tips, educational bits, or pure entertainment or gaming. </li></ul><ul><li>The best way to use apps is to create something that is useful and valuable and functional. </li></ul><ul><li>The ShopRite app allows customers to view and add weekly sales items to their shopping lists. </li></ul>

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CREDIT CARD PAYMENTS WITH SMART PHONES

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<ul><li>ABOUT SQUARE </li></ul><ul><li>Free reader, free app, quick setup </li></ul><ul><li>Takes Visa, Mastercard, AmEx, Discover </li></ul><ul><li>2.75% rate per swipe no matter what card </li></ul><ul><li>Industry standard security practices </li></ul>

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<ul><li>ABOUT SQUARE </li></ul><ul><li>Lets you customize the items you sell by adding unique names, photos and price points. </li></ul><ul><li>Place inventory into virtual shelves for organized viewing. </li></ul><ul><li>Customers can add gratuity with a single tap and they're done. </li></ul>

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<ul><li>ABOUT SQUARE </li></ul><ul><li>Runs on Android or iPhone </li></ul><ul><li>Gives full data reports with insight to help you grow your business. </li></ul><ul><li>Checkout customers in as little as 4 seconds, avoiding long lines and lost sales. </li></ul><ul><li>Send receipts via text message or email instantly. </li></ul>

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<ul><li>ABOUT GOPAYMENT </li></ul><ul><li>Free reader & free app. </li></ul><ul><li>Takes Visa, Mastercard, AmEx, Discover </li></ul><ul><li>Compatible with Android, iPhone, Blackberry </li></ul><ul><li>1.7% per swipe fee for high-volume (12.95 monthly fee) </li></ul><ul><li>2.7% per swipe fee for low-volume </li></ul>

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<ul><li>WHAT’S STANDING IN THE WAY? </li></ul><ul><li>If it ain’t broke, why fix it? Consumers have been using plastic cards and cash forever. </li></ul><ul><li>Dying phone batteries preventing people from paying. </li></ul><ul><li>Security and privacy </li></ul><ul><li>Infrastructure </li></ul>

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FOURSQUARE

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<ul><li>WHAT IS IT? HOW DOES IT WORK? </li></ul><ul><li>Primarily for letting your friends know where you are & figuring out where they are. </li></ul><ul><li>Secondly for collecting points, prize badges, and coupons/deals. </li></ul><ul><li>Now over 10 million people using it </li></ul>

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<ul><li>MORE THAN 500,000 businesses using it </li></ul><ul><li>Businesses can offer SPECIALS to their customers, helping them find new ones and rewards their most loyal ones. </li></ul><ul><li>They can see useful information about their visitors, like what times and days are most popular, and which are your most loyal customers. </li></ul>

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The Radisson Hotels in England are rewarding customers with more sleep.

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The PASC Bar in Rhode Island reward first 10 customers with $5 pitchers of beer.

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McDonald’s running a summer special to encourage people to try a McCafe beverage.

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<ul><li>CREATE LOYALTY PROGRAMS </li></ul><ul><li>Create a Foursquare Deal for all customers based on a set amount of check-ins. </li></ul><ul><li>Email Foursquare to create a custom program. </li></ul><ul><li>Bring in a partner and tie services or products to that to the check-in activity. </li></ul>

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<ul><li>MEASURE SUCCESS </li></ul><ul><li>The percentage of customers who are participating in the loyalty program </li></ul><ul><li>The percentage of customers who actually earn a reward </li></ul><ul><li>The percentage of customers who redeem the earned award </li></ul><ul><li>The time it takes to earn that reward </li></ul>

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<ul><li>CREATE SPECIALS </li></ul><ul><li>The Swarm special – This will allow you to create offers for people who come in a large number and they all check into the place on Foursquare. </li></ul><ul><li>The Friends Special – You can create discounts for a particular group of people who come regularly and check into Foursquare. </li></ul>

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<ul><li>CREATE SPECIALS </li></ul><ul><li>The Flash special – You can create impromptu offers for the first 5 people or the first ten people who check in the place with Foursquare. This will help drive foot traffic towards your place. </li></ul><ul><li>The Newbie Special – You can create an offer for people who check into your place for the first ever time. This will help you get new customers as people can get too comfortable with a place. </li></ul>

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<ul><li>CREATE SPECIALS </li></ul><ul><li>The Loyalty Special –You can use Foursquare to encourage loyalty. Which will create more points for a person who checks in to the place the most, the person who checks in the most, becomes the Mayor of the place and then he can get special discounts for himself and his friends? This will help create loyalty amongst large groups. </li></ul>

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TWITTER

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<ul><li>WHAT IS IT? </li></ul><ul><li>Twitter is a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent messages of 140 characters or fewer. </li></ul>

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<ul><li>HOW TO USE IT </li></ul><ul><li>For customer service and building loyalty. </li></ul><ul><li>To create “buzz” around events, products, services. </li></ul><ul><li>To communicate information in real-time. </li></ul><ul><li>To promote deals, specials, coupons </li></ul><ul><li>To listen </li></ul>

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QR CODES

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<ul><li>WHAT ARE THEY? </li></ul><ul><li>When you scan or read a QR code with your iPhone, Android or other camera-enabled Smartphone, you can link to digital content on the web; activate a number of phone functions including email; and connect the mobile device to a web browser . </li></ul>

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<ul><li>HOW TO CREATE THEM & READ THEM </li></ul><ul><li>Use a QR code generator. They are free! </li></ul><ul><li>Two that are good include KAYWA and KEREM ERKAN. </li></ul><ul><li>Use a QR code reader such as BAR CODE SCANNER, RED LASER or I-NIGMA </li></ul>

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<ul><li>PRACTICAL WAYS TO USE THEM </li></ul><ul><li>Sharing – There’s no limit to how, or even how much, you can share with QR codes. </li></ul><ul><li>Community - You can use Likify to create a QR code that links your mobile device to a fully functioning LIKE button for your Facebook page. </li></ul><ul><li>Calls to Action – The next logical step is to mobilize them to take action. </li></ul>

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<ul><li>Increase Sales With Smart Phones </li></ul><ul><li>Your Ideas? </li></ul>

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<ul><li>Increase Sales With Smart Phones </li></ul><ul><li>Questions? </li></ul>