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SEO Principles vs. Strategy & Tactics - Ash Buckles Pubcon 2012 Presentation

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SEO Principles vs. Strategy & Tactics - Ash Buckles Pubcon 2012 Presentation

  1. 1. SEO Principles vs. Strategy & Tactics Presented by: Ash Buckles
  2. 2. Principles of SEO
  3. 3. Planning & Execution Principles Principles
  4. 4. Site Architecture
  5. 5. Page Structure Page Title Page Title Headings Headings Content Content
  6. 6. Page Structure Headings Headings Images Images Links Links Content Content
  7. 7. Site Navigation Navigation Navigation
  8. 8. Internal Links Internal Internal Links Links
  9. 9. XML Sitemaps Example Sitemap
  10. 10. XML Sitemaps Images Images Video Video News News Mobile Mobile google.com/webmasters
  11. 11. Meta Robots & Robots.txt <meta name=“robots” content=“index,follow” /> Robots.txt Example File
  12. 12. Rel=author Your Content (up to 15x more clicks)
  13. 13. +1 Implementation +1 and +1 and Share Share
  14. 14. Structured Data
  15. 15. Schema-Creator.org
  16. 16. Page Speed Goal
  17. 17. Content
  18. 18. Readable Content
  19. 19. Readable Content
  20. 20. Readable Content
  21. 21. Natural Content
  22. 22. Natural Content
  23. 23. Natural Content Links Links
  24. 24. Keyword Research http://slidesha.re/SQkPGE
  25. 25. Keyword Research Map URLs
  26. 26. Idea Generation
  27. 27. Community
  28. 28. Blogs Blogs Social Social Apps Apps Community Forums Forums Monitoring Monitoring Knowledge Knowledge Base Base Reviews Reviews
  29. 29. Community Goals
  30. 30. Links
  31. 31. Reclaim Links 301 redirect Error URL Error URL New URL New URL /product/old /product/new
  32. 32. Strengthen Your Link Portfolio
  33. 33. Disavow Links http://bit.ly/disavow-links
  34. 34. Blogging Blogging Video Video Social Social Email Email Attract Links Webinars Webinars Naturally Blog Blog Comments Comments PR PR Content Content Repurposing Repurposing Infographics Infographics
  35. 35. Thank You Ash Buckles President Twitter: @ashbuckles #seochat Thursday 11 am Mountain

Hinweis der Redaktion

  • Introduction about me and us
  • KWR (content) Social (community) KPIS/Reporting/Measurement

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