58. Users: 50mm 750mm 200mm 120mm 10mm
Users: 14mm Millions 14mm 6.5mm
And Social appears to be fragmenting
into multiple large communities
(and thousands of small ones)
74. Who is your audience?
http://xrrr-slog.blogspot.com/2007/10/corporate-demographics-2007.html
75. Where are they on the Web?
http://searchengineland.com/a-portrait-of-who-uses-social-networks-in-the-u-s-and-how-social-media-affects-our-lives-81653
76. What content works there?
http://blog.echen.me/2011/03/14/hacker-news-analysis/
77.
78. How will you get visitors into your funnel?
Branding/Awareness Free Trial Retargeting
Email Social OAuth
Mailing Address Phone Number
Multiple paths can work, so long as you segment them when tracking CR + CLTV
79. How will you measure & improve?
Step #1: Discover
Find inbound marketing paths that look promising and make a list.
Step #2:Test
Invest a few days/hours building authentic value in that niche/sector.
Step #3: Measure
Use your web analytics to track primary + second-order impact
Step #4: Repeat
Throw out low ROI projects; repeat high ROI ones.
http://www.seomoz.org/blog/tracking-the-roi-of-social-media
81. #1: Create Sharing Incentives
to link to!
http://www.paulgraham.com/good.html
82. #1: Create Sharing Incentives
Urbanspoonâs âSpoonbackâ program allowed them to compete w/ Yelp and build awareness to foodies, direct traffic from relevant sites and
great SEO. Founders credited the concept as being the most important part of the companyâs success.
83. #2: Mine the Social Web for Engagement Opportunities
Twitter, LinkedIn, Q+A Sites, Google+, Blog Posts and Facebook can all work
84. #3: Create & Spread Embeddable Content
http://www.simplyhired.com/a/jobtrends/home is a great example
85. #4: Make Your Data Interesting; Share It
Probably the best case study around: http://blog.okcupid.com/index.php/your-looks-and-online-dating/
86. #5: Mine Your Twitter Followers, Emails, etc.
Via Wil Reynolds of SEER Interactive: http://www.seerinteractive.com/blog/using-twitter-and-backlinks-to-build-links/2011/07/28/; tool
is here: http://simplymeasured.com/freebies/twitter-follower-analytics
87. #6: Use Social to Connect w/Journalists + Bloggers
An amazing research tool: http://followerwonk.com
88. #7: Build Features that Require and/or Reward Sharing
http://www.quora.com/How-effective-is-Dropboxs-referral-program-at-bringing-in-*paying*-users-i-e-how-many-subscribers-do-they-have
89. #8: Give Your Community a Platform
Moz has a Q+A forum, a blog and a user-generated content platform, along w/ robust user profiles and a
points/gamification system. Content contributed by non-employees is ~35% of our overall traffic
90. #9: Rel=Author & Video XML Sitemaps
http://www.blindfiveyearold.com/how-to-implement-rel-author - good how-to
91. #9: Rel=Author & Video XML Sitemaps
We use http://wistia.com to post videos that automatically send video XML Sitemaps to Google
92. #10: Create a Monthly Top X Influencers in Your Industry
http://www.seattle20.com/startup-index.aspx updates monthly, but doesnât use badges (which I highly recommend)
93. Every One of These Marketing Tactics
News/Media/PR
SEO Email
Blogs + Blogging Research/White Papers
Infographics
Comment Marketing
Social Networks
Online Video
INBOUND MARKETING! Local Portals
Forums (AKA all the âfreeâ traffic sources)
Webinars
Social Bookmarking Word of Mouth
Direct/Referring Links Podcasting
Type-In Traffic Q+A Sites
Helps Every Other One