What are the advantages of mobile web and native apps? And how do I start my new app? This is a round-up that I assembled in the last 5 minutes of Indias Meta Refresh conference 2015.

1. Web vs Native
Mobile Round-up
by Thomas Gorissen

2. When is mobile web good?
Immediate/Impulsive need
On the go
Light-weight
No user commitment/Try out
Little complexity
One time/low value transactions
Need for fast iteration

3. When is native good?
Repeating need
On the go
High complexity, heavy code
User benefits from commitment
Performance/Engagement
Sensor access
App Store as marketing channel

4. When is desktop web
good?
High complexity
High value transactions
Deeply Experiential
Need for fast iteration

5. Mobile web first
How to start?

6. Why?
Can add richer desktop web experience through media-
queries
Immediate broad reach
Mobile browsers support modern coding standards
(few exceptions)
App Store through wrapper
Fix things fast