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INFERRING SEGMENTS FROM BIG DATA Working With Big Data

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Veröffentlicht am

INFERRING SEGMENTS FROM BIG DATA
PRICE-POINT
CUTOFFS
61
Best Camera/Lens Purchased
DSLR Body DSLR Lens DSLR Body + Lens Point-and-Shoot
Segment Name
Relationship 

to Photography
Memory
Keepers
Use cameras to record
family memories and
milestones
less than 

$650
less than 

$300
less than 

$950
less than 

$450
Hobbyists
Enjoy the picture-taking
process; understand and
use camera controls
$650 - $1725 $300 - $750 $950 - $2300 $450 - $700
Prosumers
Advanced skills, but do
not make a living from
photography
$1725 - $2750 $750 - $3000 $2300 - $4200 $700 - $2500
Pros
Rely on photography as a
profession $2750+ $3000+ $4200+ $2500+

Veröffentlicht in: Daten & Analysen, Bildung
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