The Agile SEO Cycle is a method for performing SEO that is quick, efficient, and accounts for constant changes. It involves 7 steps: 1) Discovering a site's purpose and metrics; 2) Analyzing the site; 3) Strategizing an optimization plan; 4) Executing the strategy; 5) Measuring impacts; 6) Reporting results to clients; and 7) Adjusting for weaknesses and building on successes. The goal is to continuously improve SEO through this repeating cycle as search engines evolve.

1. DASEMRA
The Agile SEO Cycle
Developed by: Marvin Russell

2. What is The Agile SEO Cycle?
A method of performing SEO that is quick, efficient, effective, and accounts
for the constant evolution of SEO.
Developed by: Marvin Russell

3. Developed by: Marvin Russell

4. Step 1: Discover
Before you start performing SEO, have an in-depth conversation with your client.
• Determine the site's purpose.
• Identify primary and secondary conversion points.
• Identify other metrics like events, bounce rate, length of time on site, visitors, etc.
Developed by: Marvin Russell

5. Step 2: Analyze
Review the entire site inside and out. Perform manual and automated SEO
audits. Look thoroughly at the analytics and any other installed marketing
software. In all, get to know the site.
Developed by: Marvin Russell

6. Step 3: Strategize
Develop your short term and long term SEO plan.
• Create the optimization plan for the site and landing pages.
• Determine how to grow the site's authority.
• Identify ways to earn links and shares.
• Make checklists for every single detail you plan on executing.
• Create content calendars and plan out your topics.
Developed by: Marvin Russell

7. Step 4: Execute
Start executing the SEO strategy laid out in the previous step. Follow the
plan and use the checklist so nothing slips through the cracks.
Developed by: Marvin Russell

8. Step 5: Measure
Thoroughly understand the impact of your SEO campaign. Most
importantly, look for value. Never underestimate the value of a metric.
Developed by: Marvin Russell

9. Step 6: Report
Clearly communicate the impact of the SEO campaign to your client in a
simple but effective manner. Most importantly, don't forget to
communicate the value you found in the previous step. Make the client
remember why they pay you.
Developed by: Marvin Russell

10. Step 7: Adjust
Identify the weaknesses of your campaign and make strategic adjustments
to improve those weaknesses. In addition, identify the successes of your
SEO campaign and build on them.
The only constant thing about SEO is that it is not constant.
~ Google
Developed by: Marvin Russell

11. Repeat
The Agile SEO Cycle
Developed by: Marvin Russell