4. Kevin Wang
VP, Product Marketing at
SecondMarket
Early employee, helped
define PM and PMM functions
Tweet me:
@sevin514
Email me:
kwang@secondmarket.com
Etc:
about.me/sevin
60. • Repository for all ideas we
Roadmap think will move the KPIs
• These ideas get validated in
Discovery
• Prioritized by what we want
to put through discovery first
61. • This is where the
magic happens!
Roadmap • Identify solution
that is valuable,
Discovery usable and feasible
• As fast as possible
• As small as possible
• 80% of the time for (MVP)
PM and UX
• 20% for Lead Eng
62. • Items that have gone
through Discovery and we
want to move ahead with
• “Fully baked” items
Roadmap
• A couple of iterations
worth of stuff
Discovery
• Does not have stuff we’ll
never get to
• Bugs, small features still go Backlog
here
• All about execution!