Many people would like to learn about reputation management, but are unsure of where to look. If you...

1. Reputation Management - Top Tips Straight From The
Industry Pros
Many people would like to learn about reputation management, but are unsure of where to look. If
you need to know more, this article will certainly benefit you. Below you will gain some knowledge
about this, so it's important to follow along carefully.
Stay polite and courteous. Posting tweets and status updates will not work unless you actively
communicate with your followers. If somebody posts questions to your pages on social media, take
care to answer it as fast as you can. When you don't have the answer, let them know you're working
on it.
Do what you can to make an unhappy customer happy. Try to create the most positive experience
possible for them. Do this online, as well. The other customers out there, and prospective ones, will
be shown that you work on customer complaints quickly so they will feel more comfortable doing
business with you.
Optimize web pages with essential key phrases to help your online reputation. This is generally the
name of your company. Big search engines, such as Google, favor authoritativeness. If you are
viewed by them as an authority, your site should rank highly in the SERPs.
Monitor your online reputation carefully. You can't be sure when a negative review can pop up from
someone that doesn't like you, your business, or is just an unhappy customer. Stop them before they
get high in the rankings. Try this at least twice a month.
Run your business social media accounts in a professional way. These pages represent who you are,
so it is important that no one is given a chance to see them in a negative light. You want to appear as
a professional that is still accessible as a person.
If you're a business owner, make sure you treat all your employees respectfully. A lot of people don't
do this as much as they should be, and this can have some consequences. If word gets around about
how you treat employees, customers may not do business with you.
Keep private sales out of the public eye. Especially if it was to satisfy a disgruntled customer. You
never want to post exactly how you are handling a complaint only to see more complaints from those
trying to get something for free.
If you find non-factual information about your company online, consider petitioning the owner of the
site. You can have this information removed. Most webmasters will happily remove such content if
you are able to demonstrate that such content is actually libelous.
There are companies that are experts in reputation management assistance. They can manage your
online reputation while you take care of the face-to-face interactions with customers. Working in a
team like this can go a long way to maintaining a good company reputation.
If there is a mistake, don't cover it up. The customers have much more intelligence than that.
Instead, admit the mistake and apologize sincerely. Customers are usually very forgiving, especially

2. if you're willing to compensate for your error.
Where are people talking about your business? Check all of the comments that are posted each day.
Post some links to comments that are positive, and make it a point to respond to criticism quickly.
Take care with the information you share via the Internet. You don't know how it'll be used in the
future, so watch out. Even a small number of people can spread bad publicity to the masses.
When selling goods or services, back up your word with a solid money back guarantee that's simple
and easy for customers to use. This is where excellent customer service begins. When a customer
makes a return, you may not be able to sell it again as new, so you may not be able to make
monetary profit on the item. However, you'll gain a great corporate reputation.
If your company promises something, stick to those terms. If your terms continue to shift, your
customers will no longer trust you. Your business will be viewed in a negative light and not
trustworthy. It will be a while before you can repair your reputation if this happens.
Don't rush when defending your firm. Get a full understanding of the situation before you respond to
it. Do some fact finding and make sure you can explain your point of view. When you go out of your
way to give information in the right way, you bolster your reputation for knowledge and credibility.
Join a trade organization for your industry if one exists. When people are looking for industry
specific companies, they often utilize the trade organizations for leads. Professional organization
memberships like these can boost your business's credibility. There is generally a fee that's small
that you need to pay them for a membership, but when you look at the benefits it will be worth it all.
As you can see, maintaining a positive reputation is vital for the success of your business. Use the
tips above and find things falling easier into place. Don't wait.