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HOW TO WIN
INFLUENCERS WITH
SMART CONTENT
MARKETING
By Ann Smarty
@seosmarty
Brand & Community Manager at
Internet Marketing Ninjas
Influencer marketing days
NYC, September 26th, 2017
Influencer marketing +
content marketing = ?
@seosmarty #InfluencerDays
1. Content marketing
=> influence the
influencer
@seosmarty #InfluencerDays
Association of National Advertisers (ANA) report, The Value of
Influencer Content 2017 from Linqia@seosmarty
 Influencer-powered content is more authentic
and trusted than brand-created content;
@seosmarty
 Influencer-powered content sparks audience
engagement
 Influencer-powered content provides higher
ROI
#InfluencerDays
@seosmarty
Types of
influencer-driven
content
@seosmarty #InfluencerDays
Interviews (text, podcast, video, Twitter chats, etc.)
@seosmarty #InfluencerDays
Expert roundup / Group interview
@seosmarty #InfluencerDays
Guest post
@seosmarty #InfluencerDays
Surveys
@seosmarty #InfluencerDays
Multi-Format Expert Roundup: Case Study
@seosmarty #InfluencerDays
Multi-Format Expert Roundup: Case Study
@seosmarty #InfluencerDays
Multi-Format Expert Roundup: Case Study
@seosmarty #InfluencerDays
Multi-Format Expert Roundup: Case Study
@seosmarty #InfluencerDays
Multi-Format Expert Roundup: Case Study
@seosmarty
...many of those who took part have
said to me "if I ever need anything,
just ask." You can't buy those sorts
of connections.
David Bain
#InfluencerDays
Finding & inviting
influencers
@seosmarty #InfluencerDays
Start by making a list of
influencers you already
interact with
@seosmarty #InfluencerDays
MyBlogU.com: Invite initial contributors
@seosmarty #InfluencerDays
Buzzsumo.com: Find more active influencers
@seosmarty #InfluencerDays
Associated ego-bait:
@seosmarty
Associated egobait is when you
flatter a blogger through association
with other powerful and influential
bloggers.
Anthony D. Nelson
#InfluencerDays
Associated ego-bait:
@seosmarty #InfluencerDays
Make yourself known: Work out
systems and tools to
continuously interact with
influencers you collaborate with
@seosmarty #InfluencerDays
Twitter lists
@seosmarty #InfluencerDays
Private groups (Facebook, Slack, etc.)
@seosmarty #InfluencerDays
Formatting &
promoting
@seosmarty #InfluencerDays
Use visual marketing to generate more awareness
@seosmarty #InfluencerDays
Bannersnack & Canva (Freemium): Visuals
incorporating contributors
@seosmarty #InfluencerDays
Tweetable quotes:
@seosmarty #InfluencerDays
Visual quotes:
@seosmarty #InfluencerDays
Mistakes
@seosmarty #InfluencerDays
 Doing too many expert roundups
@seosmarty #InfluencerDays
 Doing too many expert roundups
@seosmarty
 Scaling too much: Focus on connections!
#InfluencerDays
 Doing too many expert roundups
@seosmarty
 Scaling too much: Focus on connections!
 Failing to find an interesting and engaging
topic for your content
#InfluencerDays
AVOID!
@seosmarty #InfluencerDays
STAND
OUT!
@seosmarty #InfluencerDays
QUESTIONS?
By Ann Smarty
@seosmarty
Brand & Community Manager at
Internet Marketing Ninjas

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