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Stone Creek Wine - Japanese Marketplace

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Chris Serio
Chris Serio
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Stone Creek Winery Bringing a taste of California to Japan Preliminary Marketing Plan May 14th, 2009 Pattie Chen Jim Folger Alexis Kushner Alesandro Licopoli Christopher Serio
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Marketing Objectives
[object Object],[object Object],[object Object],[object Object],Product Adaptation
Promotion Mix ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Pull Strategy-1: Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Pull Strategy-2: Trade Fairs and Exhibitions ,[object Object],[object Object],[object Object]
Pull Strategy-3: Sponsorship ,[object Object],[object Object],[object Object],[object Object]
Pull Strategy-4: Sales Promotion ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Channels of Distribution
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Initial Pricing Strategy
[object Object],[object Object],[object Object],[object Object],[object Object],Price Escalation
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Future Pricing Strategy
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Fax Offer - key points
[object Object],[object Object],[object Object],[object Object],[object Object],Proforma Invoice – key points
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Conclusion
Questions?

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Stone Creek Wine - Japanese Marketplace

  • 1. Stone Creek Winery Bringing a taste of California to Japan Preliminary Marketing Plan May 14th, 2009 Pattie Chen Jim Folger Alexis Kushner Alesandro Licopoli Christopher Serio
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Editor's Notes

  1. Serio 1
  2. Serio 2
  3. Serio 3
  4. Alessandro 1
  5. Alessandro 2
  6. Alessandro 3