1.
DIGITAL
NUMBERS
IN
I N D O N E S I A
Seno Pramuadji
Digital Creative & Social Media
2016

2.
TOTAL
POPULATION
BY GENDER TOTAL
PENETRATION
INTERNET USERS
IN JAVA ISLAND
DIGITAL in INDONESIA
256,2M 132,7M 86,3M
Source: APJII 2016
52,5
47,5
FEMALE
MALE
65
Seno Pramuadji

3.
INTERNET USERS BY AGE
25 - 29 Y0
30 - 34 Y0
20 - 24 Y0
40 - 44 Y0
15 - 19 Y0
45 - 49 Y0
80
72
46
63
24
64
82
Source: APJII 2016
35 - 39 Y0
> 50 Y0
24 MILLION
24 MILLION
23,3 MILLION
22,3 MILLION
16,9 MILLION
12,5 MILLION
7,2 MILLION
1,5 MILLION
10 - 14 Y0 768 THOUSANDS
3
Seno Pramuadji

4.
INTERNET USERS BY OCCUPATION
23,8 M
18 M
14,9 M
11,3 M
10,8 M
8,7 M
Source: APJII 2016
20 M
7,4 M
PRIVATE SECTOR
SMALL BUSINESS
COLLEGE STUDENTS
PUBLIC SECTOR
STUDENTS
HOUSEWIFES
BLUE COLLAR (MILL HAND)
TEACHERS
3 M HEALTH WORKERS
M= million
2 M
2 M
2 M
1,5 M
2 M
BUSINESSMAN
POLICE/TNI
FREELANCERS
OJEK
STORE WORKERS
Seno Pramuadji

5.
WHERE TO CONNECT
Source: APJII 2016
92,8 M
MOBILE
17,7 M
HOME
14,9 M
OFFICE
2,9 M
CAMPUS
2,1 M
WARNET
1,2 M
CAFE
Seno Pramuadji

6.
REASONS TO CONNECT
Source: APJII 2016
31,3 M
SEARCH FOR
INFORMATION
WORK
27,6 M
RELATED
13,6 M
SOCIALIZE
12,2 M
EDUCATION
LEISURE
17,9 M
11,7 M
ENTERTAINMENT
10,4 M
TRADE
Seno Pramuadji

7.
Source: APJII 2016
COMMERCIAL SITE
71,6 M
FACEBOOK
SOCIAL MEDIA
19,9 M
INSTAGRAM
14,5 M
YOUTUBE
OTHERS
1,5 M
PERSONAL
45,3 M
BUSINESS
82,2 M
ONLINE SHOP
Seno Pramuadji

8.
MOBILE INTERNET PROVIDER Source: APJII 2016
10,4 M
ECONOMICAL
8,2 M
BONUSES
20,5 M
SATISFIED
1,5 M
59,7 M
STRONG
SIGNAL
MOBILE INTERNET SATISFACTION
33,8 M
AFFORDABLE
PRICE
VERY
94,3 M
SATISFIED
12,7 M
LESS SATISFIED NOTSATISFIED
Seno Pramuadji

9.
WHAT KIND OF DEVICES
Source: APJII 2016
PC
63,1
M
67,2
M
MOBILE
MOBILE+
2,2COMPUTER
M
Seno Pramuadji

10.
USE OF DATA/PACKAGESource: APJII 2016
241,2 million
GB
3GB
1GB
27,9 million 19,9 million
13,8 million
15GB,
4GB
12,4 million
Around 90,2 , Indonesians
like to use monthly package
>> 119,6 M
Seno Pramuadji

11.
HOME INTERNETSource: APJII 2016
million
407,
Internet at Home
million
From Neighbor
31,
248,
More
71
63,
,
Connection
More Stable
Use by All
Family Member
M
M M
Cheaper
Seno Pramuadji

12.
WHAT KIND OF CONTENT
Source: APJII 2016
1292,
NEWSSOCIAL MEDIA
MM M
ENTERTAINMENT
1284, 1279,
1242,
PUBLIC SERVICEEDUCATION
MM M
COMMERCIAL
1235, 1215,
Seno Pramuadji

13.
WHAT KIND of NEWSSource: APJII 2016
WHAT KIND of ENTERTAINMENT
19,9 M
MUSIC STREAMING
14,5 M
SPORT
27,3 M
INTERNATIONAL NEWS CRIMINAL ISSUE
17,7 M18,3 M
HEALTH
MOVIE STREAMING
54,4 M
41%
20,6%
12,3%
13,8% 13,4%
35,5%
Seno Pramuadji

14.
34,1 M
TICKETS FASHION/CLOTHES
4,7 M29,4 M
HOUSEHOLD
84,2
million
who said YES,
they have an
online transactions
(63,5%) 48,7 M
9,9 M
18,8 M
ATM
CASH ON DEV. (COD)
INTERNET BANKING
WHAT PEOPLE BUY ONLINE?
PAYMENT METHODONLINE TRANSACTION
25,7%
22,2%
3,6%
FUN FACT: Around 125,5 million, Indonesians use social media for commerce/trade
Source: APJII 2016
Seno Pramuadji

15.
EMAIL?
84,6
46,4
M
M
81,8 M
43,6 M
5 M
BROWSING
89,9
M
19,5 16,7 MM
67,8% 14,7% 12,6%
Seno Pramuadji

16.
Seno Pramuadji
Maturnuwun!
Social Media & Digital Enthusiast
@seno_pramuadji
Seno Pramuadji
Seno Pramuadji
senopramuadji0101@gmail.com