From the online workshops at http://www.creativesearchstrategies.com, SEO Expert Steve Wiideman presents this 90 minute in-depth presentation on Internet Marketing Basics. Topics include: choosing vendors, performing research and measuring results.

2. Welcome to CSS! Course Overview E-Business Basics: Define Your Business Model Work in Reverse: Analyze a Performance Report Templates: Sample Report for Your Marketing Team Case Study to Build Off of Resourcing Labor: In-House or Outsource? Project Management: Tools for Marketing & Collaboration Blogs and Sites to Follow in 2011

3. Define Your Business Model “We offer an online membership / subscription service.” “I sell products online and ship directly to the buyer.” “I offer products and services in a specific location(s).” “I market for other companies and receive a commission.”

4. Define Your Business Model

5. Choosing Where to Start Considerations Cost / Budget Resources / Resourcing Demographics (age, gender, ethnicity, etc) Legal Regulations (by state, country, etc) Individual Goals

6. Choosing Where to Start

7. Choosing Where to Start Natural / Organic Search will most always provide the best long term traffic.

8. Analyze a Performance Report Google Analytics is the industry standard web analytics software.

9. Analyze a Performance Report Medium Report

10. Analyze a Performance Report Campaign Report

11. Analyze a Performance Report

12. Analyze a Performance Report

13. A Case Study to Build Off of A Possible Project Lifecycle (After Strategy Development) Website developed by a leading firm such as Digital Eye Media A Usability Expert, such as Aaron Irizarry, edit design & flow for maximum results Website theme developed for Wordpress, Drupal or SEO-Cart Blog deployed with a posting schedule for an expert blogger Social media accounts setup (YouTube, Facebook, Twitter, LinkedIn) Awesome content created on a continuum & syndicated Link bait and link building activities parallel social media Monitoring tools and firms such as Positive Searches protect identity Local SEO firms, such as 29Prime.com help dominate the local area Video marketing experts, such as ReelSEO, create a viral video campaign PR Experts, such as PorterPR.com, help get business featured on and offline

14. Setting Resource Expectations Risk Management If using a vendor, is there a service guarantee? Can you start with a conservative initial budget? Can you review sample reports from past clients? Did you speak with at least 3 references? Will the resource work on a performance basis?

15. In-House or Outsource Considerations Agency fees (labor is a fraction of the cost you pay) Employees may get stuck in a daily routine Doing things right the first time (avoid having to re-engineer anything) Consultants may provide the best blueprint for your employees Can you afford to assign a “Rockstar” to each Internet Marketing channel?

16. Internet Marketing Tools

17. Internet Marketing Tools

18. Internet Marketing Tools

20. Search Engine Watch

21. Search Engine Journal

22. Search Marketing Standard