The Big Idea LifeSaver Mother Campaign aims to raise awareness about hand washing, especially among mothers and children, through various low-cost media channels over 21 days. The campaign will use TV, print, and social media to send emotional messages encouraging hand washing and show the importance of the mother-child bond. It will also conduct guerrilla activities in slums to model and encourage good hand washing behavior.

1. The Big Idea LifeSaver Mother Campaign
To create awareness about hand washing among different groups and ages of people
especially mothers and children within 21 days by emphasizing emotional appeal between
them. Our campaign will cover all most all media and make sustainable development in
lower cost and create huge buzz .
TVC
• Send “Life Saver Mother” message
• Fast, effective and easily grab able media for lunch
• Show emotional bonding's between mother &
Children and ensure target audience encounter.
Print Ad
• Subliminal message will be sent
• Send the message “ Be a life Saver Mother”
• Aware about bad effect of not washing hands
• Make the campaign sustainable
Social Media ( Facebook page)
• “Life Saver Mother” title for highest picture up loader
mother in page who aware others to wash hands.
Three winners in every week.
• Post when your mother inspired to do good.
Campaign
• In slum keep a soap and things in doorstep before
morning see reaction and finally give the message
• Involve volunteer organization to do this guerilla
activity.

2. Scalable Can be measured by watching face book upload and post, public
reaction, popularity among target audience and their behavior.
Medium
Modality
Cost