Webinar: Best Practices for Facebook Live
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Discover how to leverage Facebook Live for your business, covering the importance of this new Facebook feature, suggested themes, live event logistics, successful examples and live question and answer session.
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Webinar: Best Practices for Facebook Live
- 1. Sendible Best Practices for Facebook Live 12th October 2016 Luke Knight Partnerships Manager Follow us @Sendible Comments #SendibleLive
- 2. Agenda Leveraging Facebook Live for your events A best practice guide to using Facebook Live to connect with your audience. • Why is Facebook Live important? • Suggested themes • Visuals & audio • Live event logistics • Re-purposing your Facebook Live Videos • Optimizing Facebook Live • Who’s doing it well? • Q&A
- 3. Why is Facebook Live important? • It’s growing at a phenomenal rate • Creates a sense of urgency • Extends your reach • Provides engagement & interaction • Gives your brand a human face • Creates a source for shareable content
- 4. Suggested Themes • Broadcast from a physical event • Report on breaking news • Interview an influencer • Behind the scenes • Tutorials • Q&A
- 5. Visuals & Audio Phone & Tablet • Simplest way • More flexibility • Harder to keep up with comments • Short range audio Desktop • Best quality • More stable • Easier to answer comments • 3rd party software integration
- 6. Live Event Logistics Getting started • Target market • Build anticipation • Lead capture • Test, test, test Framing • Get the right angle/distance Supporting materials • Pre event content Dealing with comments • Make it personal General features • Groups / Categories / Maps / Reactions / Filters
- 7. Repurposing your Facebook Live video No brainers • Embed it on your website • Upload your video to other video sites YouTube/Vimeo • Add the video to your regular emails • Promote the video via your affiliates/advocates • Ask your partners to host it on their websites • Don’t forget to post to other social media channels!! Bit more effort… • Create micro-content • Write a blog related to the video • Create a whitepaper
- 8. Optimize Before the event • Interviews with presenters and/or influencers • Snippets of your content • Content updates – attendees, speakers etc • Announce the special discounts that will be available during the live broadcast • Use event hashtags if you broadcast from a 3rd party event • Automated Tweets based on keyword mentions After the event • Identify best times to post/repurpose • Try different times / lengths / Categories / groups (open & private) • Popular areas/segments of your video to repurpose • Automate your after event social media marketing • Report on your post event social media campaigns
- 9. Who’s doing it well? Gary Vaynerchuk • AskGaryVee. Daily Vee Tony Hawk and friends skating • Live skating events Andrzej Duda, President of Poland • Broadcasting live The Metropolitan Museum of Art • Live tours of Museum Dunkin' Donuts • Tour of the Dunkin' Donuts test kitchen UFC, WWE the BBC's Match of the Day and Sky's Soccer • All used Facebook Live to create additional teaser content.
- 10. Sendible 311 Ballards Lane Finchley London N12 8LY, United Kingdom sales@sendible.com @sendible /sendible /+sendible US +1 (315) 623 4480 UK +44 (0)20 8123 1526 AUS +61 (2) 8011 4841 /company/sendible Sendible.com/freetrial