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Atlanta VC & Startup Ecosystem - RBL1 - Rebel One Research

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Atlanta VC & Startup Ecosystem - RBL1 - Rebel One Research

For Rebel One we take pride in elevating entrepreneurs wherever they are. In our ecosystem research report on Atlanta we identify the venture capitalists, incubators, accelerators, startups, and other players that help the startup ecosystem flourish. Check out our latest report here.

For Rebel One we take pride in elevating entrepreneurs wherever they are. In our ecosystem research report on Atlanta we identify the venture capitalists, incubators, accelerators, startups, and other players that help the startup ecosystem flourish. Check out our latest report here.

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Atlanta VC & Startup Ecosystem - RBL1 - Rebel One Research

  1. 1. Rebel One Ventures Startup Ecosystem Analysis: Atlanta, GA Vrat Joshi, Analyst Sam Abrams, Analyst Sergio Marrero, Managing Partner
  2. 2. City Snapshot Population | 523K (6M Metro Area) Unemployment | 8.6% (2020) (~3.7% historically | 2019) GDP | $397.3B Education System 57 Colleges Top Programs: Emory University Georgia Institute of Technology (GT) Georgia State University Morehouse College Spelman College College of Engineering (GT) School of Computer Science (GT) Emory School of Medicine A Bird’s Eye View RBL1.COM Sources: Atlanta Chamber of Commerce, US Bureau of Labor Statistics, Federal Reserve Bank of St. Louis Atlanta, GA
  3. 3. Venture Capital Ecosystem Funding Statistics VC Investment: $1.8B, 157 deals U.S. Deal Share: ~1.32% VC Investment per Capita: $300 Top Investment Sectors: Fintech, Digital Health, Marketing Tech, Transportation, Logistics, Supply Chain, Proptech Macroeconomics of the VC Space Sources: Pitchbook-NVCA Venture Monitor, AtlantaInno, Startup Genome, Crunchbase RBL1.COM Ecosystem Observations » Atlanta broke records, yet again, by delivering an outstanding year of investments in venture capital for 2019 (up 56%), despite a lackluster ending in Q4 2019 (an unusual drop of 71%) » Q1 2020 blasted off as the ecosystem surpassed historicals and expectations despite the looming pandemic; however, Q2 reflected the recession entirely as Atlanta reported the lowest amount of funding in the last two year (it is important to note the number of deals were roughly on par - meaning investments per venture were far less) » First Top 25 Global Startup Ranking (#23) Atlanta, GA
  4. 4. Funding Options Looking into the Investors RBL1.COM Venture Capital Angels & Angel Groups Accelerators & Incubators  Atlanta Ventures, BIP Capital, BLH Venture Partners, C&B Capital, Collab Capital, CTW Venture Partners, Engage Ventures, Forte Ventures, Fulcrum Equity Partners, Knoll Ventures, Tech Square Ventures, Valor Ventures Atlanta Tech Angels, Keiretsu Forum Atlanta, No Limit Ventures, Charlie Papparelli, Michael Cohn, Paul Judge, Kathryn Finnely, Payman Pouladdej, Tyler Scriven, Kurt Uhlir, Jose Mallabo, Rodney Sampson, Jewel Solomon ATDC, AscendATL, Atlanta Tech Village, Startup Atlanta, 22TechPark, Center for Civic Innovation, The Farm, Techstars Atlanta, Emory Startup Launch, Opportunity Hub (OHUB), Start:Me, Greenhouse Accelerator Sources: AmericanInno (Atl), AngelList, IdeaGist Atlanta, GA
  5. 5. Startup Media Channels:  Hypepotamus, Atlanta Inno, Tech Square ATL, Atlanta Tech Blogs, Urban Geexz Meetups / Community Organizations: ATL Black Tech, FinTech South, Tech404, FinTech ATL, Women in Tech, Venture Atlanta, Southeast Investor Group, Ritz Group, Gathering of Angels, Village Micro Fund Other Resources Co-Working Spaces:  Alkaloid Networks, CIC, Constellations, Elevator Factory, Industrious, Spaces, WeWork, IgniteHQ, Switch Yards, Meet at Roam, The Circuit, The Lola, Russell Center for Innovation and Entrepreneurship, The Gathering Spot, Atlanta Innovation Hub (Accenture) Founder Resources to Gain Knowledge RBL1.COM Sources: AmericanInno (Atl), DropDesk Atlanta, GA
  6. 6. Current Leaders & Rising Players Largest Companies (Market Cap)*: Aaron’s, Delta Airlines, Cable News Network (CNN), Equifax, Genuine Parts Company, HD Supply, The Coca Cola Company, The Home Depot, The Southern Company, United Parcel Service (UPS), WestRock *Major corporate HQ or regional offices Notable High-Tech Ventures Started: Mailchimp (Social Mailing Platform), Cricket Wireless (Telecommunications), HowStuffWorks.com (Information Services), The Weather Channel (Television Service), Calendly (Productivity Software), First Data (FinTech), Kabbage (FinTech), OneTrust (Business Software), GreenSky(FinTech), and AirWatch (Network Management) Who Dominates the Atlanta Economy? RBL1.COM Sources: Atlanta Chamber of Commerce (HQ’s), Pitchbook Atlanta, GA
  7. 7. Economic Activity RBL1.COM FinTech & PropTech Lead the Way Recent M&A & IPO’s: » Fairlife, Coca Cola | Undisclosed » Sage Pay, Elavon | $300M » Neurotic Media, Peloton | Undisclosed » Car360, Carvana | $22M » The Weather Group, Byron Allen | $300M » Vyne, The Jordan Company | Undisclosed » OS National, Open Door | Undisclosed » Reaction Commerce, Mailchimp | $16.1M » First Data, Fiserv | $22B » Inhibikase Therapeutics IPO Filing (IKT) | Unknown MC » Cardlytics IPO (CDLX) | $237M MC » Green Sky IPO (GSKY) | $4.35B MC Top Ranked Startups:  » Bakkt | Financial Tech » Padsplit | Property Tech » Pindrop | Network Management » Fanatics | Entertainment Tech » SimpleShowing | Property Tech » Flourish Software | Supply Chain (CBD) » Nview Health | Healthcare Tech » Polygon.io | Market Information Tech » Fazt Tech | Manufacturing » Safe Trip | Healthcare Transportation » Demand Driven Tech | Logistics & Supply Chain » Lionheart Games | Gaming (Anime) » Qoins | Financial Tech(Acquired, Acquiree | Deal Value), Market Cap (MC) at IPO Sources: Pitchbook, Crunchbase, AtlantaInno, Built in Atlanta Atlanta, GA
  8. 8. Map / Region Insights: » Atlanta’s primary focus is in the fintech sector - due to 70% of all credit card transactions passing through one of four companies » Accelerators and coworking spaces surround the two entrepreneurial heavy universities (Emory & Georgia Tech), resulting in venture capital spaces surrounding the area. » Black Americans are the largest racial minority at 32.4% of the population and thus supports Atlanta as an epicenter for black entrepreneurial talent Area Insights Venture Capital Accelerator / Incubator Co-Working Sources: Payments Journal RBL1.COM Analyzing the Geographic and Economic Reach Atlanta, GA
  9. 9. Sources Interviews: https://fred.stlouisfed.org/series/ATLPOP https://www.flaticon.com/,, https://www.metroatlantachamber.com/assets/2018_atl_rankings_7_20_18_kbEBeWJ.pdf, https://www.crunchbase.com/organization/mailchimp https://www.americaninno.com/atlanta/guides/funding-index-a-guide-to-the-atlanta-venture-capital-angel-investing-ecosystem/, https://drop-desk.com/best-coworking-spaces/atlanta https://www.americaninno.com/atlanta/fundings/report-atlanta-startups-closed-record-year-strong-with-1-8b-in-venture-funding/ https://startupgenome.com/reports/gser2020, https://ideagist.com/list-of-startup-accelerators-and-incubators-in-georgia-usa/, https://builtin.com/atlanta/atlanta-startups https://www.metroatlantachamber.com/resources/most-popular/fortune-500-fortune-1000-in-metro-atlanta, https://www.americaninno.com/atlanta/20-Startups-to-Watch-in-2020-atl https://www.americaninno.com/atlanta/fundings/the-top-atlanta-tech-mergers-acquisitions-and-exits-in-2019/, https://www.crunchbase.com/search/organization.companies/field/hubs/org_num_ipos/atlanta-companies https://www.flaticon.com/ https://www.paymentsjournal.com/atlanta-is-transaction-alley-processes-70-of-debit-credit-gift-transactions-annually/ Driven by the energetic and tech progressive environments of the universities in Atlanta, this startup ecosystem continuously produces some of the most consistent tech-minded entrepreneurs. When integrating this culture with a city that holds one of the most active airports in the world, has tremendous housing feasibility, and one which processes a majority of the nations $4.4T credit card payments, it’s clear why Atlanta comes out as a leader in Fintech, Proptech, and Logistics. Moreover, Atlanta is home to a plethora of Fortune 500 companies all which specialize in different baskets allowing for creativity, freedom, and flexibility when it comes to forming a startup. Finally, as mentioned earlier, the universities, particularly historically black colleges and universities (HBCUs), in the region play a fundamental role through programs and organizations that really foster a sense of inclusion which in turn affects the entire venture capital ecosystem of Atlanta. There are, however, concerns with the ecosystem: particularly when understanding that the city has one of the lowest VC investment per capita noted throughout our ecosystem review. However, we believe the dividends have yet to be paid off from Atlanta’s strategy and with time, metrics considering VC funding will align with other ecosystems. Analysis State of the Market Atlanta, GA

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