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Digital numbers in indonesia update version (landscape)

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Digital numbers in indonesia update version (landscape)

  1. 1. DIGITAL NUMBERS IN >> I N D O N E S I A Seno Pramuadji Digital Creative & Social Media
  2. 2. These are some digital datas I collect from various source: ComScore, We Are Social, APJII, BBG & Galup, Rakuten, Veritrans & Dailysocial, etc FEEL FREE TO WATCH!
  3. 3. TOTAL     POPULATION     ACTIVE  INTERNET   USER   ACTIVE  SOCIAL   MEDIA  USER   ACTIVE  MOBILE   SOCIAL  USER   DIGITAL  in  INDONESIA   255,5M   72,7M   74M   64M   Source:    We  Are  Social  SG  MAR  2015   URBANISATION:  51%   PENETRATION:  28%   PENETRATION:  29%   URBANISATION:  51%  
  4. 4. female male DEMOGRAPHIC Source: : APJII, Profil Internet Indonesia, 2014 51 49
  5. 5. Source: APJII OCCUPATION  
  6. 6. TOP  ACTIVE  SOCIAL  PLATFORM   FACEBOOK TWITTER FB MESSENGER GOOGLE+ LINKEDIN INSTAGRAM SOCIAL NETWORK MESSENGER/CHAT APP 14 11 6 9 12 7 6 7 9 6 Source: We Are Social SG MAR 2015 WHATSAPP SKYPE PINTEREST LINE
  7. 7. 5.1  Hour   TIME  SPENT  ON  THE   INTERNET     Source: iNMOBI 2014, We Are Social SG
  8. 8. Source: iNMOBI 2014, We Are Social SG 2,4  Hour   TIME  SPENT  ON   SOCIAL  MEDIA    
  9. 9. MONTHLY  MOBILE  USERS   63M  People  Use  Facebook    Every  Month   In  INDONESIA   ON  AVERAGE,     MORE  THAN   69M  People  Use  Fb     Every  Month   In  Indonesia   THAT'S     89  Of  INTERNET     USERS  In   Indonesia   Source: FACEBOOK  INTERNAL  2014  
  10. 10. Source: Social  Bakers,  Forbes     500.000.000  Tweets   Per  Day  (2014)  
  11. 11. Source: Twi[er  Internal   Twi[er  in  Indonesia   Gender   female male 55%  45%   Age   Occupa]on   Educa]on   36   37   21   6   1   25-­‐34   35-­‐44   45-­‐54   55-­‐64   C-­‐suite:   White  Collars   Professionals   Others   25%   41%   20%   15%   University  PostGrad   College   University  Grad   2nd  educa]on   7%   16%   64%   13%  
  12. 12. INDONESIA  USERS   89%  18-­‐34  yo   ACTIVE  USERS    Rises   2X  Year  on  year   INDONESIA  USERS   89%  18-­‐34  yo,     once  a  week.   FEMALE  DOMINANT   Sumber:  Instagram  internal  
  13. 13. 97%   85%  CROSS  POSTING   TO  OTHERS   SOCIAL  MEDIA     (TW,  FB)  49%  USERS  BUY  PRODUCT   FORM  FOLLOWED     ACCOUNT.     MODE  &  TECH     PRODUCT   Sumber:  TNS   COMMENTS  and   TAG  FRIENDS  
  14. 14. Sumber:  TNS   SHARING  TRAVEL  EXPERIENCE    SEARCHING  INFORMATION  &  NEW  TREND   LOOKING  FOR  INSPIRATION   TYPE  of  CONTENT:   SELFIE   FOOD   DISPLAY  PRODUCT  (buy/sell)   FAMILY  PICTURES   SPECIAL  EVENTS   PETS   NATURE   TRAVEL   MEME      
  15. 15. MEDIACONSUMPTION  
  16. 16. MEDIACONSUMPTION  
  17. 17. MEDIACONSUMPTION  
  18. 18. Seno  Pramuadji   Maturnuwun!     Social  Media  &  Digital  Enthusiast   @seno_pramuadji   Seno  Pramuadji   Seno  Pramuadji   senopramuadji0101@gmail.com  

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