Coca Cola faced criticism in India in the 2000s over water usage and pollution. Communities faced water shortages and high toxin levels were found. Coca Cola took steps like rainwater harvesting, waste water treatment, and partnerships to restore water resources and address these issues. They have won awards for their corporate social responsibility efforts since 2006.
3. Coca-Cola India Private Coca-Cola India Pvt Ltd which As a Company, products are
Limited re-launched Coca- manufactures and sells concentrate an integral part of the micro
Cola in 1993 and beverage bases and powdered economy particularly in
beverage mixes, a Company-owned small towns and villages,
bottling entity, namely, Hindustan contributing to creation of
Coca-Cola Beverages Pvt Ltd jobs and growth in GDP.
5. 24 Consecutive Quarter
Employees Of Growth
1,50,000 indirect The Company has shaken up
employees. Our the Indian carbonated drinks
company is built market greatly, giving
around two core consumers the pleasure of
assets, its brands and world-class drinks to fill up
its people. their hydration, refreshment,
and nutrition needs.
57 Bottling Plants
The Indian operations
comprises of bottling
operations owned by the
Company as well as
franchisees.
Other Products
We offer a wide portfolio in
India, spanning sparkling
drinks, juice and juice
drinks, Package water,
energy drinks, tea & coffee.
World over, we offer over
3300 beverages in our
portfolio.
7. UNFOLDING OF THE CRISIS.
2003
In 2003
The Centre for Science and
Environment (CSE),[14][15] a
In 2004
non-governmental organisation
local officials in Kerala shut
Inin New Delhi, said aerated
down a $16 million Coke
2006
the Indianplant blamed fordrinks
waters produced Kerala a
bottling state of by soft
2004 manufacturers and production
drastic decline India,
banned the sale in both quantity
including multinational other
and quality along with giants
of Coca-Cola, of water available
PepsiCo and Coca-Cola, of
soft local farmers and villagers.
to drinks, due to concerns
2006
contained toxins including
high levels of pesticide residue
lindane, DDT, malathion and
chlorpyrifos — pesticides that
can contribute to cancer and a
breakdown of the immune
Reduce In Sales system.
8. CRISIS FACED BY COMMUNITIES.
When water is
extracted by
digging deeper,it Coca-Cola was Most affected
smells and tastes distributing its communties
Communities solid waste to
were facing strange.Coca- were
farmers calling adivasis,dalits
severe water Cola had been them , low income
shortages . discharging fertilizers. But communities,
Hence, wells waste water into according to a landless
were running the fields BBC research agricultural
around its plants it contained
Level of Water
dry and hand labourers and
pumps were not and rivers such lead and women.
as ganges. This cadmium
working making it toxic
resulted in soil
waste.
and water
bodies getting
polluted and
toxicated.
11. Steps Taken Up By Coca Cola To
Face Criticism
sustainable
restoring
packaging and
groundwater
resources
recycling
2008
2006
Rainwater
'green' and 'environment-
Harvesting
friendly' image of itself
Goal: Expand global support of healthy watersheds and sustainable
community water partnerships.
15. 400 rainwater
harvesting
spread across 22
states
partnership with
NGOs and local
Resident Welfare
communities help
Associations,
identify priority
Market Welfare.
areas
Replenish
groundwater
undertaken the
constructed check restoration of
dams several pond
19. 2012 'Innovation in
Small Projects Award'
from the International
Water Association, Asia
50 Most Admired Pacific Region
Companies, FORTUNE (
March 2010)
2009 CSR Award, Coca-
Cola China, AmCham
Shanghai 2009 Corporate
Social Responsibility
Conference and Awards
February 18, 2008
was awarded the
Golden Peacock
award4 for
Corporate Social
Responsibility
20. We have taken efforts in this project. However, it would not have been
possible without the kind support and help of many individuals and
organizations. I would like to extend my sincere thanks to all of them.
we would like to express my gratitude towards Miss.Sabahat for hes kind
co-operation and encouragement which help me in completion of this
project.
Acknowledgement
Our thanks and appreciations also go to my colleague in developing the
project and people who have willingly helped me out with their abilities.
Hinweis der Redaktion
The first rule is: Treat your audience as king.
The last rule is: Cultivate healthy relationships (with your slides and your audience)
The second rule is: Spread ideas and move people.
Rule number 4: Practice design, not decoration.
…and propel
…global causes.
Along the way we’ve discovered…
The next rule is: Help them see what you are saying.