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GUIDE
TO GREAT
PODCASTSSETH PRICE .NET
GOOD
GUIDE TO
A GREAT
PODCASTA Step by step guide to getting started
in podcasting. From choosing your
format, recording your first episode
and building an audience.
Seth Price @sethprice
PODCASTS

ARE CHANGING
THE WAY WE
CONSUME
CONTENT
We’re swimming in content, but unlike
blogs, vines or videos, podcasts and
audio based content allows us to
effectively multitask. While doing
everything from washing dishes,
running to driving a car.
Seth Price @sethprice
46 Million
People
Listen to
Podcast
Monthly
MORE THAN
Seth Price @sethprice
"Weekly podcast
listeners average
6 podcasts
per week"
Edison Research
PODCAST
LISTENERS
ARE…..
A
MARKETERS
DREAM
AFFLUENT
With household incomes of
$75,000 or more.
HIGHLY EDUCATED
31% completed some grad school
or advanced degree.
SUPER SOCIAL
93% actively use social media.
HIGHLY MOBILE
64% listen on a portable device.
1
2
3
4
PICK

A GOOD
PODCAST

FORMATThis will help you tell the story that
matters to you and your audience.
1.
Seth Price @sethprice
SOLO
TALKING
HEAD
ONE PERSON TALKING INTO A
MIC OR CAMERA. THE CONTENT
CAN BE NEWS-RELATED,
OPINIONS, TUTORIALS OR ANY
OTHER INFORMATION THAT CAN
BE PROVIDED BY ONE PERSON.
Seth Price @sethprice
TRY
THIS
SOLO
PODCAST
Click
INTERVIEW
STYLE
AN INTERVIEW FORMAT CAN ADD
INTEREST TO YOUR PODCAST AND
ALLOW YOU TO LEVERAGE
INFLUENCERS TO BUILD
AUDIENCE.
Seth Price @sethprice
TRY THIS
INTERVIEW
PODCAST
Click
MULTI-HOST
FORMAT
A MULTI-HOST PODCAST FORMAT HAS
TWO OR MORE HOSTS AND ALLOWS FOR
A MORE CONVERSATIONAL SHOW. THIS
IS A GREAT WAY TO ADD TO THE
INTEREST FACTOR AND PRESENT MORE
THAN ONE VIEWPOINT.
Seth Price @sethprice
TRY THIS
MULTI-HOST
PODCAST
Click
NARRATIVE
STYLE
NARRATIVE PODCASTS ARE STORY-DRIVEN
SHOWS, THEY RELY ON HEAVY EDITING TO
SPLICE TOGETHER THE RIGHT STORY,
PULLING FROM INTERVIEWS AND OTHER
RECORDINGS, SOUNDS, AND MUSIC. MUCH
LIKE A JOURNALIST.
Seth Price @sethprice
TRY THIS
NARRATIVE
PODCAST
Click
VIDEO
FORMAT
VIDEO CAN BE A VERY ENGAGING
FORMAT FOR PODCASTS, AND IT’S A
GREAT WAY TO CREATE A MORE
PERSONAL RELATIONSHIP YOUR
LISTENERS/VIEWERS.
Seth Price @sethprice
TRY

THIS
VIDEO
PODCAST
Click
YOU
NEED 

REALLY 

GOOD

SOUND
2.
Seth Price @sethprice
"We can identify
a friend’s voice
after hearing
just two words"
Plante-Hébert
Seth Price @sethprice
START WITH A MICROPHONE
As budget allows
GOOD
Logitech H110
Better than earbuds, but that’s
about it. $12+-
BETTER
Blue Snowball
Decent sound and a little softening
of the audio. $50+-
BEST
Heil PR-40
Cream of the crop, helps me sound
more like Barry White. $315+-
Seth Price @sethprice
GET A
POP
FILTER
IT HELPS TO MINIMIZE PLOSIVES LIKE
P’S AND B’S AND CAN CUT DOWN ON
SIBILANCE (THE HISSING NOISE THAT
CAN COME FROM OVERLY APPARENT
S SOUNDS). JUST FANCY WORDS TO
DESCRIBE MAKING YOU SOUND BETTER.
Seth Price @sethprice
GRAB 

SOME

HEAD

PHONES
THE HEADPHONES HELP YOU HEAR YOUR
OWN VOICE AND BLOCKS OUT THE
BACKGROUND NOISE. THIS WAY YOU CAN
LEARN WHERE YOU MIGHT BE LOSING PITCH
OR RHYTHM OR SPEAKING INAUDIBLY.
Seth Price @sethprice
CONSIDER
A MIXER
EVEN AN INEXPENSIVE MIXER LIKE THIS
ALESIS MULTIMIX 8. IT WILL HELP YOU
ADJUST MULTIPLE TRACKS TO GET CLOSER
TO THAT SUPER-WARM NPR SOUND.
PS. THIS IS THE ONE I USE.
Seth Price @sethprice
RECORD
IN A
QUITE
PLACE
IDEALLY A SOUND-PROOF ROOM. BARRING
THAT, A SMALLER ROOM WITH CARPETING,
NOISE ABSORBING FURNITURE AND ZERO
RUNNING FANS. IF ALL ELSE FAILS, RECORD
UNDER A BLANKET, IT REALLY WORKS.
Seth Price @sethprice
PREPARE
FOR YOUR
PODCAST
3.
Seth Price @sethprice
INVITE 

YOUR
GUESTS
Seth Price @sethprice
ESTABLISH A WORKFLOW
Use Google Docs & DropBox to Store Everything
Schedule Recording
Record in large chunks of time to
gain some efficiency.
Research Subject
Each episode will be an opportunity
for you to learn. Be prepared.
Record
Episode, intro, outro and any
sponsorship ads you might have.
Edit & Write Post
Be ruthless, create the show you
wan’t to listen to.
Seth Price @sethprice
YOU
NEED 

A GOOD

LAUNCH
4.
Seth Price @sethprice
“Marketing is
a contest
for peoples
attention"
Seth Godin
Seth Price @sethprice
GIVE
YOURSELF
TIME TO
CRUSH IT
YOU NEED A GOOD A RUNWAY TO GET
SOME RECORDINGS UNDER YOUR BELT,
GET YOUR WEBSITE SETUP AND YOUR
BRANDING SQUARED AWAY.
Seth Price @sethprice
TRY
A PRE
LAUNCH
IT HELPS SPREAD THE WORD,
BUILD SOME MOMENTUM AND
TEST YOUR IDEAS.
Seth Price @sethprice
PODCAST PROMOTION TACTICS
You’re Building a Brand Here!
Build Your Email List
Nurture them, ask for feedback, give
them something worth sharing
Guest Posting
It still works, share your best stuff
and weave you podcast into the mix
Guest Podcasting
Be a guest on others podcasts.
Don’t fear rejection, embrace it.
Leverage Social Media
Build where your tribe hangs out. Like
Gary V says “give, and give some more”
Seth Price @sethprice
SPEND
80% ON
PROMOTION
ONCE YOU CREATE IT, YOU HAVE TO
ACTIVELY PROMOTE. I HATE TO SAY IT, BUT
CONTENT CREATION IS THE EASY PART.
PLAN TO SUCCEED.
Seth Price @sethprice
LEVERAGE INFLUENCER MARKETING
Make Those Around You Look Good
SMS
@
Plan
Grow your influencer
network before you
need them.
Co-Create with Them
Nothing better than creating
content with those you admire and
sharing in the promotion and
audience building.
Share Their Expertise
Classic, Dale Carnegie. We like to
hear the sound of our own names.
And more than that, we love it
when our ideas are discovered by
others.
Make Them Successful
Sounds counter intuitive, trust me
on this one. If you help others
succeed, I guarantee all ships will
rise with the tide.
Connect on Social
Share their content, comment on their
content, create content about them.
Seth Price @sethprice
CREATE
PODCAST

BABIES
5.
Seth Price @sethprice
RE-
PURPOSED
CONTENT

IS YOUR
BABY
EBOOKS, BLOG POSTS, GUEST
POSTS, INFOGRAPHICS
& SLIDESHARES LIKE…
THIS ONE. :)
Seth Price @sethprice
BE
CURIOUS

QUESTION

EVERYTHING
EXPERIMENT
6.
Seth Price @sethprice
Yea! More Stuff
Podcast Brand Building
Some of my favorite resources on the
subject of using a podcast to build
your brand and grow your business.
A Launch Case Study
Scott Britton of Life Long Learner
wrote a fantastic case study on the
launch of his podcast. Learn all of the
promotional techniques he used.
Podcasting Conference
The best conference on podcasting
around. The Podcast Movement
conference is amazing. Worth attending
if you start to take this seriously.
How to Get Started
Pat Flynn, one of my favorite
podcasters, shares all on how to
get started, step by step.
Podcasting for Beginners
Kevan Lee of Buffer goes deep on the
subject, covering everything from tools,
apps and distribution.
Pushing Through The Crap
Ira Glass of This American Life recorded
this video quite a while ago and it's
brilliant. How to get through the period
when you suck.
Seth Price @sethprice
SAY HI, I DON’T BITE
Placester
Why I Get Up In The Morning
If you’re a professional in Real
Estate, we build amazing tech.
Craft of Marketing
Why I Stay Up At Night
The blog and podcast where I share
everything I learn about marketing.
Speaking
How I Share
Have me come speak at your event.
I’m on a mission to help others win.
Seth Price @sethprice

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Good Guide to a Great Podcast

  • 2. GOOD GUIDE TO A GREAT PODCASTA Step by step guide to getting started in podcasting. From choosing your format, recording your first episode and building an audience. Seth Price @sethprice
  • 3. PODCASTS
 ARE CHANGING THE WAY WE CONSUME CONTENT We’re swimming in content, but unlike blogs, vines or videos, podcasts and audio based content allows us to effectively multitask. While doing everything from washing dishes, running to driving a car. Seth Price @sethprice
  • 5. "Weekly podcast listeners average 6 podcasts per week" Edison Research
  • 6. PODCAST LISTENERS ARE….. A MARKETERS DREAM AFFLUENT With household incomes of $75,000 or more. HIGHLY EDUCATED 31% completed some grad school or advanced degree. SUPER SOCIAL 93% actively use social media. HIGHLY MOBILE 64% listen on a portable device. 1 2 3 4
  • 7. PICK
 A GOOD PODCAST
 FORMATThis will help you tell the story that matters to you and your audience. 1. Seth Price @sethprice
  • 8. SOLO TALKING HEAD ONE PERSON TALKING INTO A MIC OR CAMERA. THE CONTENT CAN BE NEWS-RELATED, OPINIONS, TUTORIALS OR ANY OTHER INFORMATION THAT CAN BE PROVIDED BY ONE PERSON. Seth Price @sethprice
  • 10. INTERVIEW STYLE AN INTERVIEW FORMAT CAN ADD INTEREST TO YOUR PODCAST AND ALLOW YOU TO LEVERAGE INFLUENCERS TO BUILD AUDIENCE. Seth Price @sethprice
  • 12. MULTI-HOST FORMAT A MULTI-HOST PODCAST FORMAT HAS TWO OR MORE HOSTS AND ALLOWS FOR A MORE CONVERSATIONAL SHOW. THIS IS A GREAT WAY TO ADD TO THE INTEREST FACTOR AND PRESENT MORE THAN ONE VIEWPOINT. Seth Price @sethprice
  • 14. NARRATIVE STYLE NARRATIVE PODCASTS ARE STORY-DRIVEN SHOWS, THEY RELY ON HEAVY EDITING TO SPLICE TOGETHER THE RIGHT STORY, PULLING FROM INTERVIEWS AND OTHER RECORDINGS, SOUNDS, AND MUSIC. MUCH LIKE A JOURNALIST. Seth Price @sethprice
  • 16. VIDEO FORMAT VIDEO CAN BE A VERY ENGAGING FORMAT FOR PODCASTS, AND IT’S A GREAT WAY TO CREATE A MORE PERSONAL RELATIONSHIP YOUR LISTENERS/VIEWERS. Seth Price @sethprice
  • 19. "We can identify a friend’s voice after hearing just two words" Plante-Hébert Seth Price @sethprice
  • 20. START WITH A MICROPHONE As budget allows GOOD Logitech H110 Better than earbuds, but that’s about it. $12+- BETTER Blue Snowball Decent sound and a little softening of the audio. $50+- BEST Heil PR-40 Cream of the crop, helps me sound more like Barry White. $315+- Seth Price @sethprice
  • 21. GET A POP FILTER IT HELPS TO MINIMIZE PLOSIVES LIKE P’S AND B’S AND CAN CUT DOWN ON SIBILANCE (THE HISSING NOISE THAT CAN COME FROM OVERLY APPARENT S SOUNDS). JUST FANCY WORDS TO DESCRIBE MAKING YOU SOUND BETTER. Seth Price @sethprice
  • 22. GRAB 
 SOME
 HEAD
 PHONES THE HEADPHONES HELP YOU HEAR YOUR OWN VOICE AND BLOCKS OUT THE BACKGROUND NOISE. THIS WAY YOU CAN LEARN WHERE YOU MIGHT BE LOSING PITCH OR RHYTHM OR SPEAKING INAUDIBLY. Seth Price @sethprice
  • 23. CONSIDER A MIXER EVEN AN INEXPENSIVE MIXER LIKE THIS ALESIS MULTIMIX 8. IT WILL HELP YOU ADJUST MULTIPLE TRACKS TO GET CLOSER TO THAT SUPER-WARM NPR SOUND. PS. THIS IS THE ONE I USE. Seth Price @sethprice
  • 24. RECORD IN A QUITE PLACE IDEALLY A SOUND-PROOF ROOM. BARRING THAT, A SMALLER ROOM WITH CARPETING, NOISE ABSORBING FURNITURE AND ZERO RUNNING FANS. IF ALL ELSE FAILS, RECORD UNDER A BLANKET, IT REALLY WORKS. Seth Price @sethprice
  • 27. ESTABLISH A WORKFLOW Use Google Docs & DropBox to Store Everything Schedule Recording Record in large chunks of time to gain some efficiency. Research Subject Each episode will be an opportunity for you to learn. Be prepared. Record Episode, intro, outro and any sponsorship ads you might have. Edit & Write Post Be ruthless, create the show you wan’t to listen to. Seth Price @sethprice
  • 29. “Marketing is a contest for peoples attention" Seth Godin Seth Price @sethprice
  • 30. GIVE YOURSELF TIME TO CRUSH IT YOU NEED A GOOD A RUNWAY TO GET SOME RECORDINGS UNDER YOUR BELT, GET YOUR WEBSITE SETUP AND YOUR BRANDING SQUARED AWAY. Seth Price @sethprice
  • 31. TRY A PRE LAUNCH IT HELPS SPREAD THE WORD, BUILD SOME MOMENTUM AND TEST YOUR IDEAS. Seth Price @sethprice
  • 32. PODCAST PROMOTION TACTICS You’re Building a Brand Here! Build Your Email List Nurture them, ask for feedback, give them something worth sharing Guest Posting It still works, share your best stuff and weave you podcast into the mix Guest Podcasting Be a guest on others podcasts. Don’t fear rejection, embrace it. Leverage Social Media Build where your tribe hangs out. Like Gary V says “give, and give some more” Seth Price @sethprice
  • 33. SPEND 80% ON PROMOTION ONCE YOU CREATE IT, YOU HAVE TO ACTIVELY PROMOTE. I HATE TO SAY IT, BUT CONTENT CREATION IS THE EASY PART. PLAN TO SUCCEED. Seth Price @sethprice
  • 34. LEVERAGE INFLUENCER MARKETING Make Those Around You Look Good SMS @ Plan Grow your influencer network before you need them. Co-Create with Them Nothing better than creating content with those you admire and sharing in the promotion and audience building. Share Their Expertise Classic, Dale Carnegie. We like to hear the sound of our own names. And more than that, we love it when our ideas are discovered by others. Make Them Successful Sounds counter intuitive, trust me on this one. If you help others succeed, I guarantee all ships will rise with the tide. Connect on Social Share their content, comment on their content, create content about them. Seth Price @sethprice
  • 36. RE- PURPOSED CONTENT
 IS YOUR BABY EBOOKS, BLOG POSTS, GUEST POSTS, INFOGRAPHICS & SLIDESHARES LIKE… THIS ONE. :) Seth Price @sethprice
  • 38. Yea! More Stuff Podcast Brand Building Some of my favorite resources on the subject of using a podcast to build your brand and grow your business. A Launch Case Study Scott Britton of Life Long Learner wrote a fantastic case study on the launch of his podcast. Learn all of the promotional techniques he used. Podcasting Conference The best conference on podcasting around. The Podcast Movement conference is amazing. Worth attending if you start to take this seriously. How to Get Started Pat Flynn, one of my favorite podcasters, shares all on how to get started, step by step. Podcasting for Beginners Kevan Lee of Buffer goes deep on the subject, covering everything from tools, apps and distribution. Pushing Through The Crap Ira Glass of This American Life recorded this video quite a while ago and it's brilliant. How to get through the period when you suck. Seth Price @sethprice
  • 39. SAY HI, I DON’T BITE Placester Why I Get Up In The Morning If you’re a professional in Real Estate, we build amazing tech. Craft of Marketing Why I Stay Up At Night The blog and podcast where I share everything I learn about marketing. Speaking How I Share Have me come speak at your event. I’m on a mission to help others win. Seth Price @sethprice