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Business Model vs Strategy Explained

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The difference between the two so often confused terms -- 'business model' and 'strategy' -- are visualized and explained in this brief slide deck, along with some of the related concepts. Key references that served as an inspiration for this investigation are provided. Do you agree with the result?

Veröffentlicht in: Bildung, Business
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Business Model vs Strategy Explained

  1. 1. SERGEJS GROSKOVS PHD FELLOW DEPARTMENT OF BUSINESS ADMINISTRATION BUSINESS MODEL VS STRATEGY SERGEJS GROSKOVS 26/8/2013 BUSINESS AND SOCIAL SCIENCES AARHUS UNIVERSITY BUSINESS MODEL VS STRATEGY EXPLAINED 1
  2. 2. DEPARTMENT OF BUSINESS ADMINISTRATION BUSINESS AND SOCIAL SCIENCES AARHUS UNIVERSITY BUSINESS MODEL VS STRATEGY SERGEJS GROSKOVS 26/8/2013 STRATEGY › Which product-market domain shall we compete in? PRODUCT-MARKET DOMAIN OTHER BUSINESS MODEL OTHER FIRM’S OTHER FIRM’S OTHER FIRM’S OTHER FIRM’S OTHER BUSINESS MODEL OUR BUSINESS MODEL CUSTOMER’S ACTIVITY OUR ACTIVITY OUR ACTIVITY OUR ACTIVITY REVENUESCOSTS PROFIT BUSINESS MODEL › What is our way of conducting business in this product-market domain to secure superior profit? › OR: Which activities and in which order shall we perform ourselves and which shall we leave to others?
  3. 3. DEPARTMENT OF BUSINESS ADMINISTRATION BUSINESS AND SOCIAL SCIENCES AARHUS UNIVERSITY BUSINESS MODEL VS STRATEGY SERGEJS GROSKOVS 26/8/2013 RELATED CONCEPTS Value chain › Chain of activities from raw material and idea sourcing to final product delivery to the end customer, includes all activities of all firms Value proposition › Product, or output, created by the firm’s business model for the customer down the value chain Industry › All firms competing in the same product-market domain with similar or different business models Value network › Firms collaborating within the focal firm’s business model to cooperatively create, deliver and capture value BUSINESS MODEL ACTIVITIES Value creation › Activities transforming input into output, contribute to costs Value delivery › Activities delivering output to the customer, contribute to costs Value capture › Activities enticing customers to pay and collecting these payments, thus converting the output into profitable revenues 3
  4. 4. DEPARTMENT OF BUSINESS ADMINISTRATION BUSINESS AND SOCIAL SCIENCES AARHUS UNIVERSITY BUSINESS MODEL VS STRATEGY SERGEJS GROSKOVS 26/8/2013 SOURCES OF INSPIRATION › Zott, C., & Amit, R. 2008. The fit between product market strategy and business model: Implications for firm performance. Strategic Management Journal, 29(1): 1–26. › Zott, C., & Amit, R. 2010. Business Model Design: An Activity System Perspective. Long Range Planning, 43(2-3): 216–226. › Teece, D. J. 2010. Business Models, Business Strategy and Innovation. Long Range Planning, 43(2-3): 172–194. › Cavalcante, S., Kesting, P., & Ulhøi, J. 2011. Business model dynamics and innovation: (re)establishing the missing linkages. Management Decision, 49(8): 1327–1342. › Porter, M. E. 1980. Industry Structure and Competitive Strategy: Keys to Profitability. Financial Analysts Journal, 36(4): 30–41. 4
  5. 5. DEPARTMENT OF BUSINESS ADMINISTRATION BUSINESS AND SOCIAL SCIENCES AARHUS UNIVERSITY BUSINESS MODEL VS STRATEGY SERGEJS GROSKOVS 26/8/2013 5 KEEP IN TOUCH SERGEJS GROSKOVS sgros@asb.dk

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