Diese Präsentation wurde erfolgreich gemeldet.
Die SlideShare-Präsentation wird heruntergeladen. ×

How to get influencers help in content marketing and vice versa

Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Wird geladen in …3
×

Hier ansehen

1 von 37 Anzeige

Weitere Verwandte Inhalte

Diashows für Sie (20)

Ähnlich wie How to get influencers help in content marketing and vice versa (20)

Anzeige

Weitere von Ann Smarty (20)

Aktuellste (20)

Anzeige

How to get influencers help in content marketing and vice versa

  1. 1. HOW TO WIN INFLUENCERS WITH SMART CONTENT MARKETING By Ann Smarty @seosmarty Brand & Community Manager at Internet Marketing Ninjas Influencer marketing days NYC, September 26th, 2017
  2. 2. Influencer marketing + content marketing = ? @seosmarty #InfluencerDays
  3. 3. 1. Content marketing => influence the influencer @seosmarty #InfluencerDays
  4. 4. Association of National Advertisers (ANA) report, The Value of Influencer Content 2017 from Linqia@seosmarty
  5. 5.  Influencer-powered content is more authentic and trusted than brand-created content; @seosmarty  Influencer-powered content sparks audience engagement  Influencer-powered content provides higher ROI #InfluencerDays
  6. 6. @seosmarty
  7. 7. Types of influencer-driven content @seosmarty #InfluencerDays
  8. 8. Interviews (text, podcast, video, Twitter chats, etc.) @seosmarty #InfluencerDays
  9. 9. Expert roundup / Group interview @seosmarty #InfluencerDays
  10. 10. Guest post @seosmarty #InfluencerDays
  11. 11. Surveys @seosmarty #InfluencerDays
  12. 12. Multi-Format Expert Roundup: Case Study @seosmarty #InfluencerDays
  13. 13. Multi-Format Expert Roundup: Case Study @seosmarty #InfluencerDays
  14. 14. Multi-Format Expert Roundup: Case Study @seosmarty #InfluencerDays
  15. 15. Multi-Format Expert Roundup: Case Study @seosmarty #InfluencerDays
  16. 16. Multi-Format Expert Roundup: Case Study @seosmarty ...many of those who took part have said to me "if I ever need anything, just ask." You can't buy those sorts of connections. David Bain #InfluencerDays
  17. 17. Finding & inviting influencers @seosmarty #InfluencerDays
  18. 18. Start by making a list of influencers you already interact with @seosmarty #InfluencerDays
  19. 19. MyBlogU.com: Invite initial contributors @seosmarty #InfluencerDays
  20. 20. Buzzsumo.com: Find more active influencers @seosmarty #InfluencerDays
  21. 21. Associated ego-bait: @seosmarty Associated egobait is when you flatter a blogger through association with other powerful and influential bloggers. Anthony D. Nelson #InfluencerDays
  22. 22. Associated ego-bait: @seosmarty #InfluencerDays
  23. 23. Make yourself known: Work out systems and tools to continuously interact with influencers you collaborate with @seosmarty #InfluencerDays
  24. 24. Twitter lists @seosmarty #InfluencerDays
  25. 25. Private groups (Facebook, Slack, etc.) @seosmarty #InfluencerDays
  26. 26. Formatting & promoting @seosmarty #InfluencerDays
  27. 27. Use visual marketing to generate more awareness @seosmarty #InfluencerDays
  28. 28. Bannersnack & Canva (Freemium): Visuals incorporating contributors @seosmarty #InfluencerDays
  29. 29. Tweetable quotes: @seosmarty #InfluencerDays
  30. 30. Visual quotes: @seosmarty #InfluencerDays
  31. 31. Mistakes @seosmarty #InfluencerDays
  32. 32.  Doing too many expert roundups @seosmarty #InfluencerDays
  33. 33.  Doing too many expert roundups @seosmarty  Scaling too much: Focus on connections! #InfluencerDays
  34. 34.  Doing too many expert roundups @seosmarty  Scaling too much: Focus on connections!  Failing to find an interesting and engaging topic for your content #InfluencerDays
  35. 35. AVOID! @seosmarty #InfluencerDays
  36. 36. STAND OUT! @seosmarty #InfluencerDays
  37. 37. QUESTIONS? By Ann Smarty @seosmarty Brand & Community Manager at Internet Marketing Ninjas

×