Watch the replay with notes and full slide deck here: http://www.seo.com/webinars/social-collaboration-seo-and-content-marketings-missing-link/ You know you're supposed to create content because it reinforces your expertise, impacts search engine optimization and provides value to your clients. But, how do you find time to treat the "king" with the reverence he deserves? Sarah Evans (@PRsarahevans), open social collaboration platform, Tracky's chief evangelist and owner of Sevans Strategy will share her top secrets for creating a content marketing plan. From editorial calendars to collaborative blog posts, you'll learn six not-so-secret, secrets for success. This webiunar was recorded live on May 2, 2013 Here is a sample of what we discussed: - Editorial calendar for your website, blog, and social networks - Keyword list creation - Content creation for your website, blog, and social networks - Editing and review of content - Delegation of tasks to socially promote each piece of content - and more

1. Webinar Will Begin at 1PM EST / 11AM MST

2. DARIN “DOC”
BERNTSON
SENIOR COMMUNITY MANAGER

3. WE’RE RECORDING
TODAY’S PRESENTATION
SO SIT BACK AND ENJOY THE WEBINAR

4. JOIN THE
CONVERSATION
• Tweet Questions to @SEOCOM
• Use #SEOWebinar Hashtag
• Or Use The Webinar Q&A

5. LET’S GET STARTED…

6. SARAH EVANS
Chief Evangelist, Tracky
SPECIAL GUEST PRESENTER
@PRSarahEvans
www.tracky.com
sarah@tracky.com
224.789.8314

7.  Plan
 Research
 Create
 Share
 Respond
 Monitor
 Iterate
For a list of all resources mentioned today, visit: https://tracky.com/39923

8. 6 Forms Of Online Engagement
Photo credit: http://www.flickr.com/photos/10ch/3346820651/
Create your communication matrix for each scenario!
1. Proactive on your site
(I’m here to tell you something)
2. Reactive on your site
(I’m responding to something you posted)
3. Proactive on their site
4. Reactive on their site
5. Proactive on social networks
6. Reactive on social networks

9. First, let’s acknowledge
THIS isn’t working.

10. The platform you
use matters.

13. It doesn’t matter if you’re a
single author blog, or managing
multiple contributors, use a
social collaboration platform.

14. Plan
a.k.a. NO spreadsheet movement
• Establish roles
(content producer, editor)
• Monthly, weekly, daily
• Deadlines
• Promotional toolkit
• Keywords
• Timing
(relevance and share)
• Monitor
Photo Credit: @PRsarahevans, in track: https://tracky.com/30799

15. Research
• International & national headlines, localize story
• Holidays, observances
• Customer or brand lifecycle
• Conferences, media events
• Google trends
• Company milestones, human interest stories
• Add top newsrooms to your phone
• Utilize ifttt
• Top social network trending topics
• Twitter lists of top tier media
• Mobile notifications
• Tweetdeck or Hootsuite columns

16. Create
It’s “National I <3 Being An Entrepreneur Week”
• Monday: “15 reasons why you love
being entrepreneurs #new”
• Interviews from people in your industry
• Tweetable sound bites with link back to the article
 (tweet this)
• Email post to all participants in advance
• Tuesday: Guest post from an employee
(human interest story)
• Wednesday: How your company
helps entrepreneurs
• Thursday: Pin-worthy images
• Friday: INFOGRAPHIC
Photo credit: http://www.flickr.com/photos/krish4u/470892327/

17. Shared Calendar

18. Share
Photo credit: http://www.blogcdn.com/www.urlesque.com/media/2010/03/release-the-kraken-template-500js031710.jpg
Define & execute the best sharing
tactics for your industry.
Stellar sharing tactics = better
search and social visibility.

19. Example Social Promotion Tactic List
(text, visual, audio)
Everything you do should drive and support your brand, traffic and keywords.
• 70-characters (or less) socially
shareable sound bite
• Personal
• Corporate
• Social visual post
• E-newsletter
• Hashtag(s)
• Q&A (Quora, Linkedin)
• Niche sites and networks
• Private sites and networks

20. Local Crisis Center Needs Diapers

21. K.I.S.S.
For a list of all resources mentioned today
visit: https://tracky.com/39923
• Identify your “key times”
(Tweriod)
• Schedule posts to go out at times
you’re most likely to reach your
community
(Buffer)
• Automate your sharing
(dlvr.it)
• Reminders to share evergreen
content every few weeks or months.

22. SARAH EVANS
Chief Evangelist, Tracky
THANK YOU
@PRSarahEvans
www.tracky.com
sarah@tracky.com
224.789.8314

23. QUESTIONS?Here’s a list of 120+ PR resources: http://j.mp/RFzrNo
Questions? For a list of all resources mentioned today,
visit: https://tracky.com/39923

24. OUR NEXT WEBINAR
The Content Marketing Diet:
Cooking up the Perfect Strategy
w/ Paul Sanders, Content Strategist, SEO.com
Mark Your Calendars
May 30th, 2013
1PM EST
Registration Coming Soon
• How to select content types for your budget and talent resources.
• Identifying the right target audience.
• Cultivating the talent for your content marketing machine.
Stay Up To Date: http://www.seo.com/webinars/

25. GET YOUR FREE INSTANT
WEBSITE REPORT
AT SEO.COM

26. THANK YOU
FOR ATTENDING
Any questions or comments
please connect:
doc@seo.com
@iGoByDoc
http://www.linkedin.com/in/igobydoc/
@SEOcom