Tips & Tricks Black Friday 2015 @ 2parale
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Tips & Tricks Black Friday 2015 @ 2parale, 11 noiembrie 2015, Sheraton Hotel Bucuresti
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Tips & Tricks Black Friday 2015 @ 2parale
- 1. Black Friday Tips & Tricks cu Șerban Cristian www.seoserv.r
- 3. Info Info (Sa fim la curent) www.seoserv.r
- 4. Info • Atentie la informarile magazinelor • Google Alerts Info (Sa fim la curent) www.seoserv.r
- 5. Info (Sa fim la curent)
- 6. Info • Atentie la informarile magazinelor • Google Alerts • Aboneaza-te la NL magazine • Centralizeaza informatiile Info (Sa fim la curent) www.seoserv.r
- 8. Public • Incentiveaza abonarea la NL propriu • Seteaza campanii sau LP pe grupe de public • Testeaza in prealabil (campanii) Public (Segmentare) www.seoserv.r
- 10. Cum facem bani? StrategyCash • Verifica procesul de comanda • FOCUS! EN-GROS( liste ) !!! “liste de magazine participante la Black Friday” is so... 2012! www.seoserv.r
- 11. Cum facem bani? StrategyCash • Verifica procesul de comanda • FOCUS! EN-GROS( liste ) • Fii explicit! Nume, url, produse, categorii de reduceri www.seoserv.r
- 12. StrategyCash • Verifica procesul de comanda • FOCUS! EN-GROS( liste ) • Fii explicit! Nume, url, produse, categorii de reduceri • Deeplinks • Pret mare = comision mare, dar multe comisioane mici? • Esti deosebit? Negociaza! www.seoserv.r
- 13. DEAL Black Friday 2014 StrategyCash
- 14. StrategyCash • Iti cunosti publicul? Oferte relevante • Fii inventiv! Iesi din multime daca vrei performanta Publicul tau sa vada in siteul, blogul sau pagina ta de Fb informatii deosebite Spune-le de ce sunt ofertele atractive, nu doar ca exista. www.seoserv.r
- 15. StrategyCash • Iti cunosti publicul? Oferte relevante • Fii inventiv! Iesi din multime daca vrei performanta Publicul tau sa vada in siteul, blogul sau pagina ta de Fb informatii deosebite Spune-le de ce sunt ofertele atractive, nu doar ca exista. www.seoserv.r
- 17. • info prealabil, intentie, data • NU DILUA cu mini campanii • BF=Vinerea Neagra, OK Black Week • insereaza periodic info afiliati • info complet, nu avea aere de vedeta • ajuta-ta cu furnizorii ptr a suporta oferte • profit minim/0 ptr produse vedeta ( vor fi locomotiva campaniei, nu oferii 98% la nimic Magazine (advertiser) www.seoserv.r
- 18. • PERSONALIZEAZA! (site, LP, categorie), tema black, o pisica, bla bla ) • materiale complete promovare Magazine (advertiser) www.seoserv.r
- 20. • PERSONALIZEAZA! (site, LP, categorie), tema black, o pisica, bla bla ) • materiale complete promovare • MINIM info si materiale ptr prod vedeta • Reminder! NU ajuta cu NIMIC info ca ai reduceri 10-90% • Identifica/colaboreaza cu Afiliatii de top • Server? script? testeaza! Magazine (advertiser) www.seoserv.r
- 21. • PERSONALIZEAZA! (site, LP, categorie), tema black, o pisica, bla bla ) • materiale complete promovare • MINIM info si materiale ptr prod vedeta • Reminder! NU ajuta cu NIMIC info ca ai reduceri 10-90% • Identifica/colaboreaza cu Afiliatii de top • Server? script? testeaza! Magazine (advertiser) www.seoserv.r
- 22. • Flux de comanda pe orice diagonala • Atentie la volum! Oameni, hartie, tonner, backup net, ambalaje, curieri. • #farateamadezerori • Respecta-ti afiliatii • Super afiliati! • Bonusuri • O zi cat un an Magazine (advertiser) www.seoserv.r
- 23. • Flux de comanda pe orice diagonala • Atentie la volum! Oameni, hartie, tonner, backup net, ambalaje, curieri. • #farateamadezerori • Respecta-ti afiliatii • Super afiliati! • Bonusuri • O zi cat un an Magazine (advertiser) www.seoserv.r
- 24. • Flux de comanda pe orice diagonala • Atentie la volum! Oameni, hartie, tonner, backup net, ambalaje, curieri. • #farateamadezerori • Respecta-ti afiliatii • Super afiliati! • Bonusuri • O zi cat un an Magazine (advertiser) www.seoserv.r
- 25. Vă mulțumesc pentru atenție! /serbancristianconstantin @serbancc www.seoserv.ro www.seoserv.r
Editor's Notes
- Verne Harnish “Growth Guy” Verne Harnish is founder of the Entrepreneurs‘ Organization (EO) and is well-known as the “Growth Guy”. He is also founder and CEO of Gazelles, Inc. This sample presentation is for entrepreneurs and executives of companies, aimed at helping them better manage the chaos that comes with growing a business. The Gazelles presentations are clear and concise; simple, yet bold – it is the style embraced by growth firms. My PowerPoint style is not a lot of words on a slide – just key concepts. I like to use the black background, because it provides a lot of contrast and will let the words come out more intensively. My presentation style is to stand in front of the audience without a podium and share lots of stories of actual growth companies, like those represented in my audience, applying and having success with our tools and techniques. Audiences tend to not remember facts, but they’ll remember the stories. More specifically, I’ll share a key point (highlighted in the PowerPoint), tell a story, then review how the story relates back to the key point. Then I’ll ask the audience to take a few minutes and apply the key point to their own company. Note: You understand that Microsoft does not endorse or control the content provided in the following presentation. Slide Notes: Color coding used to delineate key points and align with key elements of my company. In this case, the yellow bar to the left is one of the two key colors of our logo. You’ll find custom layouts with a few color options, such as those on subsequent slides, on the Home tab under Slides. To change the color of objects on any slide layout, switch to Slide Master view. On the Themes tab, under Master Views, click Edit Master, and then click Slide Master. Black on black background – embed an image of your own logo (the double swish you see is similar to the one from our old Gazelles logo) To replace the ‘Your Logo’ placeholder with your own logo, switch to Slide Master view. On the Themes tab, under Master Views, click Edit Master, and then click Slide Master. When you replace the placeholder image with your logo on the slide master, it will appear on all slides.
- “Tell them what you’re going to tell them” Once I paint them a picture of the success they’ll achieve, using the opening story and slide, I next outline no more than 3 to 5 key “how to’s” for achieving this success, color-coded to each upcoming section of the presentation. For growing companies I have them focus on four key decisions they must get right: People, Strategy, Execution, and Cash. These four words are placed one per color-coded box. And I’ll share a growth company example for each key point.
- Going into detail Each key point is anchored with a question. I find posing a question to the audience relative to each key point engages them to proactively think and apply the ideas to their own situation vs. just listen to what I have to say. Slide Notes: Place the title of the first key point where it says “People” and also in the box in the upper right. This may seem redundant, but the repetition is important. The “subline” in the upper right hand box is for a one or two word anchor to the first key point. In my case, the subline for “People” is “Happiness” – it’s the people you surround yourself with in business who impact your happiness. I’ll then carry the “box” in the upper right hand corner, color-coded to that section, to additional content slides in that section.
- Going into detail Each key point is anchored with a question. I find posing a question to the audience relative to each key point engages them to proactively think and apply the ideas to their own situation vs. just listen to what I have to say. Slide Notes: Place the title of the first key point where it says “People” and also in the box in the upper right. This may seem redundant, but the repetition is important. The “subline” in the upper right hand box is for a one or two word anchor to the first key point. In my case, the subline for “People” is “Happiness” – it’s the people you surround yourself with in business who impact your happiness. I’ll then carry the “box” in the upper right hand corner, color-coded to that section, to additional content slides in that section.
- Going into detail Each key point is anchored with a question. I find posing a question to the audience relative to each key point engages them to proactively think and apply the ideas to their own situation vs. just listen to what I have to say. Slide Notes: Place the title of the first key point where it says “People” and also in the box in the upper right. This may seem redundant, but the repetition is important. The “subline” in the upper right hand box is for a one or two word anchor to the first key point. In my case, the subline for “People” is “Happiness” – it’s the people you surround yourself with in business who impact your happiness. I’ll then carry the “box” in the upper right hand corner, color-coded to that section, to additional content slides in that section.
- Going into detail Each key point is anchored with a question. I find posing a question to the audience relative to each key point engages them to proactively think and apply the ideas to their own situation vs. just listen to what I have to say. Slide Notes: Place the title of the first key point where it says “People” and also in the box in the upper right. This may seem redundant, but the repetition is important. The “subline” in the upper right hand box is for a one or two word anchor to the first key point. In my case, the subline for “People” is “Happiness” – it’s the people you surround yourself with in business who impact your happiness. I’ll then carry the “box” in the upper right hand corner, color-coded to that section, to additional content slides in that section.
- Again I put only the key concept on screen and then talk about it. Slide Note: This slide illustrates the alignment with a new topic using color. Note that it uses a color-coded Section Header layout.
- Again I put only the key concept on screen and then talk about it. Slide Note: This slide illustrates the alignment with a new topic using color. Note that it uses a color-coded Section Header layout.
- Key Points For certain key points, I’ll simply place a few words on a slide without any other visuals, especially when I can’t find an appropriate picture and I want the words to linger in the minds of my audience. Again, I’ll always tell a story that brings the key point alive for the audience while I keep the words on the screen, effectively “burning“ an image in their mind.
- Key Points For certain key points, I’ll simply place a few words on a slide without any other visuals, especially when I can’t find an appropriate picture and I want the words to linger in the minds of my audience. Again, I’ll always tell a story that brings the key point alive for the audience while I keep the words on the screen, effectively “burning“ an image in their mind.
- Key Points For certain key points, I’ll simply place a few words on a slide without any other visuals, especially when I can’t find an appropriate picture and I want the words to linger in the minds of my audience. Again, I’ll always tell a story that brings the key point alive for the audience while I keep the words on the screen, effectively “burning“ an image in their mind.
- Key Points For certain key points, I’ll simply place a few words on a slide without any other visuals, especially when I can’t find an appropriate picture and I want the words to linger in the minds of my audience. Again, I’ll always tell a story that brings the key point alive for the audience while I keep the words on the screen, effectively “burning“ an image in their mind.
- Key Points For certain key points, I’ll simply place a few words on a slide without any other visuals, especially when I can’t find an appropriate picture and I want the words to linger in the minds of my audience. Again, I’ll always tell a story that brings the key point alive for the audience while I keep the words on the screen, effectively “burning“ an image in their mind.
- Key Points For certain key points, I’ll simply place a few words on a slide without any other visuals, especially when I can’t find an appropriate picture and I want the words to linger in the minds of my audience. Again, I’ll always tell a story that brings the key point alive for the audience while I keep the words on the screen, effectively “burning“ an image in their mind.
- Key Points For certain key points, I’ll simply place a few words on a slide without any other visuals, especially when I can’t find an appropriate picture and I want the words to linger in the minds of my audience. Again, I’ll always tell a story that brings the key point alive for the audience while I keep the words on the screen, effectively “burning“ an image in their mind.
- Actionable ending I always want to leave the audience with an assignment – some action they need to take. In this case, I’ll ask which of the four decisions do they feel their company needs to focus on the most? Then I’ll give them a few minutes to note their answer and to outline three actions they’ll take when they get back to the office. Slide Notes: If I use photos, I often change the contrast and brightness so that the words stand out. To adjust brightness and contrast for a picture that you set as a slide background, hold down CONTROL, click the slide and then click Format Background. Find brightness and contrast settings on the Adjust Picture tab of that dialog box.. To adjust brightness and contrast for a picture on a slide, select the picture and then click the Format Picture tab. Under Adjust, click Corrections to access brightness and contrast options.
- Again I put only the key concept on screen and then talk about it. Slide Note: This slide illustrates the alignment with a new topic using color. Note that it uses a color-coded Section Header layout.
- Again I put only the key concept on screen and then talk about it. Slide Note: This slide illustrates the alignment with a new topic using color. Note that it uses a color-coded Section Header layout.
- Again I put only the key concept on screen and then talk about it. Slide Note: This slide illustrates the alignment with a new topic using color. Note that it uses a color-coded Section Header layout.
- Again I put only the key concept on screen and then talk about it. Slide Note: This slide illustrates the alignment with a new topic using color. Note that it uses a color-coded Section Header layout.
- Again I put only the key concept on screen and then talk about it. Slide Note: This slide illustrates the alignment with a new topic using color. Note that it uses a color-coded Section Header layout.
- Again I put only the key concept on screen and then talk about it. Slide Note: This slide illustrates the alignment with a new topic using color. Note that it uses a color-coded Section Header layout.
- Again I put only the key concept on screen and then talk about it. Slide Note: This slide illustrates the alignment with a new topic using color. Note that it uses a color-coded Section Header layout.
- Again I put only the key concept on screen and then talk about it. Slide Note: This slide illustrates the alignment with a new topic using color. Note that it uses a color-coded Section Header layout.
- Verne Harnish “Growth Guy” Verne Harnish is founder of the Entrepreneurs‘ Organization (EO) and is well-known as the “Growth Guy”. He is also founder and CEO of Gazelles, Inc. This sample presentation is for entrepreneurs and executives of companies, aimed at helping them better manage the chaos that comes with growing a business. The Gazelles presentations are clear and concise; simple, yet bold – it is the style embraced by growth firms. My PowerPoint style is not a lot of words on a slide – just key concepts. I like to use the black background, because it provides a lot of contrast and will let the words come out more intensively. My presentation style is to stand in front of the audience without a podium and share lots of stories of actual growth companies, like those represented in my audience, applying and having success with our tools and techniques. Audiences tend to not remember facts, but they’ll remember the stories. More specifically, I’ll share a key point (highlighted in the PowerPoint), tell a story, then review how the story relates back to the key point. Then I’ll ask the audience to take a few minutes and apply the key point to their own company. Note: You understand that Microsoft does not endorse or control the content provided in the following presentation. Slide Notes: Color coding used to delineate key points and align with key elements of my company. In this case, the yellow bar to the left is one of the two key colors of our logo. You’ll find custom layouts with a few color options, such as those on subsequent slides, on the Home tab under Slides. To change the color of objects on any slide layout, switch to Slide Master view. On the Themes tab, under Master Views, click Edit Master, and then click Slide Master. Black on black background – embed an image of your own logo (the double swish you see is similar to the one from our old Gazelles logo) To replace the ‘Your Logo’ placeholder with your own logo, switch to Slide Master view. On the Themes tab, under Master Views, click Edit Master, and then click Slide Master. When you replace the placeholder image with your logo on the slide master, it will appear on all slides.