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Author Rank and Guest Blogging

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Author Rank and Guest Blogging

  1. 1. …the reputation of a particular agent, and therefore the reputational score assigned to the particular agent, should depend not just on the number of references to the content signed by the particular agent, but on the importance of the referring documents and other agents…
  2. 2. …the reputation of a particular agent, and therefore the reputational score assigned to the particular agent, should depend not just on the number of references to the content signed by the particular agent, but on the importance of the referring documents and other agents…
  3. 3. ?
  4. 4. ...the reputation of a particular agent, and therefore the reputational score assigned to the particular agent, should depend *not just* on the number of references to the content signed by the particular agent, but on the importance of the referring documents and *other* agents
  5. 5. Example: I did a guest post for Lisa Irby a few years ago
  6. 6. Lisa is a huge authority and she had found out about MyBlogGuest.com from my guest post. Lisa is still mentioning MBG each time when she mentions guest blogging!
  7. 7.  Start building your author profile NOW. (If you own a business, identify your best authors and build several author brands)  Make sure to claim your authorship with Google Plus: Make sure your byline is always connected to your G+ page (and Your G+ Contributor section links to that guest post)  Identify powerful authors in your niche and start building your relationships with them now!
  8. 8. ...reputational scores are relatively difficult to increase and relatively easy to decrease, creating a disincentive for an agent to place its reputation at risk by endorsing content inappropriately. Since the signatures of reputable agents can be used to promote the ranking of signed content in web search results, agents have a powerful incentive to establish and maintain a good reputational score.

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