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Agile seo

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The Agile SEO Cycle is a method of performing SEO that is quick, efficient, effective, and accounts for the constant evolution of SEO.

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Agile seo

  1. 1. DASEMRA The Agile SEO Cycle Developed by: Marvin Russell
  2. 2. What is The Agile SEO Cycle? A method of performing SEO that is quick, efficient, effective, and accounts for the constant evolution of SEO. Developed by: Marvin Russell
  3. 3. Developed by: Marvin Russell
  4. 4. Step 1: Discover Before you start performing SEO, have an in-depth conversation with your client. • Determine the site's purpose. • Identify primary and secondary conversion points. • Identify other metrics like events, bounce rate, length of time on site, visitors, etc. Developed by: Marvin Russell
  5. 5. Step 2: Analyze Review the entire site inside and out. Perform manual and automated SEO audits. Look thoroughly at the analytics and any other installed marketing software. In all, get to know the site. Developed by: Marvin Russell
  6. 6. Step 3: Strategize Develop your short term and long term SEO plan. • Create the optimization plan for the site and landing pages. • Determine how to grow the site's authority. • Identify ways to earn links and shares. • Make checklists for every single detail you plan on executing. • Create content calendars and plan out your topics. Developed by: Marvin Russell
  7. 7. Step 4: Execute Start executing the SEO strategy laid out in the previous step. Follow the plan and use the checklist so nothing slips through the cracks. Developed by: Marvin Russell
  8. 8. Step 5: Measure Thoroughly understand the impact of your SEO campaign. Most importantly, look for value. Never underestimate the value of a metric. Developed by: Marvin Russell
  9. 9. Step 6: Report Clearly communicate the impact of the SEO campaign to your client in a simple but effective manner. Most importantly, don't forget to communicate the value you found in the previous step. Make the client remember why they pay you. Developed by: Marvin Russell
  10. 10. Step 7: Adjust Identify the weaknesses of your campaign and make strategic adjustments to improve those weaknesses. In addition, identify the successes of your SEO campaign and build on them. The only constant thing about SEO is that it is not constant. ~ Google Developed by: Marvin Russell
  11. 11. Repeat The Agile SEO Cycle Developed by: Marvin Russell