A Value Based Approach to Co-Designing Symbiotic Product-Service System - Yoonyee Pahk, James Self, Joonsang Baek
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ServDes 2016
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A Value Based Approach to Co-Designing Symbiotic Product-Service System - Yoonyee Pahk, James Self, Joonsang Baek
- 1. A Value-Based Approach to Co-Designing Symbiotic solution
- 3. Challenge : complexity of the value network few methods and tools 3/27A VALUE-BASED APPROACH TO CO-DESIGNING SYMBIOTIC SOLUTIONSERVDES 2016
- 4. Design tools dealing with stakeholder relation within a system Engaging stakeholders’ acti ve participation in design pr ocess Figure 1 Positioning VCM Indication of the basic pr ocess for value exchang e 4/27A VALUE-BASED APPROACH TO CO-DESIGNING SYMBIOTIC SOLUTIONSERVDES 2016
- 5. How can we engage stakeholders in co-designing mutually beneficial solutions through value e xchange process? RESEARCH QUESTION 5/27A VALUE-BASED APPROACH TO CO-DESIGNING SYMBIOTIC SOLUTIONSERVDES 2016
- 6. 6/27A VALUE-BASED APPROACH TO CO-DESIGNING SYMBIOTIC SOLUTIONSERVDES 2016
- 7. CONCEPT DEVELOPMENTNEED & RESOURCE MATCHINGNEED & RESOURCE ANALYSIS 7/27A VALUE-BASED APPROACH TO CO-DESIGNING SYMBIOTIC SOLUTIONSERVDES 2016
- 8. CONCEPT DEVELOPMENTNEED & RESOURCE MATCHING TOOLS /METHODS STAGE NEED & RESOURCE ANALYSIS During workshopBefore workshop 8/27A VALUE-BASED APPROACH TO CO-DESIGNING SYMBIOTIC SOLUTIONSERVDES 2016
- 9. CONCEPT DEVELOPMENTNEED & RESOURCE MATCHING TOOLS /METHODS STAGE NEED & RESOURCE ANALYSIS During workshop Need matrix Stakeholder d ialogue Affinity diagram Resource toolkit System map Before workshop Interview Survey Literature review 9/27A VALUE-BASED APPROACH TO CO-DESIGNING SYMBIOTIC SOLUTIONSERVDES 2016
- 10. CONCEPT DEVELOPMENT TOOLS /METHODS STAGE During workshop Need matrix Stakeholder d ialogue Affinity diagram Before workshop Interview Survey Literature review Stakeholder’s general needs Brainstorming Resource toolkit Resource toolkit System map 10/27A VALUE-BASED APPROACH TO CO-DESIGNING SYMBIOTIC SOLUTIONSERVDES 2016 NEED & RESOURCE MATCHINGNEED & RESOURCE ANALYSIS
- 11. TOOLS /METHODS STAGE During workshop Need matrix Stakeholder d ialogue Affinity diagram Before workshop Interview Survey Figure 2. Potential stakeholder cards Figure 3. Local resource cards Figure 4. Supportive icon cards Literature review Brainstorming Resource toolkit Resource toolkit System map 11/27A VALUE-BASED APPROACH TO CO-DESIGNING SYMBIOTIC SOLUTIONSERVDES 2016 CONCEPT DEVELOPMENTNEED & RESOURCE MATCHINGNEED & RESOURCE ANALYSIS
- 12. TOOLS /METHODS STAGE During workshop Need matrix Stakeholder d ialogue Affinity diagram Resource toolkit System map Before workshop Interview Survey Literature review 12/27A VALUE-BASED APPROACH TO CO-DESIGNING SYMBIOTIC SOLUTIONSERVDES 2016 CONCEPT DEVELOPMENTNEED & RESOURCE MATCHINGNEED & RESOURCE ANALYSIS
- 13. Figure 5 Stakeholder dialogue TOOLS /METHODS STAGE During workshop Need matrix Stakeholder d ialogue Affinity diagram Before workshop Literature review Resource toolkit Resource toolkit System map 13/27A VALUE-BASED APPROACH TO CO-DESIGNING SYMBIOTIC SOLUTIONSERVDES 2016 Interview Survey CONCEPT DEVELOPMENTNEED & RESOURCE MATCHINGNEED & RESOURCE ANALYSIS
- 14. TOOLS /METHODS STAGE During workshop Need matrix Stakeholder d ialogue Affinity diagram Before workshop Literature review Figure 6 Need matrix (Baek, 2014) Resource toolkit Resource toolkit System map 14/27A VALUE-BASED APPROACH TO CO-DESIGNING SYMBIOTIC SOLUTIONSERVDES 2016 Interview Survey CONCEPT DEVELOPMENTNEED & RESOURCE MATCHINGNEED & RESOURCE ANALYSIS
- 15. Figure 7 Affinity diagram TOOLS /METHODS STAGE During workshop Need matrix Stakeholder d ialogue Affinity diagram System map Before workshop Literature review Figure 8. Clustered needs Resource toolkit Resource toolkit 15/27A VALUE-BASED APPROACH TO CO-DESIGNING SYMBIOTIC SOLUTIONSERVDES 2016 Interview Survey CONCEPT DEVELOPMENTNEED & RESOURCE MATCHINGNEED & RESOURCE ANALYSIS
- 16. TOOLS /METHODS STAGE During workshop Need matrix Stakeholder d ialogue Affinity diagram Resource toolkit Resource toolkit System map Before workshop Literature review Figure 9 Need and resource matching using resource toolkit 16/27A VALUE-BASED APPROACH TO CO-DESIGNING SYMBIOTIC SOLUTIONSERVDES 2016 Interview Survey CONCEPT DEVELOPMENTNEED & RESOURCE MATCHINGNEED & RESOURCE ANALYSIS
- 17. TOOLS /METHODS STAGE During workshop Need matrix Stakeholder d ialogue Affinity diagram Resource toolkit Resource toolkit System map Before workshop Literature review 17/27A VALUE-BASED APPROACH TO CO-DESIGNING SYMBIOTIC SOLUTIONSERVDES 2016 Interview Survey Figure 16. Idea selection through voting CONCEPT DEVELOPMENTNEED & RESOURCE MATCHINGNEED & RESOURCE ANALYSIS
- 18. Figure 10 System map TOOLS /METHODS STAGE During workshop Need matrix Stakeholder d ialogue Affinity diagram Before workshop Literature review Resource toolkit Resource toolkit System map Figure 11 Idea development through system mapping 18/27A VALUE-BASED APPROACH TO CO-DESIGNING SYMBIOTIC SOLUTIONSERVDES 2016 Interview Survey CONCEPT DEVELOPMENTNEED & RESOURCE MATCHINGNEED & RESOURCE ANALYSIS
- 19. Figure 12 ‘Neighbouring producer community’ concept 19/27A VALUE-BASED APPROACH TO CO-DESIGNING SYMBIOTIC SOLUTIONSERVDES 2016 Producer Producer
- 20. 21/27A VALUE-BASED APPROACH TO CO-DESIGNING SYMBIOTIC SOLUTIONSERVDES 2016 labour profitprofit Food packa ge in bundle VALUE EXCHANGE Producer Producer
- 21. 20/27A VALUE-BASED APPROACH TO CO-DESIGNING SYMBIOTIC SOLUTIONSERVDES 2016 consumers’ feedback Information on production VALUE EXCHANGE Producer Producer
- 22. 22/27A VALUE-BASED APPROACH TO CO-DESIGNING SYMBIOTIC SOLUTIONSERVDES 2016 Information sharing product management VALUE EXCHANGE Producer Producer
- 23. • Enabling participants to find the value exchange opportunities in intersection of needs INSIGHTS ON ENGAGING PARTICIPANTS IN VALUE EXCHANGE PROCESS 23/27A VALUE-BASED APPROACH TO CO-DESIGNING SYMBIOTIC SOLUTIONSERVDES 2016
- 24. VALUE EXCHANGE labour profitprofit Food packa ge in bundle 24/27A VALUE-BASED APPROACH TO CO-DESIGNING SYMBIOTIC SOLUTIONSERVDES 2016 • Enabling participants to seek potential resource by providing sufficient and relevant resour ce pool INSIGHTS ON ENGAGING PARTICIPANTS IN VALUE EXCHANGE PROCESS
- 25. • Enabling participants’ ideation more concrete, flexible and realistic with supportive toolkits 32% 13% 10% 6% “I could articulate the ambiguous idea into concrete one by watching the s pecific resource images” “I could find new resources which I didn’t know before” “I could come up with new idea with I’ve never been thought” “I could derive more specific and realistic idea by utilizing available resources” 25/27A VALUE-BASED APPROACH TO CO-DESIGNING SYMBIOTIC SOLUTIONSERVDES 2016 INSIGHTS ON ENGAGING PARTICIPANTS IN VALUE EXCHANGE PROCESS
- 26. IMPLICATION OF VCM 26/27A VALUE-BASED APPROACH TO CO-DESIGNING SYMBIOTIC SOLUTIONSERVDES 2016 • practical strategies for co-designing symbiotic solution • identifying opportunities for value exchange • integrating various needs into systemic solution • facilitating stakeholders’ engagement in co-design process
- 27. FURTHER STUDY • Application of VCM to case studies in different contexts for validation • Measuring and evaluating the equivalence of exchanged value 27/27A VALUE-BASED APPROACH TO CO-DESIGNING SYMBIOTIC SOLUTIONSERVDES 2016