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1. Steps to Rank Higher on
Search Engine Result Pages

2. Search Engine Optimization
Importance
 6 times more effective than a banner Ad
 Delivers qualified leads
 80% of Internet user sessions begin at the search
engines
(Source: Internetstats.com)
 55% of online purchases are made on sites found
through search engine listings
(Source: Internetstats.com)

3. Steps for Higher Search Engine
Rankings
1) Get Your Site Fully Indexed
 The better your PageRank, the deeper and more
often your site will be crawled
 Search Results include non-indexed pages (e.g. ones
with no title or snippet)
 Misconfigurations (in robots.txt, in the type of redirects
used, etc.) can kill indexation
 Keep your error pages out of the index by returning
404 status code
 Keep duplicate pages out of the index by
standardizing your URLs

4. Steps for Higher Search Engine
Rankings
2) Get Your Pages Visible
 100+ “signals” that influence ranking
 Home page is the most important page of a site
 Incorporate Keywords into Meta Tags, Headings (H1
& H2 tags), Alt tags and Hyperlink
 Have text for navigation, not graphics

5. Steps for Higher Search Engine
Rankings
3) Build Links and PageRank
 “Link popularity” affects Search Engine Rankings
 PageRank™ - Links from “important” sites have more
impact on Google rankings
 Google offers a window into your PageRank
 PageRank meter in the Google Toolbar (toolbar.google.com)
 Google Directory (directory.google.com) category pages
 3rd party tools like SEOChat.com’s “PageRank Lookup” &
“PageRank Search”
 Scores range from 0-10 on a logarithmic scale

6. Steps for Higher Search Engine
Rankings
4) Leverage Your PageRank
 Homepage’s PageRank gets distributed to your
deep pages by virtue of your hierarchical internal
linking structure
Ideal Internal Site Linking Hierarchies

7. Steps for Higher Search Engine
Rankings
5) Track the Right Metrics
 Indexation: # of pages indexed, % of site indexed, %
of product inventory indexed, # of “fresh pages”
 Link popularity: # of links, PageRank score (0 - 10)
 Rankings: By Keyword, “filtered” (penalized) rankings
 Keyword popularity: # of searches, competition, KEI
(Keyword Effectiveness Indicator) scores
 Cost/ROI: Sales by Keyword & by engine, cost per
lead

8. Steps for Higher Search Engine
Rankings
6) Avoid Worst Practices
 Target relevant keywords
 Don’t stuff keywords or replicate pages
 Create useful content
 Links should be relevant
 Observe copyright/trademark law & Google’s
guidelines

9. Contact Us!
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Email:
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