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Best SMX West 2013 Tweets on Metrics from SEOinhouse.com

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What were the highlights that came from the SEO conference, SMX West 2013? This presentation brings you all the best tweets on metrics. This will help you know where to enhance your 2013 SEO reporting. This presentation brings you all the best tweets on metrics.

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Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm..
Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @ruthburr “Segment your pages into page types & categories. Segment kws by brand/non-brand and by category. Then track everything. @seoclarity #SMX”
Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @ruthburr “Track as granularly as possible, because if something happens you want to know right away. No gaps in your knowledge. @seoclarity #SMX”
Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @beebow “monitor key metrics: traffic, conversions, CTRs, and wtd. average rankings @seoClarity #SMX #13B”
Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @kgriwert “Don't be greedy &try to claim all results are #SEO or ignore what you can't claim! Use multi-channel attribution, find #SEO impact #smx #11b”
Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @beebow “metrics only matter if you do something with them @Rhea #SMX” This is a GREAT point. What are you doing with metrics? Are you using metrics that actually translate to an action? If not, get help to guide you.
Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @beebow “Tip: also, connect your Google Webmaster tools with your GA account - it will allow data to sync between both @RavenJon #SMX #11B”
Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @beebow “you can't show improvement unless you're doing comparative date ranges - so keep that in mind! @RavenJon #SMX #11B”
Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @kgriwert “Look at simple #SEO metrics: Did I improve traffic? @RavenJon #smx #11b”
Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @KoMarketing “Use multi-channel attribution in Google Analytics to see where leads are really coming from. @w2scott #smx #11B”
Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @ruthburr “Different parts of the company will benefit from your metrics in different ways - share accordingly @davelloyd1 #SMX” Also consider different dashboards by role
Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @ruthburr “Regular technical metrics report? Keep it really simple: 1-page exec summary. Report on trends, provide context @davelloyd1 #SMX”
Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @beebow “Rhea's two cents: regardless of the situation, if you're seeing a drop, if you do nothing, you will get nothing in return. @rhea #SMX #13B”
Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @GregGifford “build your reports like you are building a product - people are going to use it @rickgalan #smx #13d”
Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @ruthburr “When tracking rankings, look at what other sites rank when they drop for a day. That's a clue to an algo test/tweak. @seoclarity #SMX”
Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @akvileharlow “Engagement needs to be tied to a goal: brand awareness, a certain promo, etc. So you can effectively measure. #smx #24a”
Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @RickGalan “My slides from yesterday's presentation on Reporting, Search Query Analysis & Landing Page Audits http://slidesha.re/YjyEUn #smx”
Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @beebow “http://bit.ly/YnDaOx --> check out this tool for comprehensive event / goal tracking to show your client @RavenJon #SMX #11B”
Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @w2scott “My presentation from #SMX Essential SEO Analytics led by @Rhea. I would love your feedback please! http://ow.ly/iLOoj”
Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. “My deck from #11B on Essential SEO Analytics: Performance Metrics that Count: http://www.slideshare.net/ rdrysdale/essential-seo-analytics-the- performance-metrics-that-truly- count … #SMX” @Rhea
Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @BruceClayInc “Live from #SMX: Essential SEO Analytics: The Performance Metrics That Truly Count #Liveblog #SMX #11B http://bit.ly/14O9n5r”
Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @KeriMorgret “Looking to easily calculate metrics? Try http:// www.percentagecalculator.net/ #smx #11b”
Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @GregGifford “rank trackers are providing a single data point - a computer trying to be a person. Webmaster Tools is averaging real results #SMX #11B”
Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @beebow “so...what do clients really WANT? what do they need? clue: it's not where they rank. it's more targeted traffic. (& $$) @RavenJon #SMX”
Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @GregGifford “http://gaconfig.com - a site that Raven put together to help you get things set up in Google Analytics that really matter #SMX #11B”
Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @KeriMorgret “Check out http:// customreportsharing.com for great GA report sharing. #11b #smx”
Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @beebow “so yes, back to call tracking. track back to referral source (FB, Google) - important, esp if you want to get paid! @w2scott #SMX #11B”
Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @beebow “aaaand Google Analytics just made it a lot easier to get the credit! multi-channel attribution, mwwwah <3 @w2scott #SMX #11B”
Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @AkvileHarlow “If you can't look at decisions from multiple perspectives, you're not measure enough data - @statrob #smx #11b”
Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @beebow “SEOmoz survey concluded: top 3 most important metrics: traffic data, conversion data, ranking data. @STATrob #SMX #11B”
Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @kgriwert “Webmaster tools shows you errors, server logs show you all response codes #SEO @vanessafox #smx #12”
Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @joseph_s_thomas “Bing to integrate click to call with Skype, call tracking forthcoming. #smx”
Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @GregGifford “don't assume your keyword/ad copy is bad, look at bounce rates/ conversions & figure out if your landing page is at fault @bgtheory #smx #13d”
Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @AkvileHarlow “Set up alerts in Google Analytics and look are data in many different ways. You might pick up on something really great/useful! #smx #11b”
Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @kgriwert “Traffic dips aren't always because of some furry animal @Google ... it could be a technical #SEO issue #smx #12b”
Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @lookadoo “The search engines are experiencing with results, constantly. Stop focusing on ranking & watch your data. @DuaneForrester. #SMX” Rankings are a performance indicator, but do NOT think of them as a “Key” performance indicator. Devalue their influence in your reporting
Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @AmyVernon “#SMX #23b Data you might want to collect - search keyword/engine; geo/IP address, visitation count, OS/ device, lots more.”
Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @Brafton “.@Rhea has seen 68% 'not provided' #seo keyword data ... How do you measure? Business metrics > SEO metrics #smx #11b”
Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @kgriwert “How can you slice keyword buckets? 1. SERP share: who are your top competitors? how visible are you in different buckets? #smx #11b”
Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @beebow “2) ranking distributions. where are we clustering? understand where rankings fall on the SERP for any segment or bucket. @STATrob #SMX #11B”
Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @beebow “look at the first 100 ranking on an SERP, count how many times your domain appears at each ranking position. @STATrob #SMX #11B”
Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @beebow “3) URL frequency. what content is ranking the highest? @STATrob #SMX #11B”
Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @beebow “count the # of times specific URLs appear in SERPs, & rank. this tells us what appears most often for this bucket. @STATrob #SMX #11B”
Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @beebow “(BTW - everything you're doing here, you should do for your competitors as well! :) clever) @STATrob #SMX #11B”
Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @beebow “Client X's biz metric is a 20% increase in conversions from organic search, 1k annual conversions with 1,200 goal @Rhea #SMX #11B”
Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @beebow “Rhea's 4 fav metrics: 1) organic traffic. view by search engine, category, season, persona @Rhea #SMX #11B”
Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @beebow “Rhea's Fav Metrics: 2) conversions. why? locate problems / opps with usability, product stock, & technical issues @Rhea #SMX #11B”
Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @beebow “Rhea's fav metrics: 3) backlinks. how? quantity, quality, relevance, location, anchor text distribution, domain authority @Rhea #SMX #11B”
Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @beebow “why? locate probs & opps with negative SEO, agency accountability, enterprise-level accountability @Rhea #SMX #11B”
Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @beebow “Rhea's fav metrics: 4) indexed pages. view by site-wide, subdomain, main templates / categories. @Rhea #SMX #11B”
Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @beebow “why? locate probs & opps with manual penalties, algorithm updates, technical issues, duplicate content @Rhea #SMX #11B”
Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @AriNahmani “.@RavenJon says WMT ranking data more accurate due to Avg of where 'real world' sees ur result despite what ur rank tracker says #smx #11b”
Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @beebow “with the advanced segment in place, you can view all of the events and goals that happened strictly from organic traffic @RavenJon #SMX #1”
Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @dylanbprice “@Casieg: URL flapping means the search engine doesn't understand which URL is authoritative for a specific search. @statrob #smx #11B”
Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @susby “Are the right pages being crawled? Google Webmaster Tools, Bing Webmaster Tools and Server logs #smx 12B”
Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @beebow “take all of that juicy data, and cross-reference it to GA with the advanced segments and comparative date ranges @RavenJon #SMX #11B”
Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @beebow “another thing to check out: landing pages. you've been making improvements, have they been impactful overtime? @RavenJon #SMX #11”
Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @KoMarketing “Make sure at every stage of your campaign (link bait, social, etc), you have diff metrics & you go back to see if it's working. #smx #11B”
Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @ruthburr “Challenges of being data-driven: you can't manage what you can't measure but not everything measurable should be managed @davelloyd1 #SMX”
Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @Mike_Arnesen “There's no wrong answer regarding SEO metrics, unless your answer is 'do nothing'. No nonsense from @Rhea at #SMX”
Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @beebow “metrics guidelines to follow: 1) get leaders involved. 2) visually represent your metrics. 3) metrics must respond quickly. @Rhea”
Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @beebow “4) metrics must be kept simple. 5) metrics should drive only the most important activities @Rhea #SMX #11B”
Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @beebow “6) limit the number of metrics. 7) take corrective action @Rhea #SMX #11B”
Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @AkvileHarlow “What's the point of having metrics if you don't do anything with them? Metrics must be simple & drive only important activities #smx #11b”
Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @kgriwert “Take advantage of all the FREE tools in GA --> Set up automated email reports to get data delivered to you (so you don't forget) #smx #11b”
Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @akvileharlow “A lot of people who don't work in SEO think it's all about rankings. The goal really shouldn't be ranking. Think about sales/leads #smx #33a”
Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @ruthburr “Common data analysis mistakes: Correlation vs. causation, data bias (too much/little data, seasonality, etc) @davelloyd1 #SMX”
Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @ruthburr “Drill into causation: If you can PROVE that X caused Y you have more power to fix it internally @davelloyd1 #SMX”
Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @beebow “avg share of social visits, FB owns. G + is in last place in terms of traffic. it's not a traffic source. so, what is it? @audette #SMX #22A”
Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @AmyVernon “#SMX #23b Relevance signals: IR signals, bounce rate, time on site, # of page views, add-to-cart rate, conversion rate @ashutoshg”
Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @Casieg “Automate data gathering if it's possible for you. Focus on key KPIs #smx #12B”
Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @beebow “Webmaster Tools provides impressions for particular KWs ppl are searching on & click @RavenJon #SMX #11B”
Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @beebow “SERP analytics isn't just about focusing on your KWs and brand rank - it's about analyzing everyone on the SERP @STATrob #SMX #11B”
Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @beebow “in analytics, no more KW data : ( keyword [not provided] - ouch. was sposed to be 2%. Rhea sees 68% @Rhea #SMX #11B”
Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @KeriMorgret “Business objective != Business metric #smx #11b”
Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @beebow “other dangers: 1) lose sight of biz objectives 2) focus on wrong metrics 3) motivate team with risky metrics @Rhea #SMX #11B” We LOVE #3 – motivate the team with risky metrics. It works!
Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @Casieg “The landscape of SEO tools by the end of this year will be interesting as they can leverage other products besides adwords (analytics) #smx”
Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @kgriwert “Big data isn't about have more data for #SEO -it's about knowing which data matters, identifying patterns and anomalies #smx #12b @davelloyd”
Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @kentjlewis “Off-site Local SEO Ranking Factors: consistency & authority of citations & links via @GregGifford #smx #22d”

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Best SMX West 2013 Tweets on Metrics from SEOinhouse.com

  • 1. Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm..
  • 2. Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @ruthburr “Segment your pages into page types & categories. Segment kws by brand/non-brand and by category. Then track everything. @seoclarity #SMX”
  • 3. Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @ruthburr “Track as granularly as possible, because if something happens you want to know right away. No gaps in your knowledge. @seoclarity #SMX”
  • 4. Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @beebow “monitor key metrics: traffic, conversions, CTRs, and wtd. average rankings @seoClarity #SMX #13B”
  • 5. Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @kgriwert “Don't be greedy &try to claim all results are #SEO or ignore what you can't claim! Use multi-channel attribution, find #SEO impact #smx #11b”
  • 6. Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @beebow “metrics only matter if you do something with them @Rhea #SMX” This is a GREAT point. What are you doing with metrics? Are you using metrics that actually translate to an action? If not, get help to guide you.
  • 7. Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @beebow “Tip: also, connect your Google Webmaster tools with your GA account - it will allow data to sync between both @RavenJon #SMX #11B”
  • 8. Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @beebow “you can't show improvement unless you're doing comparative date ranges - so keep that in mind! @RavenJon #SMX #11B”
  • 9. Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @kgriwert “Look at simple #SEO metrics: Did I improve traffic? @RavenJon #smx #11b”
  • 10. Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @KoMarketing “Use multi-channel attribution in Google Analytics to see where leads are really coming from. @w2scott #smx #11B”
  • 11. Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @ruthburr “Different parts of the company will benefit from your metrics in different ways - share accordingly @davelloyd1 #SMX” Also consider different dashboards by role
  • 12. Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @ruthburr “Regular technical metrics report? Keep it really simple: 1-page exec summary. Report on trends, provide context @davelloyd1 #SMX”
  • 13. Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @beebow “Rhea's two cents: regardless of the situation, if you're seeing a drop, if you do nothing, you will get nothing in return. @rhea #SMX #13B”
  • 14. Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @GregGifford “build your reports like you are building a product - people are going to use it @rickgalan #smx #13d”
  • 15. Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @ruthburr “When tracking rankings, look at what other sites rank when they drop for a day. That's a clue to an algo test/tweak. @seoclarity #SMX”
  • 16. Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @akvileharlow “Engagement needs to be tied to a goal: brand awareness, a certain promo, etc. So you can effectively measure. #smx #24a”
  • 17. Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @RickGalan “My slides from yesterday's presentation on Reporting, Search Query Analysis & Landing Page Audits http://slidesha.re/YjyEUn #smx”
  • 18. Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @beebow “http://bit.ly/YnDaOx --> check out this tool for comprehensive event / goal tracking to show your client @RavenJon #SMX #11B”
  • 19. Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @w2scott “My presentation from #SMX Essential SEO Analytics led by @Rhea. I would love your feedback please! http://ow.ly/iLOoj”
  • 20. Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. “My deck from #11B on Essential SEO Analytics: Performance Metrics that Count: http://www.slideshare.net/ rdrysdale/essential-seo-analytics-the- performance-metrics-that-truly- count … #SMX” @Rhea
  • 21. Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @BruceClayInc “Live from #SMX: Essential SEO Analytics: The Performance Metrics That Truly Count #Liveblog #SMX #11B http://bit.ly/14O9n5r”
  • 22. Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @KeriMorgret “Looking to easily calculate metrics? Try http:// www.percentagecalculator.net/ #smx #11b”
  • 23. Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @GregGifford “rank trackers are providing a single data point - a computer trying to be a person. Webmaster Tools is averaging real results #SMX #11B”
  • 24. Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @beebow “so...what do clients really WANT? what do they need? clue: it's not where they rank. it's more targeted traffic. (& $$) @RavenJon #SMX”
  • 25. Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @GregGifford “http://gaconfig.com - a site that Raven put together to help you get things set up in Google Analytics that really matter #SMX #11B”
  • 26. Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @KeriMorgret “Check out http:// customreportsharing.com for great GA report sharing. #11b #smx”
  • 27. Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @beebow “so yes, back to call tracking. track back to referral source (FB, Google) - important, esp if you want to get paid! @w2scott #SMX #11B”
  • 28. Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @beebow “aaaand Google Analytics just made it a lot easier to get the credit! multi-channel attribution, mwwwah <3 @w2scott #SMX #11B”
  • 29. Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @AkvileHarlow “If you can't look at decisions from multiple perspectives, you're not measure enough data - @statrob #smx #11b”
  • 30. Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @beebow “SEOmoz survey concluded: top 3 most important metrics: traffic data, conversion data, ranking data. @STATrob #SMX #11B”
  • 31. Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @kgriwert “Webmaster tools shows you errors, server logs show you all response codes #SEO @vanessafox #smx #12”
  • 32. Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @joseph_s_thomas “Bing to integrate click to call with Skype, call tracking forthcoming. #smx”
  • 33. Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @GregGifford “don't assume your keyword/ad copy is bad, look at bounce rates/ conversions & figure out if your landing page is at fault @bgtheory #smx #13d”
  • 34. Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @AkvileHarlow “Set up alerts in Google Analytics and look are data in many different ways. You might pick up on something really great/useful! #smx #11b”
  • 35. Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @kgriwert “Traffic dips aren't always because of some furry animal @Google ... it could be a technical #SEO issue #smx #12b”
  • 36. Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @lookadoo “The search engines are experiencing with results, constantly. Stop focusing on ranking & watch your data. @DuaneForrester. #SMX” Rankings are a performance indicator, but do NOT think of them as a “Key” performance indicator. Devalue their influence in your reporting
  • 37. Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @AmyVernon “#SMX #23b Data you might want to collect - search keyword/engine; geo/IP address, visitation count, OS/ device, lots more.”
  • 38. Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @Brafton “.@Rhea has seen 68% 'not provided' #seo keyword data ... How do you measure? Business metrics > SEO metrics #smx #11b”
  • 39. Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @kgriwert “How can you slice keyword buckets? 1. SERP share: who are your top competitors? how visible are you in different buckets? #smx #11b”
  • 40. Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @beebow “2) ranking distributions. where are we clustering? understand where rankings fall on the SERP for any segment or bucket. @STATrob #SMX #11B”
  • 41. Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @beebow “look at the first 100 ranking on an SERP, count how many times your domain appears at each ranking position. @STATrob #SMX #11B”
  • 42. Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @beebow “3) URL frequency. what content is ranking the highest? @STATrob #SMX #11B”
  • 43. Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @beebow “count the # of times specific URLs appear in SERPs, & rank. this tells us what appears most often for this bucket. @STATrob #SMX #11B”
  • 44. Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @beebow “(BTW - everything you're doing here, you should do for your competitors as well! :) clever) @STATrob #SMX #11B”
  • 45. Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @beebow “Client X's biz metric is a 20% increase in conversions from organic search, 1k annual conversions with 1,200 goal @Rhea #SMX #11B”
  • 46. Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @beebow “Rhea's 4 fav metrics: 1) organic traffic. view by search engine, category, season, persona @Rhea #SMX #11B”
  • 47. Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @beebow “Rhea's Fav Metrics: 2) conversions. why? locate problems / opps with usability, product stock, & technical issues @Rhea #SMX #11B”
  • 48. Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @beebow “Rhea's fav metrics: 3) backlinks. how? quantity, quality, relevance, location, anchor text distribution, domain authority @Rhea #SMX #11B”
  • 49. Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @beebow “why? locate probs & opps with negative SEO, agency accountability, enterprise-level accountability @Rhea #SMX #11B”
  • 50. Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @beebow “Rhea's fav metrics: 4) indexed pages. view by site-wide, subdomain, main templates / categories. @Rhea #SMX #11B”
  • 51. Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @beebow “why? locate probs & opps with manual penalties, algorithm updates, technical issues, duplicate content @Rhea #SMX #11B”
  • 52. Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @AriNahmani “.@RavenJon says WMT ranking data more accurate due to Avg of where 'real world' sees ur result despite what ur rank tracker says #smx #11b”
  • 53. Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @beebow “with the advanced segment in place, you can view all of the events and goals that happened strictly from organic traffic @RavenJon #SMX #1”
  • 54. Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @dylanbprice “@Casieg: URL flapping means the search engine doesn't understand which URL is authoritative for a specific search. @statrob #smx #11B”
  • 55. Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @susby “Are the right pages being crawled? Google Webmaster Tools, Bing Webmaster Tools and Server logs #smx 12B”
  • 56. Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @beebow “take all of that juicy data, and cross-reference it to GA with the advanced segments and comparative date ranges @RavenJon #SMX #11B”
  • 57. Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @beebow “another thing to check out: landing pages. you've been making improvements, have they been impactful overtime? @RavenJon #SMX #11”
  • 58. Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @KoMarketing “Make sure at every stage of your campaign (link bait, social, etc), you have diff metrics & you go back to see if it's working. #smx #11B”
  • 59. Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @ruthburr “Challenges of being data-driven: you can't manage what you can't measure but not everything measurable should be managed @davelloyd1 #SMX”
  • 60. Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @Mike_Arnesen “There's no wrong answer regarding SEO metrics, unless your answer is 'do nothing'. No nonsense from @Rhea at #SMX”
  • 61. Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @beebow “metrics guidelines to follow: 1) get leaders involved. 2) visually represent your metrics. 3) metrics must respond quickly. @Rhea”
  • 62. Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @beebow “4) metrics must be kept simple. 5) metrics should drive only the most important activities @Rhea #SMX #11B”
  • 63. Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @beebow “6) limit the number of metrics. 7) take corrective action @Rhea #SMX #11B”
  • 64. Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @AkvileHarlow “What's the point of having metrics if you don't do anything with them? Metrics must be simple & drive only important activities #smx #11b”
  • 65. Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @kgriwert “Take advantage of all the FREE tools in GA --> Set up automated email reports to get data delivered to you (so you don't forget) #smx #11b”
  • 66. Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @akvileharlow “A lot of people who don't work in SEO think it's all about rankings. The goal really shouldn't be ranking. Think about sales/leads #smx #33a”
  • 67. Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @ruthburr “Common data analysis mistakes: Correlation vs. causation, data bias (too much/little data, seasonality, etc) @davelloyd1 #SMX”
  • 68. Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @ruthburr “Drill into causation: If you can PROVE that X caused Y you have more power to fix it internally @davelloyd1 #SMX”
  • 69. Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @beebow “avg share of social visits, FB owns. G + is in last place in terms of traffic. it's not a traffic source. so, what is it? @audette #SMX #22A”
  • 70. Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @AmyVernon “#SMX #23b Relevance signals: IR signals, bounce rate, time on site, # of page views, add-to-cart rate, conversion rate @ashutoshg”
  • 71. Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @Casieg “Automate data gathering if it's possible for you. Focus on key KPIs #smx #12B”
  • 72. Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @beebow “Webmaster Tools provides impressions for particular KWs ppl are searching on & click @RavenJon #SMX #11B”
  • 73. Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @beebow “SERP analytics isn't just about focusing on your KWs and brand rank - it's about analyzing everyone on the SERP @STATrob #SMX #11B”
  • 74. Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @beebow “in analytics, no more KW data : ( keyword [not provided] - ouch. was sposed to be 2%. Rhea sees 68% @Rhea #SMX #11B”
  • 75. Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @KeriMorgret “Business objective != Business metric #smx #11b”
  • 76. Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @beebow “other dangers: 1) lose sight of biz objectives 2) focus on wrong metrics 3) motivate team with risky metrics @Rhea #SMX #11B” We LOVE #3 – motivate the team with risky metrics. It works!
  • 77. Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @Casieg “The landscape of SEO tools by the end of this year will be interesting as they can leverage other products besides adwords (analytics) #smx”
  • 78. Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @kgriwert “Big data isn't about have more data for #SEO -it's about knowing which data matters, identifying patterns and anomalies #smx #12b @davelloyd”
  • 79. Industry Chatter SMX West 2013: Best Tweets on Metrics and Reporting Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm.. @kentjlewis “Off-site Local SEO Ranking Factors: consistency & authority of citations & links via @GregGifford #smx #22d”