This is a presentation to Kelas Blogger Jakarta Indonesia about the video content on brand

1. KELAS BLOGGER #6 JKT
CONTENT MARKETING
IS THE NEW
SOCIAL VIDEO
SENO PRAMUADJI

4. TOTAL
POPULATION
ACTIVE
INTERNET USER
ACTIVE SOCIAL
MEDIA USER
DIGITAL in INDONESIA
255,5M 72,7M 74M
Source: We Are Social SG MAR 2015
URBANISATION: 51% PENETRATION: 28% PENETRATION: 29%

5. ACTIVE MOBILE
SOCIAL USER
64MURBANISATION: 51%

6. MILLENIALS
LIKE (TO WATCH)VIDEO

8. MEDIA CONSUMPTION
Source: AGB Nielsen Media Research

9. SMARTFREN SOCIAL MEDIA ASSETS
https://plus.google.com/smartfrenworlds
http://www.youtube.com/user/smartfrenworld
http://instagram.com/smartfrenworld
https://twitter.com/smartfrenworld
https://www.facebook.com/smartfren
http://www.smartfren.com

12. SOCIALBAKERS DID A FANTASTIC STUDY
ON ENGAGEMENT IN
NATIVE VIDEO VS YOUTUBE.

13. Facebook videos are more engaging than their
YouTube links of the same video.
40 Source: Socialbakers

14. USER at the AGE 15-24 IS WEB VIDEO SEARCHING
46 Source: ComScore Media Metrix

15. SHARE OF NUMBERS OF VIDEO POSTS

16. SHARE OF INTERACTIONS

17. INDONESIA USERS
89%18-34 yo
ACTIVE USERS
Rises
2XYear on year
INDONESIA USERS
89%18-34 yo,
once a week.
FEMALE DOMINANT
Sumber: Instagram internal

18. Sumber: Instagram internal
VIDEOS ON SOCIAL MEDIA
INSTAGRAM = 15”, 30”
NATIVE VIDEO TWITTER
VINE
SNAPCHATS

19. WEBSERIES, VIDEO SMARTREN

24. www.generasi4g.com

26. Seno Pramuadji
Maturnuwun!
Social Media & Digital Enthusiast
@seno_pramuadji
Seno Pramuadji
Seno Pramuadji
senopramuadji0101@gmail.com