The iPhoneography movement - history and trends

the iPhoneography
movement
Wednesday, September 25, 13

Silvio Gulizia
• geek, nerd and iPhoneographer
• journalist and blogger
• www.silviogulizia.it @silviogulizia
• medium.com/iphoneography-lab

iPhone + photography

Origins

Origins
• 1990: phones with camera

Origins
• 2007, January: Apple iPhone (2MPX, no
ﬂash, no optic zoom, no autofocus)

Origins
• 2007, May: Flickr group Photos Taken
With an Apple iPhone

Origins
• 2007, May: Flickr group Photos Taken
With an Apple iPhone
• 2007, September: iPhoneography.com

Milestones

Milestones
• 2008, July: App Store

Milestones
• 2009: Pixels at an exhibition

Milestones
• 2010: ﬁrst iPhoneography show

Milestones
• 2011: iPhone 4 is the most used camera
on Flickr

Milestones
• 2011: iPhone 4 is the most used camera
on Flickr
• 2011: Damon Winter won 3rd prize at
Pictures of the year international

Through My Eye
Not Hipstamatic’s

Deﬁnition

Deﬁnition
• The art of taking photos with an Apple
iPhone - Evans

Deﬁnition
• The art of taking photos with an Apple
iPhone - Evans
• The art of taking, editing and sharing
photos with an Apple iPhone - Yawnick

Art

Art
• The expression or application of human
creative skill and imagination, typically
in a visual form, producing works to be
appreciated primarily for their beauty or
emotional power. - Google.com

Eyenology

Eyenology
• Pictures, regardless of how they are created
and recreated, are intended to be looked at.
This brings to the forefront not the
technology of imaging, which of course is
important, but rather what we might call
the eyenology (seeing). - Cartier-Bresson

Why the phone

Why the phone
• Using a phone has brought my attention
less to the craft and more to what I am
photographing and why. So, the
question becomes not where I see the
phone taking my work, but where the
work will take me. - Michael C. Brown

Why the iPhone

Why the iPhone
• Macs

Why the iPhone
• Macs
• apps

Why the iPhone
• Macs
• apps
• creativity tools

Why the iPhone
• Macs
• apps
• niche

Why the iPhone
• Macs
• apps
• niche
• Instragram

Why the iPhone
• The difference between iPhoneographers
and the rest of the photography genres lies
in the thousands of photo apps that
allow us to process and share our art
using only an iPhone. You can’t do that
with a Nikon or a Canon. The Android
market is growing, but lacks the sheer
number of photo apps and many of the best
photo apps are iOS only. - Yawnick

iPhoneography vs Instagram

• 2012, March: Instagram moved to
Android, iPhoneographers moved
away

away
• 2012, August: The iPhoneographers
Network

away
• 2012, August: The iPhoneographers
Network
• 2012, September: Instagram banned
#iPhoneography

Art vs ﬁlters

Art vs ﬁlters
• iPhoneography is a photography
movement
• Instagram is... Facebook for photos

iPhoneography

iPhoneography
traditional

iPhoneography
traditional
ﬁlters based

iPhoneography
traditional
ﬁlters based
mobile art

Traditional

Traditional
• shooting apps (Pureshot, Camera Pro,
Camera +, 645 PRO, Hipstamatic,
VSCO Cam, MPro, Hueless, Pro HDR,
Vivid HDR)

Traditional
Vivid HDR)
• photo retouch (Photoshop, Filterstorm,
Photogene, Photoforge)

Traditional
Vivid HDR)
• photo retouch (Photoshop, Filterstorm,
Photogene, Photoforge)
• less sharing (EyeEm, Flickr, niches as
Juxt, IPA, Mobitog)

Filters based

Filters based
• shooting is less important (Apple
Camera, Camera+, Camera Awesome)

Filters based
• ﬁlters apps (Color Splash, Moku Hanga,
Glaze, Etchings, Dynamic Light,
Snapseed, SwankoLab, Noir, Camera
Bag, Mextures, DistressedFX...)

Filters based
• ﬁlters apps (Color Splash, Moku Hanga,
Glaze, Etchings, Dynamic Light,
Snapseed, SwankoLab, Noir, Camera
Bag, Mextures, DistressedFX...)
• sharing via Instagram

Mobile art

Mobile art
• basic camera replacement app

Mobile art
• editing with lots of different apps (all
they can buy)

Mobile art
they can buy)
• combining apps (Blender, Juxtaposer,
Filterstorm...)

Mobile art
they can buy)
Filterstorm...)
• storytellers

Mobile art
they can buy)
Filterstorm...)
• storytellers
• sharing in niche community

Photo sharing

Photo sharing
• Instagram, EyeEm, Starmatic, Mobitog,
iPhone Art, Oggl...

Photo sharing
• Instagram, EyeEm, Starmatic, Mobitog,
iPhone Art, Oggl...
• Flickr group like Lifeinloﬁ, the App
Whispherer, Mobitog,
iPhonephotographyschool,
iphoneographycentral.com...

The iPhoneography movement - history and trends

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