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Anchorage and Polysemy
AS Photography
Externally Set Assignment
Review
some
semiotics

Feedback

Externally
Set
Assignment

Create
own
examples

Discuss
examples
FIRST
SOME

THEORY
Anchorage and Polysemy
• Images are POLYSEMIC – they can have many
meanings; we are all different so see things
differentl...
Artists use
ANCHORING
text to
either
change the
meaning or
make it
more
POLYSEMIC
John Hilliard,
cause of
death, 1974
NOW
EXAMPLES
SOME
Jim Goldberg
Amandine Alessandra
Duane Michals
Jeff Wolin
Babara Kruger
Robert Frank,
Halifax
Infirmary
Text scratched
onto images
(polaroids).
Gillian Wearing
Gillian Wearing
Signs that say what you want them to say and
not Signs that say what someone else wants yo...
TASK
• Choose one or two images that relate to the
theme you have chosen in your exam
• Write on, under or around the imag...
Summary
• You have one minute to write down one thing
you learned from today
• You have one more minute to share this with...
Keith Arnett
Sally Mann
Conical
Gordon Matta-Clark, 1975
Tina Branney
Thomas Hoepker
‘Dust Breeding’
Man Ray, 1920
Jim Kazanjian
‘Calveras Dam II’
Alma Lavenson, 1932

‘New York at Night’
Berenice Abbott, 1933
Richard Billingham
Arturo & Anton Giulio Bragaglia - Alchimia musicale, 1932
Jim Marshall
Samantha Maple
Rukes
Alexander Titerenko
‘Typologies - Gravel Plants’
Bernd and Hilla Becher, 1981
SEBASTIAO SALGADO
Nan Goldin
Zoriah Miller
Ralph Eugene Meatyard
Externally set assignment 2012.13 anchorage
Externally set assignment 2012.13 anchorage
Externally set assignment 2012.13 anchorage
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Externally set assignment 2012.13 anchorage

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Externally set assignment 2012.13 anchorage

  1. 1. Anchorage and Polysemy AS Photography Externally Set Assignment
  2. 2. Review some semiotics Feedback Externally Set Assignment Create own examples Discuss examples
  3. 3. FIRST SOME THEORY
  4. 4. Anchorage and Polysemy • Images are POLYSEMIC – they can have many meanings; we are all different so see things differently • Adding text to an image can ANCHOR or guide the reader/audience to make the PREFERED meaning (the one the artist intended) or to make it more polysemic • This all came from Roland Barthes
  5. 5. Artists use ANCHORING text to either change the meaning or make it more POLYSEMIC John Hilliard, cause of death, 1974
  6. 6. NOW EXAMPLES SOME
  7. 7. Jim Goldberg
  8. 8. Amandine Alessandra
  9. 9. Duane Michals
  10. 10. Jeff Wolin
  11. 11. Babara Kruger
  12. 12. Robert Frank, Halifax Infirmary Text scratched onto images (polaroids).
  13. 13. Gillian Wearing Gillian Wearing Signs that say what you want them to say and not Signs that say what someone else wants you to say,
  14. 14. TASK • Choose one or two images that relate to the theme you have chosen in your exam • Write on, under or around the image to either make it more polysemic or to anchor it • Be prepared to explain back to the group why you wrote what you did and how it changed or anchored the original meaning
  15. 15. Summary • You have one minute to write down one thing you learned from today • You have one more minute to share this with the class and write down at least one other thing someone else has learned.
  16. 16. Keith Arnett
  17. 17. Sally Mann
  18. 18. Conical Gordon Matta-Clark, 1975
  19. 19. Tina Branney
  20. 20. Thomas Hoepker
  21. 21. ‘Dust Breeding’ Man Ray, 1920
  22. 22. Jim Kazanjian
  23. 23. ‘Calveras Dam II’ Alma Lavenson, 1932 ‘New York at Night’ Berenice Abbott, 1933
  24. 24. Richard Billingham
  25. 25. Arturo & Anton Giulio Bragaglia - Alchimia musicale, 1932
  26. 26. Jim Marshall
  27. 27. Samantha Maple
  28. 28. Rukes
  29. 29. Alexander Titerenko
  30. 30. ‘Typologies - Gravel Plants’ Bernd and Hilla Becher, 1981
  31. 31. SEBASTIAO SALGADO
  32. 32. Nan Goldin
  33. 33. Zoriah Miller
  34. 34. Ralph Eugene Meatyard

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