Need an action plan for streamlining social bookmarking and social sharing process for your online web presence ,here is a primer on how to start doing with social sharing , pinterest market coupon marketing and event marketing compiled by Prasoon Gupta.

1. Social Sharing
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Harnessing the power of Social Signals for better rankings and traffic

2. Principle`s
Participate
Network
Create
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Publish
Share
Engage
2
• Target Long term objectives /Generic strategy

3. Objective(s)
To develop network of influencer and connections with
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audience of specific geography
3

4. Highlight
Social Sharing Action Plan w.r.t
Time
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Pinterest
Event Marketing
Coupon /deal marketing 4

5. Platforms
Publishing
Sharing Only
/Sharing
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• Stumble upon • Pinterest
• Delicious • Coupon Sites
• Digg • Event
• Reddit /Announcement
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6. Step By Step
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7. Sharing Only Platforms
Digg
Delicious
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Reddit
Stumble Upon
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8. Prasoon | ISHIR
Action Plan – Part One
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9. #1 - Account Creation
Account
Creation Stumbleupon
Three
account`s Delicious
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on each of
the Reddit
following
Digg
sites 9

10. #a - Time Sheet
Activity Duration Multiplier Total Time
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Account Creation 10 min 12@3 on Each 120 mins
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11. #2 Network Development
Connect other users
Research and
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share
interesting
Personal trending
Share / re
Message Like /DIGG/Fav content by
share /
/Request to their post other
comment
connect publisher
• Share content /
relevant / Niche 11
targeted

12. #b - Time calculation
Activity Duration Multiplier/Frequency Total Time
Send PM 3 min 40 @ 10 on each 120 min
network
Like /DIGG/Res hare 1 min 80 @20 each 80 min
Commenting/appreciate 10 min 8 @ 2 each 80 min
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Post /submit /share content 10 min 8 @ 2 each 80 min
Total Time Require d daily 360 mins ~ 6
hours
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13. Milestones
5000
connections/quarter
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1000
connections
/month
30 -50
connections
daily 13

14. #3 Start promoting
Share/Engage
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Acknowledge
Request via /Appreciate one
personal who
Tweet/facebook Message to comments/re
Share one link
share each people in share promptly
/day/network
permalink/url network to Re-
share –Visit – Ask them to
Like connect over
other networks 14

15. #c - Time calculation
Activity Duration Multiplier/Frequency Total Time
Post story /Link with 2 min 4 @1 on each 8 min
comment
Send PM 2 min 200 @ 50 each 400 min
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Tweet/FB/G+ share 1 min 12 @3 on each 12 min
Commenting/appreciate 10 min 8 @ 2 each 80 min
Total Time Require d daily 440 mins
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16. Things to remember
Special
emphasis on
In the first few
personal
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weeks avoid
messages ,
posting links
Not to spam they are key to
which portray
success in
self
winning social
Promotion.
sharing
positions
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17. Part two
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18. Publish / Penetrate /Engage
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19. Pinterest
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20. Pinterest
• In December 2011, pinterest made Hitwise’s l istof the top ten social
networks, sitting at #5
• Beating out big names like linkedIn and google+. As with any hot new social network
that comes
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21. Why Pinterest?
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22. • In October, the website of Time Inc.’s
real Simple magazine got more traffic
from pinterest than facebook.
• eye glass retailer warbly parker reports
that 11% of their social traffic is coming
from pinterest compared to 18% from
Twitter
• After blogger kate bryan started pinning
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her work, she has had more than 10
million page views and has attracted
16,000 blog subscribers.
Traffic 22

23. • using the “pin It” button on
your pages, every single one
of your pins will include a
link back to the source
• Though they are all no-follow
still posses value as can
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convert to additional traffic
and balance link profile.
Links 23

24. • pinterest enables users to log in using
their Twitter or facebook profiles and
connect.
• Users can automatically post new pins
to their facebook feed for others to see.
• members can share post through F/B
,twitter.
• Offers great to boost social sharing and
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get your evangelists to spread the
word about your brand.
Social-
Sharing 24

25. • Know which product is
performing well
• Customer Inclination
• Competitor analysis
• Thought leadership
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Insights 25

26. •Obvious…isn`t
it?
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Leads 26

27. Start
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28. #1 Account Creation
Account
Creation
Three Niche
account`s Generic
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on
Age group
Pinterest
Gender 28

29. #2 Profile/Identity Optimization
• LOGO/Identity /Picture is must
• optimize your pinterest profile under the settings tab.
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• In case of organization Profile :
• Choose your company name as your username and complete your
profile information, including a company description, logo, and a link
to your website
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30. #c - Time Sheet
Activity Duration Multiplier Total Time
Account Creation 10 min 3 30 min
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Profile Optimization 15 min 3 45 mins
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31. #3 Start Pinning
Publish/Promote
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Optimize
Create 1 Pin/day
Pins/Comment Comments
/Re pin Others Share pins
/tag /Acknowledge
content
/link/description
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32. #d - Time Sheet
Activity Duration Multiplier/Frequency Total Time
Create Pins 20 min 3 60 min
Optimize PINS 10 min 3 30 min
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Share Pins 10 min 3 30 min
Manage acknowledge 10 min 6 60 min
/comments
Total Time Require d daily 180 mins
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33. Best Practice #1
• Facilitate Cross Networking /Add Pinterest Add a Pinterest “Follow” and/or
“Pin.
• Be mindful of pin etiquette as outlined by Pinterest: be nice, credit your
sources, avoid self-promotion, report objectionable content and tell them
how they’re doing.
• Focus Group , look at the pinners who follow your brand and see what
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they’re pinning and who else they’re following.
• Keywords and Hash tags :You can also add multiple hashtags (keywords) at
the end of your description.
• Link Back to Your Own Sites.
• Add Board Contributors Me + Contributors :Pinterest has great collaborative
functionality with the “me+contributor” posting capability where you can 33
allow others to contribute to your boards (note: they must already be one
of your followers to be added).

34. Best Practice #2
• Run Competitions
• Run Offers
• Get Into Your Fans’ Heads
• Add Several Images to Every Page ,facilitate
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pinning.
• Focus over topics and target group
• Share infographics/E book cover/ brand
advertisement/Photo shoot
• Daily activity PINS , bring close to brand.
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35. Part Three
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36. Event Marketing
Event marketing is essentially marketing practice which
connects consumers with your product in a special environment
to create a compelling, inherently personal experience.
Finding or creating an event that opens
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prospects' minds to the marketing message.
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37. Event IDEA(s)
Advertise on a site associated with a major event in the target zone
Sponsor an organization's online event (duration bound)
Donate to a nonprofit's auction
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Tie into a product.
Create a content /special Event site
Internal Events
Public outreach events
Customer Service campaign/events 37
Contest /offer based events

38. • Zvents.com
• About AllConferences.com (updated 6/2011):
• About ConFabb.com (updated 6/2011):
• About Yelp.com (updated 6/2011):
• About Eventful.com (added 6/2011):
• Facebook Events
• LinkedIn Events
• The List
• Angels and Urchins
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• ArtRabbit *
• I House U
• Designmynight
• The Weekend Has Landed
Event Marketing
Sites - US/UK 38

39. Measure Impact
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Social Sharing
List on relevant Site
(geography/demography)
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Create Event

40. Part Four
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41. Coupon Marketing
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42. Benefits of Coupons
• Extension OF Direct Marketing
• Introduced by Coca-Cola Company in 1887.
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• Coupons were mailed to potential customers and placed in
magazines.
• By 1913 one in nine Americans had received a free Coca-Cola,
for a total of 8,500,000 free drinks through coupons
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43. Digital Coupons
• Utilizing DIGITAL MEDIUMS to spread coupons in consumers.
• Growth of digital coupons OUTPACES that of printed newspaper
coupons 10 to 1.
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• Helped in printed savings of over 170 PERCENT during 2009 i.e.
over $1 BILLION
• Americans saved $3.7 billion in year 2011 using coupons
• Over 3.3 billion coupons used in 2011 by Americans
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44. Types of digital coupons
• Discount coupons (Show & Save)
• Enables shoppers to either print a local coupon offer or simply show
the coupon on a mobile device at checkout at the retailer or service
provider.
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• Save to Card
• Allows shoppers to save coupon offers directly to their store loyalty
cards. The paperless, virtual coupons are automatically deducted at
checkout .
• Coupon codes /M coupon
• gives access to hundreds of thousands of online coupon codes that
provide discounts or free shipping on online purchases ,can be 44
distributed via mobile phones.

45. Types of M-Coupons
• Alphanumeric (Text Message)T
• “Text meal deal to 498536 “
• Versatile
• Simple
• One Dimensional Bar Code
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• Helps prevent fraud
• Widely used
• Easy to create
• Served up via WAP
• Two Dimensional Bar Code (QR Code)
• Prevents fraud
• Holds more info
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• Doesn’t require scanner
• Read and interpreted by camera phones

46. Who can use Coupon
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Almost Every business
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47. Coupon Distribution
• Submission to Coupon Directories like “Coupon cabin” , Ultimate
Coupon” etc.
• Get List here
• craigslist
• Submission to daily deal / Coupon publishing site ( geo target /Niche)
• Social Media channels
• Facebook
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• Youtube/Twitter
• Other channels
• Paid ad
• Direct Mailers
• Mobile platforms
• QR codes/WAP/Airpush
• Mobilecoupons.com
• Paid campaigns 47
• PPC
• Banner ad

48. Strategy
1. Know Your Audience
• Research Audience to reveal the ideal product ,deal and
distribution channel
2. Coupon Deal “Save” Strategy
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• Research motivating Call to action , ideal discount
3. Coupon Strategy: Sell Hot Products
• Hot /Most wanted product deals when amalgamated with
discount can do the magic
4. Distribution Strategy : Follow them
1. Mobile or Tabs , Facebook or Groupon 48

49. Monitor
Distribution Strategy
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Draft Discount
Identify Hot Product 49
Research Audience

50. Q&A
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51. Thank you
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52. Compiled By
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Prasoon Gupta
Prasoon.seo@gmail.com
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