Farmville Farmers Outnumber Real Farmers --- WHY? Angry Birds passes one billion download –- WHY?
We don’t know! We don’t know why something go viral. We cannot prescribe a formula. BUT – We can be sure similar unexpected events will happen again … and … again … and … again.
We live in a Hyper-Connected world.
Hyper-Connectivity gives rise to an intelligence of it own where 2 + 2 may be 22!
Hyper-Connectivity leads to unexpected events which changes our world view ... alters our business strategy ... alters our technology adoption cycle.
Do traditional technology adoption model like "Technology Adoption Lifecycle" formulated by Everett Rogers & Geoffrey Moore or the "Hype-Cycle" formulated by Gartner reflect the current reality?
In Gartner’s "Hype Cycle for Emerging Technologies" -
2011: only 1 of the 7 technologies mentioned in "climbing the slope of enlightenment" ever went through the "peak of inflated expectation".
2007 to 2011: only 3 of the 15 technologies ever mentioned in "climbing the slope of enlightenment" ever went through the "peak of inflated expectation". Almost two-third of them originated in the consumer space.
Success of Technologies are becoming unexpected and are driven my individual users. You notice it only when it succeeds.
You are suddenly hit by the success like a "Stealth Bomber". Like a Stealth Bomber it hit you without notice! And you will find that your customers have already adopted the technology.
But why should you care?
You should care because in the Hyper-connected world … can you afford NOT to connect with you customer?
As the world around us have changed ... so has the use of Information Technology.
Over the years IT has gone through 3 phases:
Phase I: Was about automating manual processes like payroll & accounting
Phase II: Was about Information Systems … about providing the right information for decision making
Phase III: Was about Information Technology being part of every Product and Service
In Phase II - Business Strategy lead to Enterprise Architecture and Choice of Technology was secondary to EA.
In Phase III - Technology Adoption around us modifies our Business Strategy!
Question to all Enterprise Architect --- Are you ready for this change?