Social media is currently functioning as specialized instruments for business which helps in building brand picture and clients relationship. Internet based life has changed the manner in which organizations cooperate with clients

2. Social media marketing
 According to Techopedia–“Social media
marketing (SMM) refers to techniques that target
social networks and applications to spread brand
awareness or promote particular products.
 For example, Buffer is a platform of social media
management tools, which can help you achieve
success with your social media marketing.

3. Introduction
 Social media gives in-costs access to the clients and with they can get
suppositions, data about items/administrations and organizations. The
devices and approaches for speaking with clients have changed incredibly
with the development of internet based life.
 With the approach of web and online innovation individuals have come
nearer since the use and openness of quicker and proficient
correspondence systems including speedier long range interpersonal
communication destinations like – twitter, Face book, YouTube, LinkedIn
and so forth.
 Social media is currently functioning as specialized instruments for business
which helps in building brand picture and clients relationship. Internet based
life has changed the manner in which organizations cooperate with clients.

4. Research question
“Analyze the Influence of Social Media on Consumer
Behavior. An investigative study to find out various
opportunities and challenges for social media
marketing in India. Evaluate the status of social
media marketing in India.”

5. Literature review
 The Chartered Institute of Marketing (2009) suggested that Good promotion
through social media encourages dialogue with consumers and
communicates the benefits and specifications of the product in an effort to
persuade consumers to purchase the brand.
 According to Mayfield (2008), The rapid use of social media such as blogs
and other social networking sites and media-sharing technology is changing
the way firms respond to consumer’s needs and wants and changing the
way they respond to their competitors.
 Mangold&Faulds, (2009), defined that Social media offer a platform for
traditional marketing where firms talk directly to customers, and modern
marketing, where customers can talk to each other and to the firms.

6. Methodology
 Keeping in view the goal of concentrate auxiliary
information has been utilized. The information has
been gathered from different sources: Books,
Blogs, diaries, look into reports, magazines,
papers, sites and so forth.

7. Social networking sites in India
 Facebook
 Twitter
 Instagram
 Google plus
 Tumblr
 Bharat student
 Linkedin
 Pinterest
 Flickr

8. Status of social media marketing in
India
 Indian social media represents a quick rising area of
information. About2/third of Indian on line invest energy in
various person to person communication destinations like
Facebook, YouTube, Twitter Google+ LinkedIn and so on.
With more than 460 million web clients, India is the second
biggest on line market.
 95% of organizations in India utilize internet based life to
manufacture networks and 76%for high lighting brand news.

9. Opportunities
According to the monetary allowance is concerned most association set 1-5 % of
their absolute advertising spending plan via web-based networking media spending.
A few organizations running Innovation focus via web-based networking media
locales to address client concerns like Wipro, Infosys.
 Increased Brand Awareness
 Improved Search Engine Rankings
 Higher Conversion Rates
 Better Customer Satisfaction
Continues…..

10.  Improved Brand Loyalty
 Gain Marketplace Insights
 Encouraging customer feedback
 Establishing a presence on major social media
platforms
 Crafting shareable content and advertorials

11. Challenges
 Authentic connection with the audience
 extremely time-consuming
 Content quantity over quality
 Less internet facilities and low
infrastructure
 Lack of education and security
 Delivery relating problems

12. Conclusion
 With the expansion in the availability of web through
cell phones, the idea of web based life showcasing
has truly picked up steam, as it is a genuinely
reasonable and compelling method for contacting the
intended interest group. Internet based life has
gotten far beyond simply organizing.
 From publicizing an item, to really selling it on the
web, web based life is utilized for an assortment of
showcasing purposes today. Organizations that have
completely arranged business condition have points
of interest over contenders since it encourages
business to associate and connect with clients.